Analyzing the Impact of Online Shopping Trends on Retail Industry

This report investigates the impact of increasing online shopping trends on the retail industry, focusing on enhancing performance and profitability, with Tesco as a case study. It identifies current retail trends, examines the importance of online shopping trends for Tesco, and proposes strategies to address these trends. The methodology includes primary and secondary data analysis, using both quantitative and qualitative methods. Recommendations include focusing on digital platforms, aligning individual and organizational goals, maximizing positive employee experiences, and developing cross-functional experiences to retain employees. The report concludes that advancements in technology and changing trends create competitive advantages in the business world.

Inquiry based project

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Rationale of Study.......................................................................................................................2
Research aim & objectives..........................................................................................................2
Research Questions.....................................................................................................................2
LITERATURE REVEIW............................................................................................................2
Methodology...............................................................................................................................4
Recommendations ......................................................................................................................4
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................5

INTRODUCTION
The inquiry based projects involves the group of students for investigating the worth
question, issues or idea. It is an type of authentic project work that involves working in
disciplines for creating or developing knowledge. This sort of projects have serious engagement
& investigation. The inquiring based learning is British level form of active learning which
presumes by posing students, problems and Scenario. With the traditional education it majorly
contract which generally relies on teacher and other expertise that could benefit in gaining more
knowledge regrading certain subject matters (Chien, 2022) . As approach of learning it is address
that puts better emphasis regarding effective student role towards the better leaning process.
Further there is involvement of certain group discussion and guided learning which allows in
development of knowledge through better exploration and experiences for having better
decisions. According to report, TESCO is being selected as organisation which is British
multinational groceries & general merchandise retail in UK. The report covers the latest trends in
retail business, analysis on basis of organisation along with recommendation is provided.
MAIN BODY
Background of Study:
In the retail business the major important aspects are latest online trends. There are
several retail business which plans to upgrade themselves in present whereas individual retailer
are management within marketplace from fragmentation, complexity and increase more
confusion in respect to increasing integrated future (Diaz, and et. al., 2022) . There is
collaboration with partners for having effective utilization of advance technology within better
supply chain. For streamline processes the tools are optimised so as to keep in consumer minds.
The competitive advantage is lead on the basis of outcome at first mile, the last mile. Towards
having the effective customer experience the everywhere in between are essential weapon.
Company Overview:
The Tesco in UK is one of the leading retail business established in 1919 by Jack Cohen
which is headquarter in Welwyn Garden City, England. This company has 5 shops in countries
across Europe and market leader of groceries in UK. This offers quite affordable segmentation of
goods & services in affordable prices. The company also diversified in the areas such as retailing
1

of books, clothing, electronics, furniture and many more. It has dealing in the products of
supermarket, hypermarket, superstore and convenience shop (Joyce, and et. al., 2022).
Title-
To identify the impact of increasing online shopping trend on retail industry for
enhancing performance & profitability.
Rationale of Study
For conducting this research the prime motive and aim was to have evaluation of latest
trends in retail business during the situation of pandemic. In order to map all those retail latest
trend the benchmark are developed along with opportunities for defining better customer
satisfaction report.
Research aim & objectives
Research aim
The aim is to identify the impact of increasing online shopping trend on retail industry
which enhances performance and profitability.
Research objective
The objectives are as follows-
 The identification of current retail trends for enhancement of company performance.
 The examining importance of online shopping trends for the company in context to
Tesco.
 To identify strategies in order to deal with online shopping trends within retail industry of
Tesco.
Research Questions
 What are the current retail trends which enhances performance of company?
 What is the importance of online shopping trends for Tesco company?
 What are the strategies used by Tesco for dealing with online shopping trend within the
retail industry?
LITERATURE REVEIW
The identification of current retail trends for enhancement of company performance.
According to Tara Johnson, 2021, there are several trends which bare creating impart on
the retail business like online and digital platforms, consumer shopping behaviour that continues
2

