Samsung's Marketing Mix Strategy: Product, Price, Place and Promotion

This presentation provides an overview of Samsung's marketing mix, focusing on the four key elements: product, price, place, and promotion. It highlights Samsung's diverse product portfolio, including mobile devices, home appliances, and memory solutions. The presentation also discusses Samsung's pricing strategies, which include competitive and skimming pricing, to maintain its market leader position. The company's strong distribution network, utilizing direct sales to retailers and service dealers, is also emphasized. Furthermore, the presentation underscores the importance of promotion in Samsung's marketing mix, highlighting various promotional activities used to enhance brand awareness and customer engagement. The conclusion reinforces Samsung's position as a strong brand with a diverse product range, emphasizing the role of an effective marketing mix in achieving the company's goals and objectives. The presentation includes references to academic articles to support its analysis.

Presentation Title

INTRODUCTION
Marketing mix consist important element to analysis the brand and
enterprise which implemented product, price, place and
promotion. In this aspect, effective marketing strategy develop
for Samsung industry which is leading brand of mobile and
some other electronic products.

MARKETING MIX
In respect to determines effective marketing mix,
there are 4ps included which explains
underneath:
Product
Price
Place
Promotion

PRODUCT:
 Mobile devices
 Samsung home
appliances
 Memory and
storage
Row 1 Row 2 Row 3 Row 4
0
2
4
6
8
10
12
Column 1
Column 2
Column 3

PRICE
Samsung is market
leader of Smart
phone.
They adopted
competitive and
skimming pricing
Samsung determines
effective movement
in respect to make
position.

PLACE
Direct sales to the
retailers and service
dealers.
Distribution of the
Samsung is strong
strength.
They are distributing
products in several
stores.

PROMOTION
Promotion is the most
important element of the
marketing mix.
Samsung company use several
kinds of elements in their
business.
It is the best way to create
advertisement and
promotion of the business
activities in significant
manner.

CONCLUSION
From the above description, it can be stated that Samsung is the
strong brand which deals in different kinds of products to enhance
their customer base. In this context, they are also providing several
products and services to develop effective functioning at
workplace. Therefore, Marketing mix has been explains that
assists to meet with goals and objectives of the firm.

REFERENCES
Liu, Y., Li, K.J., Chen, H. and Balachander, S., 2017. The Effects
of Products’ Aesthetic Design on Demand and Marketing-Mix
Effectiveness: The Role of Segment Prototypicality and Brand
Consistency. Journal of Marketing, 81(1), pp.83-102.
Steenkamp, J.B., 2017. Global Marketing Mix Decisions: Global
Integration, Not Standardization. In Global Brand Strategy (pp.
75-109). Palgrave Macmillan UK.

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