Comprehensive Analysis of the Travel and Tourism Sector Dynamics

This report provides a comprehensive analysis of the travel and tourism sector, beginning with a discussion of key historical developments, including the influence of ancient civilizations like Egypt and Greece, the impact of religious pilgrimages, and the evolution of leisure travel. It explores the structure of the sector, highlighting the roles of public and private entities, regulatory bodies, and trade organizations. The report also examines the function of government, government-sponsored bodies, and international agencies in shaping the travel and tourism landscape, as well as the influence of local and national economic policies and political changes. Furthermore, it delves into the factors affecting tourism demand and how supply has adapted to meet these demands. The report emphasizes the importance of understanding these dynamics for stakeholders in the travel and tourism industry. Desklib offers more solved assignments and resources for students.

Travel and tourism sector
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Table of Contents
Introduction................................................................................................................................3
LO1............................................................................................................................................3
1.1) Discuss key historical development in the travel and tourism industry..........................3
1.2) Discuss the structure of the travel and tourism sector........................................................4
LO2............................................................................................................................................6
2.1) analyze the function of government, government-sponsored bodies and international
agencies in the travel and tourism..............................................................................................6
2.2) explain how local and national economic policy influences the success of the travel and
tourism sector.............................................................................................................................7
2.3) discuss the implications of political change on the travel and tourism sector in different
countries.....................................................................................................................................8
LO3............................................................................................................................................8
3.1) explain factors affecting tourism demand...........................................................................8
3.2) explain how supply has changed to meet the effects of demand........................................9
Conclusion...............................................................................................................................11
References................................................................................................................................13
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Introduction
Travel and tourism is getting very popular nowadays as the demand for the travel and tourism
industries has such great demand in all around the world. People across the whole world have
great enthusiasm in travel and tourism. Therefore, a new level of success has been reached by
the travel and tourism industry as for the people’s high demand. Although, it can be very
effective and helpful in the development of the economic condition of a country. As the travel
and tourism industry has made a revolution in their business, in this assignment the history
and structure of the travel and tourism industry, the overall influence of the local & national
governments and international agencies on the travel and tourism sector will be discussed
which will be helpful in understanding and having the clear idea of travel and tourism
industry. Although, the effects of the supply and demand on the travel and tourism sector and
the overall impacts of travel and tourism will also be provided in this assignment for creating
more attraction of the readers.
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LO1
Discuss key historical development in the travel and tourism industry.
People from all around the world are showing their interest in travel and tourism very much.
Therefore, travel and tourism industries are getting a golden chance in making a huge amount
of money through concurring the thirst of tourism of the people (Smith, 2015). Hence, a huge
changed can be found in travel and tourism industries as the people have great enthusiasm in
travel and tourism industry.
According to the history of travel and tourism, it can be found that once upon a time people
of Egypt who had showed their courage and started travelling in various places in the whole
world for their various business purpose (Boniface et al., 2016). Although it can be
considered that the journey of Egypt of that time, had influenced a large number of people in
making their interest in travelling to unknown places. Although, in 1500 BC, leisure, pleasure
and religion had great contribution in influencing the travel and tourism industries very much.
Hence, as peer the history of travel and tourism industry, it has been found that transporting
various types of goods from one corner to another corner of the globe was the chief motive of
travelling. In the 5th BC, the people of Greek had added a new type of concept n the religion
which helped them hugely in developing the travel and tourism industry. People were
showing their interest in exploring the different types of cultures and the exhibitions of
different countries. People started following different culture and they started to connect with
various people of various countries. Hence, they also shared their cultural knowledge. That
time, Pilgrimages and temples were considered as the main attractive places for travelling.
A true revolution was occurred while the guide books were introduced in the market and at
the same time guided tour was very effective in making revolution in travel and tourism
industry. Troy and Sparta had also given their great contribution in creating a huge change in
the period of 4th BC. After a short time, providing information about all charges to the whole
travel. Therefore, people of Europe were started to show their interest in spending holidays
across the whole world, which could be very effective in developing the travel and tourism
industries. Pleasure, leisure for more relaxing environment and stress free environment were
the main attraction of them who were willing to spend their holidays across the whole world.
Rich people who had great enthusiasm in starting holiday journeys to relax where middle
class people did not have the permission to enter. Hence, the same enthusiasm towards travel
and tourism was present in the mind of middle class people. Although, this practice was
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enough helpful in making revolution in the industry of travel and tourism. Another turning
point was observed while the people were showing their interest in seeing blessed places such
as Hauj. Furthermore, another vital change was observed while people were making their
interest in having education in various parts of the whole world. Travelling from one corner
to another corner of the whole world for the education purpose became very popular and had
made such contribution in developing the travel and tourism industries.
