Analyzing Talent Management Strategies: Holiday Inn Project

This project delves into the realm of talent management, employing Holiday Inn as a case study. The project begins by establishing aims and objectives, followed by the creation of a project management plan covering cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are developed to outline timeframes and stages for completion. The research incorporates both qualitative and quantitative methods to gather data, which is then analyzed using appropriate tools and techniques. The findings lead to recommendations, and the project concludes with a reflection on the research's value and its contribution to learning and performance. The project explores the concept of talent management, issues faced by organizations in managing talent, and strategies for attracting and retaining employees, providing a comprehensive analysis of talent management practices within the context of a real-world business environment.

Managing Successful
business project

Contents
Title: Talent Management................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Devise project aims and objectives for the chosen topic as specified above in the project
brief.........................................................................................................................................1
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.......................................................................................3
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion........................................................................................................................5
TASK 2............................................................................................................................................7
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..............................................................7
TASK 3............................................................................................................................................9
P5 Analyse research and data using appropriate tools and techniques..................................9
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...............................................................................19
TASK 4..........................................................................................................................................20
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance...................................................................................................................20
CONCLUSION..............................................................................................................................21
References:.....................................................................................................................................22
Appendix........................................................................................................................................23

Title: Talent Management
INTRODUCTION
In an organization, talent management is referring to the constant procedure that includes
attracting as well as retaining high quality employees. In this, the main focus of HR manager is
to develop employee’s skills, provide continuous motivation in order to improve their overall
performance at workplace. The main purpose of talent management is to develop a motivated
workforce who will give their best efforts for attaining long term benefits (Mensah, 2015). This
will directly contribute in attaining positive and competitive advantage from its competitors. In
addition to this, manager also use various strategies and ways to manage their talent that may
assist them in improving overall performance of company at market place. Current report is
based on Holiday Inn, is a famous American brand of hotel that operate their business in over the
world with the aim of establishing its competitive image (Anlesinya, and Amponsah-Tawiah,
2020). The main focus of this company is to manage their workforce by placing them at right
place so that they can easily attained their set goals and objectives in an appropriate manner.
TASK 1
P1. Devise project aims and objectives for the chosen topic as specified above in the project brief
Topic of the study
What talent strategies do the best companies use to attract and retain people?
Research aim
To investigate the strategies of talent management, do the best companies, use to attract
and retain employees at workplace. A study on Holiday Inn.
Research objectives
 To understand the concept of talent management in organizational context.
 To analyse the issues faced by Holiday Inn in managing their talent at working area. To explore the different strategies of talent management implement by Holiday Inn to
manage and attract their top talent at workplace.
Research questions
 What is the concept of talent management in organizational context?
 What are the major issues faced by Holiday Inn in managing their talent at working area?
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 What are the different strategies of talent management implement by Holiday Inn to
manage and attract their top talent at workplace?
Rationale of research
The primary purpose of undertaking current research is to explore the role of talent
management in retaining productive workforce. This study assists in providing detailed and
accurate information that enable researcher in taking valid decision. Along with this, it is also
beneficial for personal and professional context (Mangusho, Murei and Nelima, 2015). By
undertaking current investigation, researcher can improve their skills and knowledge towards
selected topic and area as well. With the assistance of this, organization also improve their
knowledge about talent management and how it may assist in retaining their staff members.
Overview of chosen organisation
The organisation that is selected fir current project is Holiday Inn which is an American
brand of hotels, and a subsidiary of InterContinental Hotels Group which. The Holiday Inn was
Founded as a U.S. motel chain headquarter of which is located at Denham, Buckinghamshire and
soon it has grown to be one of the world's largest hotel chains, with 1,173 active hotels and over
214,000 rentable rooms across various parts of the world (Baldwin and di Mauro, 2020).
Literature review
Concept of talent management in organizational context
According to Rabbi and et. Al., (2015), Talent management is considered as an important
concept within the company as it focuses on organizing, strategic process of getting right talent
on-board and at the same time also assist them to grow their optimal capabilities by keeping all
the objectives in their mind as well. Mainly, it is a procedure of identifying talent gap, vacant
position to select a right candidate at working area. Thus, it is significant for HR manager to
provide proper training, developing their necessary skills, keep them engage and also motivate
them to attain all the long term goals and objectives in an allotted period of time. Proper
management of talent includes different aspects such as planning, attracting, selecting,
developing, retaining and transitioning which needs to be implement by manager at the time of
managing their talent. With the help of this, company can easily attain their targets in an
appropriate time frame (Crane and Hartwell, 2019).
