Effective Strategies for Responding to Negative Comments: A Case Study

This assignment analyzes two blog posts addressing negative comments within a company. The first blog post identifies negative comments related to language barriers in a global project and employee dissatisfaction regarding promotions. The second blog post outlines strategies to mitigate these issues, including comment moderation by admins, emphasizing the potential reputational damage caused by negative posts, and implementing disciplinary actions for inappropriate comments. The assignment highlights the importance of managing online communication, fostering positive workplace environments, and the role of leadership in addressing employee concerns and maintaining a professional online presence. The student draws on several academic references to support the analysis and proposed solutions.

Running head: REPLY ON NEGATIVE COMMENT
REPLY ON NEGATIVE STATEMENT
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2REPLY ON NEGATIVE STATEMENT
Blog 1
It is noticeable that there are many negative posts are written in this blog platform by
the employee of the company for not using the English language well enough in the blog for
the global project of the company (Kroon, Cornelissen & Vaara, 2015). It is known by all
that, English is the international language which is used in professional ground. In the remote
area, the employees are talked with each other by their regional language. By this, they can
communicate very easily. But since the project is the global project and the employee of the
U.S home office is also included in this project, so in the blog the English language is most
preferable to understand the conversation by this U.S employees (Brenner-Golomb, 2017).
For this reason, there are a huge negative comments posted that the remote team members are
not properly speak in English and for this reason communication gap is created between
them. The remote area employees are also showed less motivation for the contribution of the
team work (Aichhorn & Puck, 2017). Also if the promotion of younger employees was
announced on the blog, the other more senior employees posted some negative comments that
promoted employee came to the office at the inconsistent times. After seeing this post, the
younger employees replied also the negative comments and the comment is like no one can
teach the old dogs the new tricks. All these negative comments are seen by the head of the
company which is very much disappointing.

3REPLY ON NEGATIVE STATEMENT
References
Aichhorn, N., & Puck, J. (2017). “I just don’t feel comfortable speaking English”: Foreign
language anxiety as a catalyst for spoken-language barriers in MNCs. International
Business Review, 26(4), 749-763.
Brenner-Golomb, N. (2017). A theory of full employment. Routledge.
Kroon, D. P., Cornelissen, J. P., & Vaara, E. (2015). Explaining employees’ reactions
towards a cross-border merger: The role of English language fluency. Management
International Review, 55(6), 775-800.

4REPLY ON NEGATIVE STATEMENT
Blog 2
To reduce the negative comments in the blog, there are including some rules and
regulations. Firstly, there is started a process by that if the employees post any comment it
come to the admin of the blog first (Scott, 2015). After that, the admin checked the comments
if it is positive or negative for the company (Preethi & Uma, 2015). If it is positive then the
post is shown on the blog but if it is a negative comment then it can be removed by the admin
(Wang et al., 2013). This change is happened to protect the blog from the negative post. By
this, no one can post anything in the blog directly, first it is filtered by the admin and after
that if it is suitable for the blog, then it is posted. It can be recommended to the employees by
the company that if they posted such type of negative comments in the blog, then it is a big
loss for the company itself, so they should highlight on this matter to protect the company
from the bad reputation (Wang et al., 2013). If any bad comment is posted in the blog and
after that the company lost their position in the market, then it is a huge loss for the company
and who is responsible for this got punishment from the company. There are also some rules
is created which are if any employee will write any type of negative comments in the blog,
then they get punishment from the office (Scott, 2015). If any type of harassment is noticed
or any slang is used in the comment, then the employee will terminate from the company.

5REPLY ON NEGATIVE STATEMENT
References
Preethi, P. G., & Uma, V. (2015). Temporal sentiment analysis and causal rules extraction
from tweets for event prediction. Procedia computer science, 48, 84-89.
Scott, D. M. (2015). The New Rules of Marketing and PR.: How to Use Social Media, Online
Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach
Buyers Directly. John Wiley & Sons.
Wang, X., Zhang, C., Ji, Y., Sun, L., Wu, L., & Bao, Z. (2013, April). A depression detection
model based on sentiment analysis in micro-blog social network. In Pacific-Asia
Conference on Knowledge Discovery and Data Mining (pp. 201-213). Springer,
Berlin, Heidelberg.