Keeping this development process on, several countries such as USA, UK, China, France,
Thailand etc have developed themselves and made many attractive places for attracting the
attraction of the visitors that can be very effective in developing the travel and tourism
industries.
Poster Presentation
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Key historical development in the travel and tourism industry
The journey of Egypt of that time, had influenced a
large number of people in making their interest in
travelling to unknown places. Although, in 1500 BC,
leisure, pleasure and religion had great contribution
in influencing the travel and tourism industries very
much.
In the 5th BC, the people of Greek had added a new
type of concept n the religion that helped them
hugely in developing the travel and tourism industry.
People were showing their interest in exploring the
different types of cultures and the exhibitions of
different countries.
Pleasure, leisure for more relaxing environment and
stress free environment were the main attraction of
them who were willing to spend their holidays across
the whole world. Rich people who had great
enthusiasm in starting holiday journeys to relax
where middle class people did not have the
permission to enter.
in making revolution in travel and tourism industry. Troy and Sparta had also given their great contribution in creating a huge change in the period of 4th BC.
their holidays across the whole world. Rich people who had great enthusiasm in starting holiday journeys to relax where middle class people did not have the permission to enter. Hence,
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1.2) Discuss the structure of the travel and tourism sector.
Public sector tourism companies, private tourism sector companies, regularity and trade
bodies are considered as the composer of the main and effective structure of the travel and
tourism in the whole world. Generating more customer attraction or generating more
customer visit is such important in travel and tourism industries. Keeping this on mind,
different attracting offers are offered by them to the visitors across the whole world. As a
result, people those who has willingness in travelling, unsurprisingly get huge attraction to
the offers which is very important in travel and tourism industries. In most of the countries,
travel and tourism is controlled through the private sectors. The government does not take
part in controlling the travel and tourism. Travel and tourism industries mainly focus on
generating profit through making more attraction in tourism destination.
Although, food and beverage, providing better customer satisfaction and reliability to the
visitors in the hotels are considered as very important and effective in travel and tourism
industries. Therefore, choosing the targeted audience is very essential in travel and tourism
industries, which is done by private sectors. Hence, private companies also focus on
enhancing the culture and heritage of the tourist spot instead of making profit only. Although,
government also helps the public sector companies by funding them for involving in travel
and tourism. This kind of encouragement from the government is such needed in increasing
the business of travel and tourism industry. Although, making the structure of the travel and
tourism is considered as very important. Therefore, most of the countries who are directly
linked with travel and tourism industries, are taking some necessary steps for making the
structure of the travel and tourism stronger. Following steps are,
 Contact with travel and trade in each market
 Hosting familiarization workshop and trips event
 Missions over sales in travel and tourism industries
All these steps are considered as the key structure to the sectors of travel and tourism across
the whole world. National tourism, board, regional board and ministry of tourism are made
by the most of the countries which are directly linked with travel and tourism industry for
enhancing the economic condition of the country (Gretzel et al., 2015). This can make such
huge difference in developing and enhancing the travel and tourism industry.
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All of these are made for providing the all information regarding the trip and tourism for
making a pleasure experience of the visitors. Although, making co-ordination, planning,
legislation, promotion, marketing, simulation and regulation are considered as very important
factors that are done by the private sectors who really have great contribution in travel and
tourism. Trade pass regarding travel, insurance, guides for travelling, financial services,
private supports, training including education are all included in private support companies in
the supply chain to travel and tourism. Although, hotels, villas or guest houses are supporting
accommodation plans of travel and tourism. Several important services such as visa with
passport services are provided by the private sectors for ensuring more satisfaction to their
visitors in travel and tourism.
Leaflet
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Discuss the structure of the travel and tourism sector.
Generating more customer attraction or
generating more customer visit is such
important in travel and tourism industries.
Keeping this on mind, different attracting
offers are offered by them to the visitors
across the whole world. As a result, people
those who has willingness in travelling,
unsurprisingly get huge attraction to the offers
which is very important in travel and tourism
industries. In most of the countries, travel and
tourism is controlled through the private
sectors. The government does not take part in
controlling the travel and tourism. Travel and
tourism industries mainly focus on generating
profit through making more attraction in
tourism destination.
