Analyzing the Dynamic Tourism Environment: Key Trends and Impacts

This report examines the dynamic tourism environment, highlighting the significant growth in international tourist arrivals and export earnings before the unprecedented crisis triggered by the COVID-19 pandemic. It discusses the impact of COVID-19, along with other influential forces such as geopolitical instability, climate change, and sustainability concerns. The report uses definition triangulation to define 'Tourism' and explores historical events like the Olympics and FIFA World Cup and their effects on the industry. Furthermore, it analyzes risks identified in the WEF Global Risk Report 2021, including climate action failure and biodiversity loss, assessing their potential impact on tourism destinations and the global tourism industry. Finally, it evaluates current trends from the ABTA Travel Trend Report 2022, particularly the trend of 'Travel for Reconnection,' and its potential future impact on the tourism sector. Desklib provides similar solved assignments and study tools for students.

The Dynamic Tourism Environment.
Driven by a relatively strong global economy, a growing middle class in
emerging economies, technological advances, new business models, affordable
travel costs and visa facilitation, international tourist arrivals grew 5% in 2018 to
reach the 1.4 billion mark, UNWTO (2019).
Furthermore, export earnings generated by tourism grew to USD 1.7 trillion in
2018, making the tourism sector a true global force for economic growth and
development, driving the creation of more and better jobs and serving as
catalyst for innovation and entrepreneurship.
In short, tourism is building better lives for millions of individuals and
transforming communities.
Then, Covid-19 happened.
The coronavirus (COVID-19) pandemic has triggered an unprecedented crisis in
the tourism economy, given the immediate and immense shock to the sector.
Revised Organisation for Economic Co-operation and Development (2020)
statistics estimates on the COVID-19 impact point to 60% decline in international
tourism in 2020. This could rise to 80% if recovery is delayed until December,
with unparalleled economic and societal impacts.
However, although Covid-19 is the primary talking point in Tourism currently, it is
not the only force of change within an industry that is susceptible to shocks and
crises.
The World Economic Forum (2020) writes “today’s risk landscape is shaped by an
unsettled geopolitical environment in which new centres of power are forming—
as old alliances and global institutions are being tested”. For the economy,
“ammunition to fight a potential recession is lacking, and there is a possibility of
an extended low-growth period. Climate change and related environmental
issues are ranked highest in terms of likelihood”.
ABTA (2020) predicted that 2019 would be the year that sustainability issues
would go mainstream and that has proved to be the case, with a spotlight thrown
on climate change in particular. Greta Thunberg and Extinction Rebellion have
become household names and there is an increasing appetite to understand the
environmental impacts of travel and tourism. Tourism can be a tremendous force
for good, although impacts on destinations, their natural environment,
economies and communities need to be managed.
This module, and the assessment you are undertaking, will evaluate current
trends within tourism. You will identify key forces of change in the industry and
the impacts these changes have. A discussion on how a tourism
stakeholder responds to changes or events that impact upon the tourism
industry will also take place.
Key Reading:

ABTA Travel Trends Report / CAPA / WTTC Publications / Skift / UNWTO Library /
UNWTO Tourism Highlights / Stakeholder Response Strategies / WEF Global Risk
Report / Dynamic Tourism Environment “Book Club”
1: Definition Triangulation. Triangulation is the use of more than one method of
research to add depth to data and analysis, contributing to greater confidence in
findings (Bryman, Bell, & Teevan, 2009). Using the triangle below, source three
definitions of “Tourism”. When this has been completed, create your own
working definition of this term. (50 words).
Textbook: The Tourism
System
Journal: War Over
Tourism
Year: 2020
Author: Higgins-
Desbiolles
Definition: Tourism
is termed as the section
that relates to the social,
cultural and as well as
economicaloccurrence that
will directly.
Other source: Journal
(Tourism Review
Working Definition:
It involves the program of the respective individuals to specific
nation or places externally their usual environment for personal or
business and as well as professional purposes.