Issues faced by Holiday Inn in managing their talent at working area
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According to Singh and Sharma, (2015), managing talent is not always easy as various
issues can come up that put negative impact over the organizational performance. Thus, it is
significant for business to focus on hiring as well as developing their talent at working area so
that all the set goals and objectives can easily attained. In relation to this, there are some major
issues that company is facing in managing their talent at working area:
Poor hiring strategies: Basically, management of talent starts with filling a vacant place
along with higher and quality performer. This is possible with strong staffing management plan
as it provides assistance in hiring a right candidate for specified job role. With an ineffective
hiring strategy, organization might have trouble in sourcing top talent.
Ineffective leadership: Proper and strong leadership is one of the major basis of talent
management because leader is responsible for developing as well as retaining employees by
providing them proper guidance at working area. Without strong leader, talent is not proper
managed within the company.
Employee turnover: Improper talent management create issues and complexities among
team members because proper talent management focuses on developing workers from start to
finish. By this worker feel valued and satisfied with specified job. If employees are properly
managed that company face the issue of high employee turnover (Golubovskaya, Solnet and
Robinson, 2019).
Different strategies Holiday Inn can use to manage their top talent at workplace
As per view point of Vaiman and Collings, (2015), it is important for business organization
to manage their top talent by providing them proper guidance and support. In this, company also
use appropriate strategies that help in retaining top talent at workplace for longer period of time.
As all the effective strategies can be understood by following points:
Hire only top employees: It is crucial for business organisation to recruit best and talented
employees who meet all the qualities required at working area. One of the main advantage of
using this strategy is to reach higher performance faster that contributes improving
organizational performance.
Provide continuous training and development: In order to manage and motivate their
talent providing proper training and development activities is crucial because it assist in
developing skills and knowledge of workers. By this worker can easily perform their task and
also improve their productiveness.
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P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.
Project Management Plan is a formal, approved document that defines how a particular
project is to be executed, monitored and controlled. It includes baselines, subsidiary management
plans and other planning documents which defines the approach project team needs to take to
deliver the intended scope of the project (Project Management Plan: Definition, Purpose &
Examples, 2019). It also provides appropriate information to the stakeholders regarding
understanding and importance of the task. A project management plan covers following aspects:
Cost Cost is a vital component of project management so that the desired objectives
of the project can be achieved within a predetermined budget and stipulated
time. The cost for the research activities such as sampling, data collection etc.
by the researcher will be £15,000 whereas the total cost that will be borne by
the company for research and development activities will be £48,000.
Basis Cost
Investment £18,000
Research and Development £4,000
Resources for training £3,000
Implementation of project £13000
Employees training £10,000
Total £48,000
Scope The scope of the examination for the organization is that it will empower it to
employ more proficient and qualified staff who are inspired to master and
improve their abilities through the new preparing and advancement programs
and secure abilities that will upgrade their exhibition and increment the
productivity of the organization. Then again, this examination will give the
investigator to practice his insight and abilities such that advantages both the
organization and the investigator (Gupta, 2019). This undertaking additionally
gives procuring freedom to the investigator while expanding his insight about
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enrollment, choice and preparing.
Time The total time in sampling, collecting data, forming various charts and reports
etc. required to interpret the results of the research, the researches would need
a stipulated time of 3 months. The company would need a time of 6 months to
successfully implementing the improved recruitment, selection and training in
the company so as to meet the international requirements.
Quality The researcher can use qualitative and quantitative methods to conduct the
research. Qualitative methods are easy to apply and interpret so
questionnaires, interviews etc. can be used so as to collect qualitative data.
The quality of the project helps the company in efficiently and efficaciously
implement the results of the research (Harsch and Festing, 2020).
Communication To finish the task productively and viably inside the specified time and
financial plan, appropriate communication is needed between different
perspectives identified with the undertaking. The investigator utilizes phone
and messages to interface with the customers from where the information is
being gathered; the scientist associates with the supervisors of the
organization about the advancement in the exploration by means of messages
and video-conferencing and the top executives further connects with the
workers through equitable correspondence direct that wins in the organization
to redesign them on the new procedures and further get feedbacks from the
workers.
Risk The risk implied in the undertaking is high for the organization as an
enormous expense is included and an opportunity to finish the task is
restricted. The risk of wrong inspecting and information error is likewise
included. For the investigator the risk of wrong size of inspecting inside the
restricted time is included (Neri and Wilkins, 2019).
Resources The organization requires different assets to finish the venture on time like
innovation, HR, cash, better offices for improving enrollment, determination
and preparing measure. The assets needed by investigator are better web
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association, time and cash to do the exploration effectively.
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.