Although, food and beverage, providing better customer
satisfaction and reliability to the visitors in the hotels are
considered as very important and effective in travel and
tourism industries. Therefore, choosing the targeted audience is
very essential in travel and tourism industries, which is done by
private sectors. Hence, private companies also focus on
enhancing the culture and heritage of the tourist spot instead of
making profit only. Although, government also helps the public
sector companies by funding them for involving in travel and
tourism. This kind of encouragement from the government is
such needed in increasing the business of travel and tourism
industry. Although, making the structure of the travel and
tourism is considered as very important. Therefore, most of the
countries who are directly linked with travel and tourism
industries, are taking some necessary steps for making the
structure of the travel and tourism stronger. Following steps
are,
Contact with travel and trade in each market
Hosting familiarization workshop and trips event
Missions over sales in travel and tourism industries
board, regional board and ministry of tourism are made by the most of the countries which are directly linked with travel and tourism industry for enhancing the economic condition of the
itors. Although, making co-ordination, planning, legislation, promotion, marketing, simulation and regulation are considered as very important factors that are done by the private sectors w
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LO2
2.1) analyze the function of government, government-sponsored bodies and
international agencies in the travel and tourism.
The market researchers of the whole world has analyzed that the functions of government,
government bodies and international agencies have the ability of creating a huge impact on
travel and tourism industry (Lehman et al., 2017). There are several functions of the
government that are followed below,
 It is possible to promote the destination for national and as well as international visits.
It will be very helpful in increasing the benefits for the industry of travel and tourism.
 Although, interstate transportation in the country is controlled by the government for
ensuring travel and tourism industry. Hence, it is possible to make the policies and
rules for simplifying the transportation in the country.
 Different attracting facilities and various services can be offered in public interests
and government can take part effectively in this process.
 Although, proper changes in rules and strategies can be considered as very important
in travel and tourism industry for establishing the link with other countries which are
directly linked with travel and tourism industry.
Functions of the government-sponsored bodies have great impact on travel and tourism
industry that are detailed below,
 For enhancing the services of the travel and tourism sectors, the government can help
a lot through funding them.
 Travel distribution’s management for linking all the destinations.
 Although, the government sponsored bodies can provide security to the visitors in the
country.
 For making proper use of travel and tours, the regional toruism is offered at the
economic values.
On the other hand, international agencies are considered as very important in travel and
tourism industry as it can have huge impact on this industry (Vanhove, 2017). The
impacts of international agencies in travel and tourism is detailed below,\
 Providing the better values is done by the international agencies during the
services in their countries those who are economically strong.
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 Ensuring the safety and security of the visitors during in other countries is
maintained by the international agencies.
 Service patterns standardization to tourists for the better growth of the industry of
travel and tourism is controlled by the international agencies.
 International agencies normalize the procedures and rules for making the visit in
other countries of the whole world.
 The procedure with global market is generalized by the international agencies for
enhancing the implication of travel and tourism in the local country.
Therefore, the international agencies has a deep impact on travel and tourism.
2.2) explain how local and national economic policy influences the success of the travel
and tourism sector.
Local and national economic policy such have great contribution in influencing the success of
the travel and tourism (Vanhove, 2017). Although, functions of the government, international
agencies and government-sponsored bodies such have great impact on enhancing the business
in travel and tourism across the whole world. Although, the changes in infrastructure and
repairing process and heritage maintenance depend on those factors indirectly as the factors
can make such huge revolution in travel and tourism industry.
Hence, the financial conditions are measured by the government. Using social media
platforms for generating a huge a number of visitor has become popular in every industry and
in travel and tourism industry as well. Keeping this on mind, every country which are directly
connected with travel and tourism industry are focusing to promote their business in different
social media platforms. Using websites and travelling app has become a new fashion to the
young generation (Giaoutzi, 2017). Therefore, many of them, are providing travel and tourism
app for giving virtual experience of the tour to the visitors. Although national functions are
also involving themselves in enhancing the travel and tourism industry that can help a lot in
developing the economy of the country.
International agencies are responsible for providing many facilities and benefits in travel and
tourism industry to attract more numbers of visitors to them. The engagement of local bodies
is considered as the important factor on which the investment process needs to depend.
Although, government sponsored bodies help the visitors in any ways by providing them all
accommodation and facilities properly for making a revolution in travel and tourism.
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2.3) discuss the implications of political change on the travel and tourism sector in
different countries.
According to market researchers, change
in politics in various countries may such
have the ability of creating huge impact on
travel and tourism industries (Sharpley and
Telfer, 2015). It can be considered that
uncertainty in tourism industries has been
introduced through the Brexit, which
influences the political changes. Therefore,
travel cost and other costs may vary with
the political changes.