Year: 2018

2: Historical development of Tourism. As a constantly evolving industry, Tourism is in its current position due to a series of
major, and minor, global events. Choose two of these events and discuss the impact they have had on the tourism industry.
(450 words).
Event one: (Olympics)
Rio de Janerio Summer games which were held in 2016, gathered almost five billion audience from all over the world and that games were
broadcast in more than 200 nations. It has been analysed that more than 56% of total audience from foreign audience came Brazil for the first
time to see the games of 2016. it result in creating a huge record of tourism with almost 6.6 million tourists from abroad and generate more
than $6.2 billion dollars. As per the recent research, it has been found that the more than one visitor per second was welcomed in England in
June 2013. it state that there is a raise in 12% in visitors of London Summer Olympics 2012. In addition to this, these tourists also paid high
i.e. $2.57 billion in June which state the rise of 13% and $12.1 billion in the first half of 2013 ( Olympic leads to the increase in tourism,
2022). All these analysis state that hosting Olympics result in the generation of higher revenue in the economy of particular country. Simply
the increase in the number of visitors can be analysed. Several of visitors came from abroad. It state that the Olympics result taking the
tourism industry on the higher place. Tourism industry got positively affected from the event of Olympics as it result in the increase in
revenue generation of tourism sector because several of audience came from abroad to attend this international level event.
Event Two: (FIFA World Cup)
From a recent report of Baumann and Massisons determine the statistics of number of people who came Brazil from the year 2003 to 2015
and it has been analysed from the data that the FIFA World Cup bring enhancement in the number of foreign visitors by almost 1 million.
Through the prediction of Brazil Ministry of Sports', it has been concluded that the World Cup in a country bring more than 6,00,000 visitors
from abroad to the particular nation. During the time period of June and July 2014, The number of visitors of Japan came from abroad
increase up to 1 million which is found as the more than half the number of passengers of aviation. The division of national groups or teams
in June, result in the increase in more tourists in each and every country and this increment is analysed as approximately 20000 visitors in
counting. World Cup comes after 4 years which involve 32 national groups or teams in order to complete the several games. Similar to the

another events of sports, The World Cup also bring several people together which are different in culture. The FIFA World Cup also included
several partners which include Coca-cola, Qatar Airways and VISA, Adidas, Gazprom and many more. These are the multinational
companies which are also looking for increasing the tourism as an outcome of tournament.

3: In addition to events changing Tourism in the past, events are influencing the Tourism industry now. Using the WEF Global
Risk Report (2021) below as your guide, choose two risks from different categories and complete the following questions
(1,000 words):
A) Provide a description of the risk; B) Identify potential tourism destinations where the risk could impact upon;
C) Discuss the impact this risk may have on the tourism industry either locally, nationally or globally.

Risk One – Climate action failure as a risk
(A) The green house gases has been created by the human which result in the climate
change and it is the change which will act as a huge risk for the managers on the
regular basis. Due to the climate crisis caused by man-made greenhouse gases on
missions, managers will steadily rise in all appropriate sectors, from 35% energy in
ambition to 23% agriculture and 15% transportation. .. The average global
temperature of the earth has already risen 1.1 ° C and warmed compared to other
pre-industrial levels, which is already called a negative result. This includes the
term high atom of disaster that changes and affects weather patterns. Economy and
ecosystem. In 2015, as a general rule, all countries will sign the Declaration of
Consent. It aims to limit global warming to 1.5 degrees in order to ignore the most
adverse effects of climate change as effectively and efficiently as possible. Indeed,
the right events are coordinating nationally with managers, so world leaders so far
have suitable areas to reduce CO2 emissions, making their effects effective and
maximal. Refer to a track at least 2.1 degrees Celsius to make it. Efficient method.
(B) Meet actions have a negative impact, which is reflected in the elimination of
various areas such as emissions each year. According to a new project announced
by the Intergovernmental Panel on Climate Change, its structure will be achieved
by scientists evaluated by the United Nations in an effective and efficient manner.
There are several types of problems and problems that all countries may face, and
by adopting some appropriate strategies, eliminate them in climatic solutions for all
industries and emit emissions. Attempts to reduce sufficiently. Target 1.5 degrees
Celsius as accurately as possible.
(C) (C) Transformation is generally about the economy, which is mandatory for
everyone. Low carbon energy sources are cheaper than all other energy sources
because they are the cheapest value on the market in an effective and efficient way.
Moving the energy sector to a clean and renewable sector is often as cheap as or
cheaper than surviving the current carbon-intensive sector and is widely regarded as
a damage to the planet. This too will be eliminated at a cost of millions of dollars.
Try to recover and manage in an effective and efficient way.
Risk One:
A)
B)
C)
Risk 2- Biodiversity loss as a risk
A) This section describes the evolution and climate change part. Biodiversity is important to
human life as it is currently lost to a certain extent. The current situation in need of it
effectively and efficiently considers the economies, societies, and environments with
appropriate climate change that exist in the region of the region. There is also confusion
about the biodiversity it involves, what it does in nature, and why it is important to humans
in an effective and efficient way. Climate change is also affecting the health of some
people. According to the United Nations Biodiversity Treaty section, there are five basic
issues related to biodiversity: changing land and sea utilization, direct development of
natural resources, climate change, pollution and invading planet Earth.
B) Biodiversity manages aspects of nature to support and effectively form the environment
(Goebel, Camargo-Borges and Eelderink, 2020). It contributes directly to the
transformation of GDP exports in terms of working rules with a wider range of economic
sectors, from the tourism sector to agribusiness, in an effective and efficient way.
Biodiversity has had a major impact on livelihoods and has been underestimated in terms
of its value, as well as income for the prestigious billions of dollars in income. In the right
and right way, it will be higher beyond the immediate period of damage.
Risk 2:
A)
B)
C)

