Analyzing Contemporary Issues and Trends in Travel and Tourism Sector

This report, focusing on the UK travel and tourism sector, examines contemporary issues and trends impacting the industry. It analyzes the influence of new information and communication technologies (ICT) and the threat of terrorism on businesses like Comfort Travel Agency. The report employs a descriptive research design, utilizing primary data collected through surveys of travel agency managers. The findings highlight the positive impacts of ICT on communication and production levels, as well as the significance of online booking and recognition technology. The study concludes that while ICT offers benefits, terrorism poses a significant challenge, and the report suggests strategies for businesses to adapt to these evolving dynamics and capitalize on current trends like online booking and recognition technology to improve their performance and overall success. The report also includes a comprehensive literature review and data analysis to support its conclusions.

Contemporary Issues in Travel and
Tourism

Table of content
 INTRODUCTION
 1.1 Analysing the issues currently driving change in the travel and tourism
sector
 1.2 Analyse different issues using appropriate methods and resources
 2.1 Evaluate current trends influencing change in the travel and tourism
sector
 2.2 Analyse a current trend using appropriate methods and resources
 CONCLUSION

INTRODUCTION
 Travel and Tourism occupies biggest market share in the growth of economy of UK, but on the same way,
it also faces some issues that affect the growth of a business.
 Therefore, the presentation main aim is to help learners to gain greater understanding of some current
issues and trends such as communication technologies and threat of terrorism.
 The firm for the report is Comfort Travel Agency which is situated in UK and through primary data,
report will describe the current issues and also evaluate the current trends that influence changes in travel
and tourism sector.

1.1 Analyzing the issues currently driving change in the travel
and tourism sector
Comfort Travel Agency faces some issues that affect the overall performance of
a business and these two issues are as mentioned below:
 New information and communication technology:
 it is consider one of the most highly affected issue that also affect the
travel agency, such that most of the tour operator are influence by the
new technology and though it helps travel and tourism industry to reach
more people.
 Even the travel agency now face that some of the customers will do their
research online first and then come to an agent for booking, as a result, the
prices of the packages is high and as a result, it creates bad impact upon
the customers.

Continued...
Threat of terrorism:
 It is another major issue that affect the travel and tourism sector such that
the fear of attack directly creates negative impact upon the industry and
as a result tourist are not visited the place because of security concern.
 Even it is also cleared that the threat of terrorism creates an adverse effect
on number of tourist travelling to affected cities as well and lower down
the profit and sales of a firm as well.

1.2 Analyse different issues using appropriate methods and
resources
Research Design:
 It is the set of methods and process which is used to collect and identify
the measures of a variables that helps to specify the problem.
 Therefore, it is the framework that is actually created to reach a solution
and for that reason, the chosen research design is descriptive study because
it helps to achieve the aims of the report and identify the impact of issues
of ICT as well.
Data Collection:
 it is the method that helps to collect and gather the information from
different sources in order to find the answers and evaluate the outcomes.
 There are two types of data collection methods such as Primary data
collection methods and secondary data

Continued....
Data Analysis:
 It is the simple process that is used for inspecting, cleansing and
transforming the data that helps to support the decision making and
evaluate the outcomes as well.
 Therefore, for this, thematic data analysis is used to attain the aim of the
report.
Sampling:
 It is the process in which a predetermined number of observation is taken
out of large population and for that a simple random sampling method is
used in which 10 managers of 5 different travel agency are taken.

Continued...
Using primary data and taking survey from different tour operator help to
analyse the impact of issues and these are as mentioned below:
Theme 1: Managers of Thomas Cook
1 Are you satisfied with ICT that is used by the
firm?
Frequency
Highly satisfied 10
Satisfied 5
Dissatisfied 3
Highly dissatisfied 2
Highly satisfied
Satisfied
Dissatisfied
Highly dissatisfied
0
1
2
3
4
5
6
7
8
9
10
10
5
3
2
Column B

Theme 2: Managers of TUI
2 Is ICT help to deliver the messages
instantly to the customers?
Frequency
Agreed 10
Disagreed 8
12
8
Agreed
Disagreed

Theme 3: Managers of Best at Travel
3 According to you what are the
advantages of using ICT at workplace?
Frequency
Increases production level 6
Improves communication 10
Saves time 3
Improve the data storage 1
6
10
3
1
Increases production
level
Improves
communication
Saves time
Improve the data
storage

Theme 4: Managers of Top Travel Ltd
4 Which one of the following is consider a
drawback for travel agency?
Frequency
Security breaches 15
Job elimination 3
Expenses 2
15
3
2
Security breaches
Job elimination
Expenses

2.1 Evaluate current trends influencing change in the
travel and tourism sector
 There are some major changes in the travel and tourism sector such that:
Online booking:
 It is the major current trend that affect the out bound tourism such that
last minute booking is increases and most of the tourist prefer to go
through online booking that helps to increases the sales of tour operators.
Recognition technology:
 The high technology recognition such that fingerprints, facial recognition
and other biometric identification methods affect the industry most such
that it also allow the business stuff to provide their clients with some
personalized services.

2.2 Analyse a current trend using appropriate methods and
resources
 As per the above major or current trends that is discussed, it has been
analysed that ICT plays an effective role in travel and tourism industry
such that it help to improve the communication and even by using
artificial intelligence at workplace will also help a business to leads
towards a success.
 Even it has been analysed that using online booking which is another
current trend will also help in the growth of adventure tourism as well as
gastro- tourism.
 Such that a last minute booking helps to generate the sales for a business
and it also helps In developing niche tourism.
 Using recognition technology support in sustainability of a tourism will
also help in the promoting the environment even it also help in promoting
the culinary tourism as well in which it helps in boosting the image of
Comfort travel agency.

CONCLUSION
 By summing up above presentation, it has been conclude that communication
technology and threat in terrorism are two major issues which travel and tourism
sector faces.
 Through, the presentation and using primary data it has been concluded that ICT
benefits by increasing the production level and helps to improve the
communication

REFERENCE
Books and Journals
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI Tourism Texts. Cabi.
Kim, S. S., Prideaux, B. and Timways to respond changes. 2018othy, D., 2016. Factors affecting bilateral Chinese and
Japanese travel. Annals of Tourism Research. 61. pp.80-95.
Wachowiak, H. ed., 2016. Tourism and borders: contemporary issues, policies and international research. Routledge.
Smith, M. K., 2015. Issues in cultural tourism studies. Routledge.
Wu, C.H. And et.al., 2016. An online niche-market tour identification system for the travel and tourism industry. Internet
research.26(1). pp.167-185.
Tussyadiah, I.P. and Pesonen, J., 2016. Impacts of peer-to-peer accommodation use on travel patterns. Journal of Travel
Research. 55(8). pp.1022-1040.

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