Increase in the travelling cost of the
United Kingdom to EU is can be
considered as the example of this. The
labor skill can be reduced to hire
simultaneously from UK workers pool. In
the travel and tourism industries, laws can
impact very much emplacement and
recruitment process (Mowforth and Munt,
2015). The cause of deterioration of the
travel and tourism is funding and
increasing the cost or the regional, local
and national factors of the different
countries. Although, tourist will face the
additional cost problem while travelling to
UK as per the political changes. Therefore,
the negative effect of Brexit can also be
observed in travel and tourism industries.
Hence, people across the whole world may
face some problem regarding poetical
changes, which is not helpful in
developing travel and tourism industries.
The market researchers have analyzed that
political changes can create huge impact
on success of travel and tourism industries.
LO3
3.1) explain factors affecting tourism demand.
People across the whole world are showing their interest in spending a huge amount of
money in travel and tourism (Horner and Swarbrooke, 2016). This great enthusiasm is very
important and helpful for developing and enhancing the travel and tourism industries. The
demand of tourism is booming up day by day and although, travel and tourism industries are
gathering a huge amount of profit. Although, this high demand also may be considered as one
of the major reason that are affecting the travel and tourism industries.
Pollution, overcrowding and seasonal employment are the problems that are faced by travel
and tourism industries due to this high population and high demand in the market. On the
other hand, another great problem is carbon foot orint problem which is considered as a
worldwide problem (Diabat and Al-Salem, 2015). This can be considered as one of the vital
factors that is affecting travel and tourism industries. Hotels and restaurants that are included
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in the travel and tourism that are also the cause of carbon foot print problem. People are
getting more conscious about their health. Therefore, carbon foot print problem has become a
great problem in travel and tourism. Lower quality service and poor customer satisfaction in
the hotel may also cause of the decreasing tourism demand. Different hotels of different
countries are focusing on providing more customer satisfaction and reliability to their
customer as many industries were washed away from the market due to lack of customer
satisfaction and reliability.
3.2) explain how supply has changed to meet the effects of demand.
According to the market researchers of the whole world, product’s price and the demand of
supply are co-related with each other. Although, there are several factors in the supply chain
of travel and tourism such as attraction, producers, support services of public sector,
accommodation and services that are provided by the private sectors that can have the ability
of creating such impact on the way of success of travel and tourism (Giaoutzi, 2017). As the
demand is rising day by day, although it has become necessary to ensure the supply is more
effective. It can be very effective in attracting and providing them best class services. Hence,
the supply chain of the travel and tourism industry also depends on some extrinsic and
intrinsic type of factors for ensuring the customer satisfaction and reliability. Although, travel
and tourism industries can be affected by extrinsic and intrinsic factors such as admission,
fragility, seasonality, accessibility and popularity (Sharpley and Telfer, 2015). Moreover,
different tourism boards of different countries of the whole world are taking essential actions
for booming up the popularity. It has become very important to offer some extra facilities to
the customers for attracting the more visitors in the tourism destination. Although change in
supply chain is considered as very important to meet the effects of demand. Hence, each
countries that are directly linked with the travel and tourism industry, are trying to develop
their accommodation and facilities which can be very helpful in making a huge change in the
travel and tourism industry. Facilities such as accommodation, transport and all of the other
facilities regarding travel and tourism industry has enhanced due to growth in travel and
tourism industry across the whole world for ensuring the steady enlargement of travel and
tourism industry. Therefore, it can be considered that supply in travel and tourism has
changed for meeting the effects of demand.
4.1 Evaluate the main positive and negative economic, environmental and social impacts
of tourism
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The TUI Group is renowned for providing the travellers with desired and attractive tour
packages of all time. However, the service that the tour operator is providing has a number of
positive as well as negative impacts upon the environmental, economic and social factors of
the country. Such impacts of the tourism industry upon the two most renowned tourist
destinations namely, Egypt and Thailand are explained below:
Egypt
Egypt is one of the most spectacular destinations and is known for its ancient and gigantic
pyramids. The place contains a rich and diverse history, thus making it an attractive tourist
destination. A number of people are interested in witnessing the Pyramids, which is also one
of the Seven Wonders of the World. Therefore, TUI Group organizes a number of tours to
Egypt for such travellers. The increasing rate of tourism in the country has had a great impact
on the economy of the country (Mahrous and Hassan, 2017). With the growing number of
tourists visiting the place every year, the revenue generation if the country is increasing. In
addition, a number of other sectors are also highly benefitting from it, such as, the hospitality
sector. The government of the country is taking initiatives of maintaining and developing the
monuments and architecture of the country in order to maintain the tourism of the country.
The transportation and other such facilities are also improved owing to the development of
tourism, thus benefiting the society. However, due to the increase in the number of tourists
the environment of the country is being affected to a great extent. For instance, the pollution
level of the country has increased over the past few years as more number of tourists has
resulted in more vehicles, thus creating excess air pollution.