Biodiversity law contributes to server conditions in the section related to food insecurity, stabilizes
certain climate change in the community, and adversely affects human health in an effective and
efficient manner (Rasul, 2019). Biodiversity loss, on the other hand, affects poor and rebellious
communities in proportion to the poor and rebellious communities in terms of multiple parts that
are effectively struggling to respond effectively and efficiently to the climate crisis. An effective
and efficient method. This natural phenomenon tracks the background of multiple advances and
improvements to assess biodiversity issues, and how diversity methods are appropriate and critical
for their management in effective and efficient ways and methods. Gather multiple experts in the
field of climate to outline what the risks are.
4: A dictionary definition of “trend” is “a general direction in which something is
developing or changing”. The ABTA Travel Trend Report (2022) identifies trends
currently taking place in the tourism industry. These can be seen here and found
following the link: https://tinyurl.com/48689pyy

Choose one trend from the ABTA Travel Trend Report (2022) and evaluate how
this trend could impact on a sector of the tourism industry in the future. (500
words).
Travel for Reconnection
The major area of focus for the consumers is that they are getting back for travelling on
international level which help them in developing reconnection with the friends and family
or their loved once who are living far away from them. All the people had spent their 2
years by sitting at home and still the people are battling with the latest variants of the virus.
As a result, the people who love travelling, are adopting the connection by considering the
fundamental human requirements. At the current time period, through travelling, the people

ate striving the connection with the nature, others or themselves. Travellers are being
intentional with their superiority and wants to reconnect with the people along with the
nature when they travel again. All the consumers wants to gain new experience and
develop the connection again after the COVID-19 pandemic. The term “Revenge Travel”
leads to the desire of travelling to the new places in order to making up the lost time of
lock down. This travelling also help the consumers to gain the popularity after the
pandemic, developing the effective and strong connection with others is the major reason
behind the trend of travelling. More than 40% of travels are giving the same reason for
travelling as they want to reconnect with others through travelling or it can be said as the
revenge travel. Another reason of adopting the trend of travelling of reconnection is the
new kind of travel which is known as Ed Ventures. It is found as the collection of travel,
technology, adventures, balanced education and work as well. In the current scenario, most
of people are preferring to gain the new and latest experience along with enjoying the open
spaces and reconnecting through the nature and tourism is the best option for those people.
Due to the COVID-19 pandemic, all of people are working from home and their home
become their office. In order to maintaining again a healthy work life balance, most of
people are travelling work free which help them in reconnecting with the nature along with
the family and friends because it has been found that several people claimed that they work
more than their general working hours during the pandemic and now they want to enjoy the
tour without the burden of office work. In addition to the reconnecting with the friends and
family, the travellers are also showing more interest in gaining the travelling experience
through which they meet with the new people and know about their life culture. Aside from
reconnecting with family and friends, many are generally interested in reconnecting and
are looking for a travel experience that makes it easier to meet new people, such as: B.
Group trip. Currently, 17% of consumers worldwide rank the opportunity to meet new
people among the top three considerations when booking a vacation. It will increase to
27% for Chinese millennials and 22% for US millennials. The data suggest that it is
important for travel agencies to consider the role of human reconnection as part of their
journey. To improve our experience and emphasize all the benefits of travel, not just the
"escape" we took for granted. According to an American Express report, 44% of
Americans want to reunite with friends and family, leading the trend of 4,444 compared to
36% worldwide. Meanwhile, 73% of British want to travel to relax and unwind, followed
by Canadians (72%). In addition, 40% of Japanese say that travel is good for mental health,
accounting for 28% of the world total. 52% of Australians want to experience something

