Analyzing Product Marketing Strategies: A Deep Dive into 7 P's & 4 P's

This essay provides a comprehensive analysis of product marketing strategies, focusing on the 7Ps and 4Ps marketing mixes. It defines marketing as a process of attracting and building relationships with a target audience to enhance value. The report compares the traditional 4Ps (Product, Price, Place, Promotion) with the extended 7Ps (adding People, Process, and Physical Evidence), highlighting their historical context, components, and practical applications. The analysis emphasizes that both frameworks are essential tools for organizations to effectively promote their products, influence consumer behavior, and enhance productivity, especially in today's dynamic market environment. Desklib offers additional resources and solved assignments for students.

Product marketing in business
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Marketing is defined as a procedure in which organisation engages in the process of
attracting target set of audience and build strong relationship with them in order to enhance value
in return (Bailey, S. (2011). Marketing is an essential process for any organisation irrespective of
its size and scope, as it includes action of promoting and selling services and products
organisation. This is done with the help of intensive market research in terms of project
marketing. This form of strategic marketing function mainly bridges the gap among product
management and marketing communication. Product marketing is mainly responsible for
undertaking product to market with the help of go-to-market strategy. Product marketing is
mainly a group of tactics that an organisation undertakes to launch a product in an effective
manner. Present report has been done on the discussion on 7 P's and 4 Ps in marketing which
include purpose statement background and history.
MAIN BODY
Purpose statement
Present essay is conducted on the topic of marketing strategy in products. The main
purpose of conducting this essay is to identify the concept of 7 P's and 4 P's of marketing along
with making comparison among them.
Topic statement: Marketing strategy in products
Definition:
Marketing strategy in products
Marketing strategy is mainly defined as an organisation overall plan in order to reach
prospective consumers and further turn them into organisation products and services consumers.
It has been identified that a marketing strategy mainly include organisation value proposition that
are key brand and target consumer demographics (Elabbasy, 2021). In order to promote products
business can undertake advantage of marketing strategies like 7 P's and 4 Ps of marketing. With
the help of this organisation can effectively emphasise upon all the essential aspects through
which they can build greater value.
4Ps of marketing
4 PS of marketing is basically a framework of marketing mix which include four
elements that is price, place, promotion and product. All these elements are carefully integrated
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into a marketing mix that allow organisation to promote their products and services in market
segment among target base of consumers.
7 Ps of marketing
7 Ps of marketing basically include elements like product, price, place, promotion,
people, process and physical evidence (Oshima and Hogue, 2017). It is an essential framework
that allow organisation to promote their products in an effective manner. Furthermore, it has
been identified that this form of marketing make is an efficient tool through which marketers and
business can place a product or brand in an effective manner target set of consumers in an
efficient manner.
Explanation
7 P's and 4 Ps of marketing are essential marketing theories. It is a form of marketing mix
through which organisation can promote their products in an effective or systematic manner
(Plarisan, 2021). In terms with 4 Ps of marketing mix it is mainly inclusive of product, place,
price and promotion. While the extended 7 P's include people, process and physical evidence. In-
depth analysis of these marketing strategy enhances organisation effectiveness to promote their
product in market segment.
History
The 7ps of marketing mix is being coined by E. Jerome McCarthy and was duly
published in the year 1960 in McCarthy book Basic Marketing. While in terms with 4ps of
marketing this marketing strategy is also being developed by E.J. McCarthy in his book “Basic
Marketing-A Managerial Approach”.
Outcome
This essay helps in identifying and understanding the overall importance and concept of 4
P's and 7 Ps of marketing through which organisation can effectively promote their products in
an effective manner by focusing upon different aspects or elements (Philpot, et al., 2011). With
the help of this essay proper understanding of the marketing strategies can be undertaken that
will further help ensuring placing of product in a market segment with the help of focusing upon
all the essential aspects.
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4Ps and 7Ps marketing
IT has been analysed and seen that the 4Ps of marketing comprises of the price, place,
product and promotion but after the enhancement in the services marketing mix the implication
of the 7Ps of marketing has been stated that includes the addition of process, people and physical
evidence. A discussion about the 4Ps marketing and 7Ps marketing has been provided below
along with their comparison in the end.
4Ps marketing
Use of 4Ps marketing has been made since the traditional times when the maximum
number of the business are operating and dealing in the product. A discussion about these 4Ps of
marketing has been provided as below:
Price- this element of marketing mix tend to include and comprises of the price of the
product and services that is being offered by the organisation. Various form of pricing strategy
like competitive, premium pricing, etc. can be adopted and used by the organisation. Adoption of
competitive pricing is mist suitable for a firm as it ensures a compatible level of price accordance
with the pricing of competition in business environment thus, attract and gather larger number of
customers.
Place- It basically presents and reflects about the location where the product is being
served and services is being provided. It is vital to place the organisation and delivery of product
and services at a location that is easily researchable and access bale by the customers to have
improved and higher level of productivity.
Product- it comprises of the actual services and product that is being offered by the
organisation. Product is simply the tangible, physical item that we buy or sell and this section of
marketing mix comprises of Product Life Cycle (PLC) is based upon the biological life cycle
along with the Customer Life Cycle (CLC).
Promotion- this aspect and element of the marketing mix tool comprises of the all of the
activities that a marketers undertake in order to inform and aware the consumers about their
products and services the main purpose of which is to encourage potential customers to buy these
products and services. Use of many tools and marketing strategies such is digital marketing,
content marketing, etc. are made by a business organisation to have effective promotion and
advertising of the product that is vital to attract and cater larger number of customers.
