This report provides an in-depth analysis of Tesco's customer experience strategies, focusing on the value proposition, customer segmentation, and the application of the Six Pillars of Customer Experience model. It explores how Tesco leverages business ethics, transparency, and customer feedback to build loyalty and improve service quality. The report also examines the impact of digital disruption, particularly the use of online platforms and loyalty apps, in enhancing customer engagement and personalization. Furthermore, it highlights Tesco's efforts to meet customer expectations, resolve issues efficiently, and adapt to changing market trends to maintain a competitive advantage and foster strong customer relationships. The analysis emphasizes the importance of understanding and responding to customer needs to drive sales, profitability, and overall business success. Desklib provides students access to similar solved assignments and study resources.