Analyzing Marketing in Travel and Tourism: Mix & Total Product

This presentation provides an overview of marketing in the travel and tourism industry, focusing on the marketing mix and service sector mix. It highlights the importance of the four Ps of marketing—product, price, place, and promotion—and their application in the tourism sector. The presentation also discusses the service sector mix, emphasizing the roles of people, packaging, partnership, and programming in enhancing customer experience. Additionally, it touches on the concept of the total tourism product, using Thomas Cook as an example of a company that offers various services and packages to cater to diverse customer needs. The presentation concludes by referencing academic sources that provide further insights into tourism innovation, climate change adaptation, and the impact of ICT on tourism distribution channels. Desklib provides access to similar presentations and solved assignments for students.

MARKETING IN
TRAVEL AND
TOURISM

INTRODUCTION
The presesntation is going to explain about the
various marketing mix which is being focused by the
organization.
It is also about to explain the factors related with
service sector mix.

TASK 3
 The marketing functioning cannot be attained
without focusing on the marketing mix. In order to
placer the product in the market, the said firm needs
to focus on four factors of marketing mix.
 Product
 Price

Conti.
 Place
 Promotion

3.2
Importance of service sector mix
 The service sector mix are the compenents which
are adapted by the firm to communicate with the
customers. There are four elemnts are considered
which are expalined below.
 People
 Packaging
 Partnership
 Programming

Concpet of total tourism product
 Thomas cook has targeting society by offering
various offers such as broaden the air routes and offer
low cost carriers to its customers.
 They also started its traveller experience to its
customers with various flexible packages and low
cost air travel.
 Along with that, various holiday budget had begun
by Thomas cook with debit payments for travellers
and they also offer other services like 24 hour hotel
services to satisfy its customers and offer affordable
price as compared to its competitors

REFERENCES
Paget, E., Dimanche, F. and Mounet, J.P., 2010. A tourism innovation case: An actor-network
approach. Annals of Tourism Research. 37(3), pp.828-847.
Klint, L.M., and et.al., 2012. Climate change adaptation in the Pacific Island tourism sector:
analysing the policy environment in Vanuatu. Current Issues in Tourism. 15(3), pp.247-274.
Scott, D. and Becken, S., 2010. Adapting to climate change and climate policy: Progress,
problems and potentials. Journal of Sustainable Tourism. 18(3), pp.283-295.
Berne, C., Garcia-Gonzalez, M. and Mugica, J., 2012. How ICT shifts the power balance of
tourism distribution channels. Tourism Management. 33(1), pp.205-214.