HND Report: Analyzing Factors Affecting Tourist Destination Appeal

This report investigates and analyzes the economic and political characteristics of London and Paris as tourist destinations, highlighting how these factors impact their growth and success. It evaluates the cultural, economic, physical, political, and social characteristics of the UK destination (London) and how these factors affect its appeal to tourists. The report identifies that the UK government's emphasis on improving transportation and the Travel & Tourism sector's contribution to the GDP are positive indicators. In contrast, while the French government also promotes tourism, safety arrangements are lacking. The report concludes that cultural attractions, a supportive economic condition, top-level hotels, effective transportation, and the lifestyle of London influence people to visit, making it a more appealing destination.

Tourist Destination
Task -3

A. Investigating and analyzing the economic and political characteristics
of both destinations
Economic and political characteristics are the mos effectual factors which have
great impact on the growth and success of destination place. Thus, it is the
responsibility of the government and respective city to frame suitable strategic
framework by taking into account the economic and political conditions of the
country or cities.
Economic and political characteristics of London
Political aspects:
 London city of UK is owned and regulated by the Government of England.
 In this, with the aim to promote more tourism government places more
emphasis on improving the transportation aspects.
 It enables government to enhance more tourism within the economy.

CONTD...
Economic aspects:
 From the statistical chart of London it has been identified that Travel &
Tourism sector has made remarkable contribution in the growth and
development of economy.
 Increasing number of visitors is the positive indicator for London and
thereby makes direct contribution in the GDP of UK.
Economic and political characteristics of Paris
Political aspects:
 France government also makes emphasis on the promotion of tourists
development.
 Nevertheless, government fails to make high level of safety arrangements
which affects the growth of tourism in the negative direction.

CONTD...
Economic aspects:
 Paris also makes contribution in the GDP of France by attracting
more tourism.
 Nevertheless, in comparison to the London city of UK, Paris
made less contribution in the economic development in the
recent years.

B. Critical evaluation of the cultural, economic, physical, political and
social characteristics of UK destination affects its appeal to tourists
Characteristics of all the external factors assist in appealing to the tourists
in relation to the London as a destination place more effectively and
efficiently. In this, several factors which appeal directly to the tourists are
as follows:
 Cultural: Churches and historical monuments of London attracts more
people to visit London and see amazing creativity.
 Economic: Supportive or balanced economic condition of London
encourages people to make experience of London as a destination place
at more affordable prices.
 Physical: Availability of the top level hotels who offer high quality food
and accommodation facility to tourists. This aspect affects the tourism
decision making of visitors.

CONTD...
 Political: UK government is also makes focus on offering
the better transportation facility to tourists. Hence, by
offering the effective transportation London can attract
more tourism.
 Social: Lifestyle of the people or youngsters of London also
influence people to visit London and thereby makes
experience of it.

REFERENCES
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Hultman, M., Skarmeas, D. and Robson, M., 2016. The Effects
of Destination Personality on Tourist Satisfaction,
Identification, and Behaviour. In Marketing Challenges in a
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Publishing. pp. 285-286
Pike, S., 2016. Destination Marketing: Essentials. Routledge.