Thailand
One of the most famous destinations of the Southeast Asia, Thailand also contains a number
of tourist attractions. It is mostly known for its beautiful islands, culture, temples, beaches
and delectable food. Tourism is considered one of the leading sectors of the country for
which the economy of the country is immensely being benefitted. As per reports, the foreign
income of the country has increased hugely over the past few years (Tan et al., 2015). The
society of the country has also gained a lot of benefits for the reason that the tourism industry
has helped in providing employment to a lot of individuals of the country, thus reducing the
level of poverty in the country. However, the culture of the country is greatly affected due to
the mix of cultural thoughts taking lace due to the arrival of tourists. In addition, the level of
pollution has also increased owing to overcrowding during the peak time.
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4.2 Explain strategies that can be used to minimise the negative impacts while
maximising the positive impacts
In order to maintain the growth and development of the tourism industry, the TUI Group and
the government of the various countries can take up al number of strategies. The different
strategies that can be used in order to increase the positive impacts and reduce the negative
impacts of tourism are as follows:
 TUI Group can incorporate different cultural activities and events throughout the
journey with the intention that the local culture of the host destination is not affected.
This will further help the tour operator to maintain and promote the culture of the
country, thus keeping its alive.
 The tour operator can further take initiatives in maintaining sustainable tourism by
organising tours in the off-seasons. By offering different discounts and offers during
the off-season, the company will be able to influence more number of tourist to travel
to different international countries like Egypt and Thailand. This will help in
maintaining a balance in number of travellers visiting different destinations, thus
maintaining the pollution level of the country.
 Furthermore, the tour operator as well as the government of the different countries
must ensure that the resources of the host country must not be over exploited in order
to develop the tourism industry.
 The TUI Group must regularly keep a check upon the economic and political issues of
the host countries that is visits and accordingly plan their tour to places which are
politically and economically sound.
The tour operator, TUI Group has by now began to work in the direction of increasing the
positive impact of tourism by endorsing sustainable tourism along with endowing nearly €10
million for reducing the negative aspects in various countries (Campos-Soria et al., 2015).
Conclusion
In the above report, the historic background and development of the tourism industry has
been highlighted. It has been witnessed that the tourism industry has mainly started growing
after the 1960s with the growth and development in technology. In addition, the project has
discussed the effects of demand and supply upon the tourism industry. Furthermore, the
report has shed lights upon the impact of the governmental, non-governmental and
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international agencies upon the tourism sector. Finally, the project has highlighted the
positive and negative impacts the tourism industry upon the social, economic and
environmental factors of the different countries. A number of factors have been highlighted
above along with different strategies that the tour operating companies like TUI Group can
adopt in order to reduce the negative factors and increase the positive impacts of the tourism
industry.
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References
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tourism.
Campos-Soria, J.A., Inchausti-Sintes, F. and Eugenio-Martin, J.L., 2015. Understanding
tourists' economizing strategies during the global economic crisis. Tourism Management, 48,
pp.164-173.
Diabat, A. and Al-Salem, M., 2015. An integrated supply chain problem with environmental
considerations. International Journal of Production Economics, 164, pp.330-338.
Giaoutzi, M., 2017. Tourism and regional development: New pathways. Routledge.
Giaoutzi, M., 2017. Tourism and regional development: New
pathways. Routledge.
Gretzel, U., Sigala, M., Xiang, Z. and Koo, C., 2015. Smart tourism: foundations and
developments. Electronic Markets, 25(3), pp.179-188.
Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.
Lehman, K., Wickham, M. and Reiser, D., 2017. Modelling the Government/Cultural
Tourism Marketing Interface. Tourism Planning & Development, 14(4), pp.467-482.
Mahrous, A.A. and Hassan, S.S., 2017. Achieving superior customer experience: An
investigation of multichannel choices in the travel and tourism industry of an emerging
market. Journal of Travel Research, 56(8), pp.1049-1064.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and new
tourism in the third world. Routledge.
Sharpley, R. and Telfer, D.J., 2015. Tourism and development in the developing world. Routledge.
Sharpley, R. and Telfer, D.J., 2015. Tourism and development in the developing world.
Routledge.
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Smith, M.K., 2015. Issues in cultural tourism studies. Routledge.
Tan, K.G., Kai, E.T.B. and Seng, V.K.W., 2015. Drivers of Growth in the Travel and
Tourism Industry in Thailand and Singapore: A Geweke Causality Analysis.
Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and Practice. Routledge.
Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and Practice.
Routledge.
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