new while traveling, but British (50%) and Americans (48%) are close to Australians.
5: Given the economic value of the tourism industry being $1,700,000,000,000
(pre-Covid) (UNWTO 2019), there is intense competition between organisations
for financial gain. However, given the dynamic nature of the tourism industry
environment, events occur regularly that require a response from these
organisations. These responses impact on profit, reputation and image of the
organisation or destination.
Identify one event that has happened in the last five and analyse the response of
a tourism organisation to this event. (500 words).
Tourism is influenced by a number of variables and forces that affect how the
environment is formed. Today's tourism industry, today's natural disasters, and
unexpected events are one of the ideal examples of search-related factors and
have some significant impact on society and people, thus making a big
difference in the flow of tourists. May affect (Stylos, Zwiegelaar and Buhalis,
2021). There are several possible reasons why natural disasters and
unforeseen events can affect tourist destination options. However, to verify the
scope and nature of the events that tourism is most lacking. In addition, there
are different types of events that have different impacts on tourists. Optimistic
impacts are presumed under certain conditions, as the impacts are mostly
negative and reduce the arrival of tourists after the occurrence of a disaster or
unexpected event. Managers of multiple destination locations that make
important decisions in terms of recovery, recovery and promotion that can
benefit from an effective and efficient understanding of the relationship
between disaster occurrences and tourism. Tourism is basically very
vulnerable to various types of unforeseen events and disasters that can
prevent people from visiting the most affected areas. Potential travelers and
tourists may find it uncomfortable or morally considerate to travel to locations
affected by events related to other issues. Disaster Major League Baseball
imposes significant restrictions on the movement of tourism services and
significantly reduces the industry's coverage area in an effective and efficient
manner. In addition, the size and nature of unexpected events can cause this
critical infrastructure to fail or fail. Ports, airports, land transportation
infrastructure, electrical and telecommunications services are perfect
examples of how to do this effectively and efficiently (Yachin and Ioannides,
2020). For example, hotels, accommodations, and important tourist
destinations can be destroyed and you will not be able to visit these places.

For example, the recent earthquake in Kathmandu, Nepal almost destroyed
some UNESCO World Heritage Sites, and rocks could fall and move efficiently,
so there were few more dangerous trekking sites.

References:
Bouchon, F. and Rauscher, M., 2019. Cities and tourism, a love and hate story; towards a
conceptual framework for urban overtourism management. International Journal of Tourism
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Cristofaro, M., Leoni, L. and Baiocco, S., 2020. Promoting co-evolutionary adaptations for
sustainable tourism: The “alpine convention” case. Tourism Planning & Development, 17(3),
pp.275-294.
Goebel, K., Camargo‐Borges, C. and Eelderink, M., 2020. Exploring participatory action
research as a driver for sustainable tourism. International Journal of Tourism
Research, 22(4), pp.425-437.
Rasul, T., 2019. The trends, opportunities and challenges of halal tourism: a systematic
literature review. Tourism Recreation Research, 44(4), pp.434-450.
Stylos, N., Zwiegelaar, J. and Buhalis, D., 2021. Big data empowered agility for dynamic,
volatile, and time-sensitive service industries: the case of tourism sector. International
Journal of Contemporary Hospitality Management.
Yachin, J.M. and Ioannides, D., 2020. “Making do” in rural tourism: the resourcing
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Online
Olympic leads to the increase in tourism, 2022 [Online] Available Through
<https://www.procon.org/headlines/hosting-the-olympic-games-top-3-pros-and-cons/
#:~:text=The%20Olympics%20increase%20valuable%20tourism,Brazil%20for%20the
%202016%20Games%E2%80%A6>