towards evolving. With these new behaviour the retailer are required to offer their products and
services at right time, place and context. The benchmark is created with some of advance
technologies and resources in order tom improve the better customer experience. According to
research the 94% people say that same tech improves better analytical (Katsampoxaki-Hodgetts,
K., 2022). In context to arising of situation where popularity of edge in retail solution are such as
pop-up shows and special kiosks that will be increase by the year 2021. There are other several
retail companies which have existence in the global level such as Tesco. The company offer its
product and services on online websites along with implements latest retail trends for facilitating
promotion through online shopping and making more engaged by offering of discount &
attractive prices.
The examining importance of online shopping trends for the company in context to Tesco.
According to the Maryam Mohsin, 2020, now there is up gradation of technologies and
resources with specification that influences in creating benchmark on the several industries such
as retail, automotive and construction etc. The latest trend are channelising the business from
retail industry into productive manner. There are some future trends which helps in creating
effective benchmarking for Tesco company in order to stay systematically with trends. With thje
similar time, the company also enjoys flexibility by having low start-up cost in digital analytical
in physical offerings (Martingano, and Konrath, 2022). There are improved analytical as brands
extending their presence in new forms for easily availing the key insight into be4tter omichannel
customer wants and needs. It also helps in retailer in identification of loyal customer. The
company is needed to launch real connection with its customers for improved anticipations and
using them towards correct tools. In appearance of Tesco company, they have to follow trend
which would channelise better in more customised impact within their business.
To identify strategies in order to deal with online shopping trends within retail industry of
Tesco.
In accordance to Andrew Martins, 2021, the business during the pandemic situation faced
several high range of losses and some of them got dissolved. The sustainability is created
through online business in the competitive retail market place in effective manner. There are
several retail business which are mobilised through the platforms of online and implementation
of digital marketing trends. The shortage of talent stage and consumer demand for both lighting
where quick service and always shelves to continue for automation requirement. The having of
3

better autonomous robots that creates grocery store and warehouse aisles, identification trip
hazard which can clear those floors. In context to Tesco company there are changing trends in
future times such as presence of artificial intelligence and robotics services that will increase the
productivity and efficiency of staff at the time of rendering services (Miyahara, and Fukao,
2022). Create re-arrange store and customer engagement re no longer where it merely a location
about physically handling and exchange of goods. It helps to create better connections within
today within customer retailer which must design compelling , personalised in store encounters.
As the Tesco maintain their better customer relationship and provide more discount offers which
makes to influence towards customer engagement.
Methodology
The research methodology defines to specific process or technique which is used for
identifying, selecting, processing and analysing information regarding the specific topic. The
researcher evaluates overall validity and reliability in research paper.
Primary data- This procedure comprises evaluation of new data information and facts
findings through own efforts. This defines to collection data which is for the very first time by
the researcher for undertaking the complete research by considering the better objectives and
certain period of time. From the specific sources the primary data are collected which are never
used and stated by someone else before. The primary data can be collected in numerous ways
from which the most well know and popular technique involves market survey, interview
questionnaire observation and physical experiments (Pandya, S.P., 2022).
Secondary data- This is totally opposite of primary data which refers to data which is
already being collected by another person through researcher. The researcher got help from the
use of secondary data in generating information easily on the particular topic effectively through
using sources of online, newspaper and books.
Quantitative method- This kind of research methodology test importance of hypothesis
of research which is systematic research dealing in numbers. This involves laboratory
experiments, mathematical calculations, survey and simulation. It includes critical factor of
measurement, quantity or amount. The data concerned is analysed in numbers. On the basis of
this better data trends are created which deals with number and statics. This is considered as easy
form of data collection by investigator through number of people (Pearce, S., 2022).
4

