MNG81001 - Analyzing Technology's Role in Corp. Communication

This report examines the impact of technology on corporate communication, drawing from multiple articles to analyze its effects on equality in communication, employee mobility, speed of communication, access to information, and potential for misuse. It highlights how technology enables faster dissemination of information, improves corporate image through CSR communication, and facilitates access to organizational structures. However, it also addresses the risks of employee distraction, unauthorized access to systems, and potential damage to reputation. The report concludes that while technology is crucial for modern corporate communication, its effective management is essential to prevent negative consequences. Desklib provides access to similar reports and resources for students.

CORPORATE COMMUNICATION 1
Impact of technology on corporate communication
By
[Student’s name]
Course
Institution
Date

CORPORATE COMMUNICATION 2
To: Head of Organization
From: Corporate communication officer
Date: 18/4/2018
Subject: Impact of technology on corporate communication
Corporate communication refers to gathering and dissemination of information that is used to
position and maintain the brand image. Technology advancement has changed corporate
communication in many ways, and the change has had numerous impacts on the operations of
the company. The memo is written to analyze different articles about the impact of technology
on corporate communication.
Equality in communication and employee mobility
Technology has enabled both the insiders and the outsiders to gather and disseminate
information about the firm equally (Argenti, 2006, p.362). The company can decide to
communicate its products and services through a website or even a blog which enables the
employees and the outsiders to access the same information at the same time.
The company can have branches and still be able to communicate and monitor the employees
working in the branches (Argenti, 2006, p.362). This will ensure that the company can keep in
contact with all the employees and enhance productivity in the organization. The employees, on
the other hand, will be able to share their views and grievances through blogs and this will help
the company to know the grievances of the employees and address them. This will help to
improve the corporate image of the organization and attract more customers. The technology has

CORPORATE COMMUNICATION 3
also enabled firms to communicate to the interested parties the organization structure and the
holders of different designation in the company (Miller and Skinner, 2015, p.221). This will lead
to poaching of talented employees by the competitors.
Faster communication
Technology has enabled corporations to communicate faster with the insiders and the outsiders.
This enables the firm to be able to communicate important instructions that can be used to
improve the operations of the company (Parasuraman and Grewal, 2000, p.171). The company
will also be able to quickly replace poached or dismissed employees easily as information about
a vacancy in the firm will be quickly spread (El-Haddadeh, et al.2012, p.564). Technology will
also enable companies to communicate to the outsiders about corporate social responsibilities the
firm has engaged in, and this will help to improve the image of the organization.
More access to information and misuse of technology
Technology has enabled people to have more access to corporate information (Miller and
Skinner, 2015, p.221). With the emergence of translation tools that transform one language into
another, people can gather information about firms which communicate using languages which
are not common to the outside world like Chinese. The company is, therefore, able to
communicate to many people.
Technology has also affected corporate language negatively. The employees tasked with the duty
of managing corporate communications can be distracted by text messages and even internet (El-
Haddadeh, et al.2012, p.564). The employees spend a lot of time on the phones and fail to
perform their duties which include preparation of financial results which should be
communicated to the outsiders to meet statutory requirements and also attract investors.

CORPORATE COMMUNICATION 4
Technology has also enabled unauthorized personnel to access company’s system and distribute
information that can damage the reputation of the organization. Viruses may attack the firm’s
information system and prevent it from producing reports and information that should be availed
to the users.
In conclusion, technology plays a critical role in corporate communication, but if not used well,
it can lead to damages that can halt the operations of the firm.

CORPORATE COMMUNICATION 5
References
Argenti, P 2006, ‘How Technology Has Influenced the Field of Corporate Communication,
Journal of Business and Technical Communication, vol. 20, no. 3, pp. 357 – 370
El-Haddadeh, R., Weerakkody, V. and Peng, J., 2012. Social networking services adoption in
corporate communication: the case of China. Journal of Enterprise Information
Management, 25(6), pp.559-575.
Miller, G.S. and Skinner, D.J., 2015. The evolving disclosure landscape: How changes in
technology, the media, and capital markets are affecting disclosure. Journal of Accounting
Research, 53(2), pp.221-239.
Parasuraman, A. and Grewal, D., 2000. The impact of technology on the quality-value-loyalty
chain: a research agenda. Journal of the academy of marketing science, 28(1), pp.168-174.