Gantt Chart: This chart was invented by Henry L. Gantt and is the most widely used chart in
project management. A Gantt Chart is a graphical depiction of a project schedule. It a type of bar
chart which helps in depicting the exact start and finish dates of several elements of a project
such as resources, tasks etc. which helps the researcher in finishing the task within time
(Anlesinya, and Amponsah-Tawiah, 2020).
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Work Breakdown Structure: A WBS helps in dividing complex projects into simpler and
manageable tasks which helps in simplifying the project execution. Larger tasks when broken
down into smaller tasks helps in easy supervisor and estimation. This helps in completion of the
project on time (Baldwin and di Mauro, 2020).
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TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.
The researcher needs to conduct a research for completing the project on time and in an
efficient manner. For this the researcher can use various methods of conducting the research and
data collection that are discussed below:
Methods of data collection
 Primary data collection: By using this method primary data can be collected through
original or first-hand research. In this method the researcher directly goes to the source
from where appropriate information can be gathered based on questionnaires, surveys,
observations, interviews etc.
 Secondary data collection: Secondary data is the data that have already been collected by
someone else and is readily available from other sources. This is a cheap method as the
data is more quickly obtainable (Crane and Hartwell, 2019). The sources of data involve
books, journals, websites etc.
In this study both primary and secondary sources are implemented by the researcher as
primary research is being implemented with the support of questionnaire as it is effective in
gathering specific information related to the subject area. On the other hand, secondary sources
like books, journals, articles and so on are implemented by the researcher to develop theoretical
frame work related to the aspect of suitable strategies of talent management to attract and retain
employees at workplace.
Methods of research
Different methods can be used by the researcher for collecting and analysing the data.
 Quantitative method: Through this technique data can be gathered dependent on raw
numbers which helps in legitimate understanding of information. This strategy centers
around get-together mathematical and perpetual information with point by point united
thinking (Issa and et. al., 2015).
 Qualitative method: This is a logical strategy for perception which is utilized to assemble
non-mathematical information through open-finished and conversational correspondence.
This examination helps in comprehension of basic reasons, assessments and inspirations
of the people through direct request. It is a type of illustrative exploration that gives an
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inside and out information about perspectives and assessments of people (Milanovic,
2016).
The researcher uses quantitative research for the project to enumerate the problem through
creating numerical data by converting it into useable statistics (Ong, Wang and Zainon, 2016).
This method studies attitudes, opinions, behaviours of the sample population to determine
results. This is done through questionnaires, pie-charts, frequency tables to understand better the
views of respondents.
Data collection tool
With respect to current study, use of questionnaire has been made by the researcher as
data collection tool which provides an efficient and effective way collection of data from a larger
number of participants. A questionnaire is basically a set of questions that is used to conduct a
survey, which is the process of gathering, sampling, analysing, and interpreting data from a
group of people (Golubovskaya, Solnet and Robinson, 2019). Use of below stated questionnaire
provided in the appendix of the file has been made for data collection for current study.
Sample size: It measures the number of individual samples measured or observations used in a
survey or experiment. The researcher has taken a sample size of 40 respondents to analyse their
opinions so as to conduct the research for successful completion of the project (Mahmood,
2015).
TASK 3
P5 Analyse research and data using appropriate tools and techniques.
Frequency table
Q1) Are you aware about concept of talent management? Frequency
a) Yes 30
b) No 10
Q2) Does managing talent help service industry to improvise their
growth?
Frequency
a) Yes 25
b) No 15
Q3) What are the benefits of having a talent management system for Frequency
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Holiday Inn?
a) Employee development 20
b) Develop employee and manager engagement 10
c) Improve employee performance 10
Q4) What are the issues Holiday Inn can face at the time of managing
their talent?
Frequency
a) Lack of leadership 15
b) Increased employee turnover 15
c) Unappealing company culture 10
Q5) According to you, what are the different strategies Holiday Inn can
apply to retain their top talent?
Frequency
a) Proper training and development 20
b) Provide rewards and recognition 10
c) Strategic employee planning 10
Q6) What are the effective measures HR manager should use to hire and
retain their talent within Holiday Inn?
Frequency
a) Hire right people 10
b) Keep up the promises 10
c) Recognition of Merit 10
d) Provide learning opportunities 10
Q7) What are the important functions of talent management Holiday
Inn needs to focuses at the time of managing their talent?
Frequency
a) Attracting talents towards the company 12
b) Performance evaluation of talent 11
c) Career and growth planning 10
d) Retention management 7
Q8) As per your view point, what is the impact of talent management
practices and strategies on organizational performance?
Frequency
a) Positive 25
b) Negative 10
c) Neutral 5
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