7Ps of marketing
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With the enhancement in the providing of survives by the firm in place of products three
more P has been introduced in the marketing mix as the 7Ps of marketing help a company define
gaps that affect the marketing of its product. The three extra Ps that has been included in the 4Ps
to make it 7Ps are provided and discussed as below:
Physical Evidence- it comprises of the efforts and activities that are made by the
organisation to develop a sense and positive impact of its product and services in the mind of
customers (Sheth, J., 2021). It has been analysed and observed that the environment in which the
service is delivered, and where the firm and customer interact, and any tangible components that
facilitate performance or communication of the service that forms a part of physical evidence
component of marketing mix.
Process- this element of the marketing mix reflects and depicts about the entire process
through which a product and services and manufactured and delivered starts from the
procurement of the raw material till its end. Thus, this element of marketing mix comprises of
the actual procedures, mechanisms, and flow of activities by which the service is delivered – this
service delivery and operating systems.
People- it comprises and reflects about the workforce of the organisation that are
involved in creating and delivering a product. Thus, all the human actors who play a part in
service delivery and thus influence the buyers’ perceptions; namely, the firm’s personnel, the
customer, and other customers in the service environment are formed a vital part of people
component of marketing mix.
Comparison
4Ps of marketing 7Ps of marketing
It is traditional form of marketing mix It comprises of modern form of marketing
It is mainly used by the firms which deliver
product
It is used and adopted by the form which tend
to deal in services
It comprises of 4Ps i.e. price, place, product
and promotion
It comprises of 7Ps i.e. price, place, product,
promotion, people and physical evidence
It is simpler in nature It is more detailed and lengthy in nature
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Thus, according to the comparison among 4 P's and 7 P's of marketing mix it has been
identified that both of these method are essential component of marketing that helps organisation
to promote a product in market segment in an effective manner. In terms of 4 P's. It has been
identified that in this organisation can only promote their products by focusing upon four aspects
which include product, place, price and promotion. While on the other hand if it is talked about 7
Ps of marketing it comprises of people, process and physical evidence. These three elements play
essential role in modern marketing that allow organisation attract customers at greater extent. It
has been identified that it is the extended version marketers or business can contain ability to
fulfil consumer expectation according to the constantly changing environment. However, it has
been concluded that both of the marketing mix framework is an essential aspect through which
company can gain maximum return and can influence mind set of consumers in a well-defined
and effective manner. Both of these tools allow organisation to enhance their productivity at
greater extent.
CONCLUSION
Thus, according to the above-mentioned report, it has been concluded that marketing is an
essential process of an organisation through which they can undertake activities related to
offering their products and services in marketplace with the help of different strategic measures.
With the help of marketing organisation influence mindset of consumers and attract them to
work organisation product and services. This report identifies that product marketing mainly
include tactics to take product in market among target set of audience. In this the product
manager engages in the role of creating demand for a product with the help of effective
messaging, positioning and marketing programs. This report also identified that in order to
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conduct marketing of product business organisation by taking advantage of 7 P's and 4 P's of
marketing can effectively undertake maximum opportunities and return.
REFERENCES
Books and Journals
Bailey, S. 2011. Academic writing. A Handbook for International Students. Third Edition.
Abingdon: Routledge
Oshima, A. and Hogue, A. 2017. Longman Academic Writing Series 4. Paragraphs to Essays,
Fifth Edition. Hoboken: Pearson Education
Philpot, et al., 2011. Headway Academic Skills Level 3. Oxford: Oxford University Press
Narknava, S. and Yonwikai, W., 2021. THE RELATIONSHIP BETWEEN ATTITUDES
MARKETING MIX FACTORS (7PS) NON-MUSLIM CONSUMERS’BEHAVIORS
IN BANGKOK TOWARDS HALAL RESTAURANTS USAGE. Dusit Thani College
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Elabbasy, E., 2021. The Impact of External Personnel Marketing Strategy on Brand Awareness
of Customers: The Case of Technological Universities in Egypt. International Journal
of Customer Relationship Marketing and Management (IJCRMM), 12(1), pp.44-64.
Phat, R. and Vesdapunt, K., 2021. Service Marketing Factors Affecting Consumer Decision
Making Behavior of Service Usage for Thai Restaurants in Phnom Penh City,
Cambodia. Executive Journal, 41(1), pp.46-58.
Plarisan, G.M.G., 2021. MARKETING MIX IMPLEMENTATION AND
STUDENTS’MOTIVATION IN ABC COLLEGE: BASIS FOR MARKETING
PROGRAM. MARKETING MIX IMPLEMENTATION AND
STUDENTS’MOTIVATION IN ABC COLLEGE: BASIS FOR MARKETING
PROGRAM, 80(1), pp.22-22.
Chen, J., 2021. Marketing strategy management of Costco: Analysis and comparison to S-Group.
Pandey, S., Gupta, S. and Chhajed, S., 2021. Marketing Mix Modeling (MMM)-Concepts and
Model Interpretation. Sandeep Pandey, Snigdha Gupta, Shubham Chhajed.
Kim, K. and Lim, G.G., 2021. Supporting Cross-Border E-commerce of Micro Entrepreneurs in
Developing Countries: Export Marketing Strategy.
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Shrestha, S., 2021. Marketing Strategy for Startup Engineering Consulting Companies in Nepal.
Sheth, J., 2021. New areas of research in marketing strategy, consumer behavior, and marketing
analytics: the future is bright. Journal of Marketing Theory and Practice, 29(1), pp.3-
12.
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