Qualitative method- This is descriptive and subjective irrespective of facts. In this
observation and description is most important. It helps in evaluating knowledge, behaviours and
opinions of people regarding the research topic. It is based on phenomenon of quality. This is an
active form of data collection which is gathered for having proper information. It is form of
methodology used for for having understanding of appropriate concepts and experiences.
Recommendations
From the overall analysis in respect to latest trends with retail business, there is
discussion of regarding various trends such as future retail services, robotics, online business
customer engagement that allows more flexibility in services. Here, some recommendations are
provided in context to Tesco that will help company in making better productivity and leading to
enhanced performance. F0ollowing are the recommendations mentioned below-
 The marketing Team of Tesco is required to have focus on several platforms of digital
and make plan for creating artificial intelligence type of resources that would helps in
generating more business opportunities and development in effective way.
 For the organisation it is very significant to align the individual and organisational goals
which helps in course of aligning the objectives of individual level with that of overall
organisational vision & strategies (Strayhorn, T., 2022).
 The involvement of human resource can be very beneficial in the course of maximisation
positive employee experience. In context to Tesco it is recommended that there is need of
inclination of HR operating model with positive employee experience for facilitating of
proper deployment of skills & talent of workforces in business organisation.
 The suggestion is provided to have comprehensive understanding of business in context
to Tesco of its priorities and strategy in order to have development of cross functional
experiences (Turnalar-Çetinkaya, N., 2022).
 It is also suggested to develop positive mindset and needs motivational level in aim of
retaining employees so that they are willing to remain associated with the organisation in
long run.
CONCLUSION
From the above report it is being concluded that inquiry business is associated with
various retail business trends that is demonstrated on the basis of particular perspective. The
5

advancement in technology bring new resources and changing trend by creation of more
development in business world for having competitive advantage over competitors. The
organisation several different genera activities is analysed by conducting research method of
primary and quantitative methods.
6

References:
Books and Journals
Chien, 2022. How Should CBC Credit Union Analyze the Effectiveness of a Pilot Financial
Education Course for Working Adults?.
Diaz, and et. al., 2022. The relationship between adverse childhood experiences, the frequency
and acuity of emergency department utilization and primary care engagement. Child
Abuse & Neglect. 124. p.105479.
Joyce, and et. al., 2022. Beyond the pain: A qualitative study exploring the physical therapy
experience in patients with chronic low back pain. Physiotherapy Theory and Practice,
pp.1-11.
Katsampoxaki-Hodgetts, K., 2022. The ‘naked’syllabus as a model of faculty development: is
this the missing link in Higher Education?. International Journal for Academic
Development, pp.1-17.
Martingano, and Konrath, 2022. How cognitive and emotional empathy relate to rational
thinking: empirical evidence and meta-analysis. The Journal of Social Psychology,
pp.1-18.
Miyahara, and Fukao, 2022. Exploring the use of collaborative autoethnography as a tool for
facilitating the development of researcher reflexivity. System, p.102751.
Pandya, S.P., 2022. Enhancing high schoolers' creative thinking and complex problem‐solving
abilities: Examining the effectiveness of spirituality. Psychology in the Schools. 59(2).
pp.213-241.
Pearce, S., 2022. Evidence for the effectiveness of democratic therapeutic communities. Global
Perspectives on Interventions in Forensic Therapeutic Communities: A Practitioner’s
Guide.
Strayhorn, T., 2022. Lessons Learned from Institutional Responses to COVID-19: Evidenced-
Based Insights from a Qualitative Study of Historically Black Community
Colleges. Community College Journal of Research and Practice. 46(1-2). pp.30-40.
Turnalar-Çetinkaya, N., 2022. How Managing Errors Facilitates Entrepreneurial Orientation:
The Mediating Role of Ambidextrous Leadership. The International Journal
Online:
Tara. J., 2021., Current trends in Retail business, 2021. [Online]. Available
through:<https://tinuiti.com/blog/ecommerce/retail-trends-emerging/>
Maryam Mohsin, 2020. Retail business importance of current trends. [Online]. Available
through:<https://www.oberlo.in/blog/ecommerce-trends>
Andrew Martins, 2021. Strategies of Tesco follows in Current trends. [Online]. Available
through:<https://www.businessnewsdaily.com/9836-future-of-retail.html>
7