Business Communication: Addressing Vaccination Hesitancy Issues

This report examines the communication challenges hindering vaccination uptake, focusing on organizational communication theories and government strategies to overcome these barriers. It analyzes general communication theories like Berlo's SMCR model, Aristotle's model, and the Shannon-Weaver model, highlighting their relevance to effective communication. The report identifies physical, emotional, and attitudinal barriers preventing people from getting vaccinated. It further discusses government strategies, such as using clear language and attractive advertisements, to motivate people to get vaccinated. The report recommends focusing on clear communication and addressing public concerns to increase vaccination rates. Desklib provides students access to similar solved assignments and study resources.

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Table of Contents
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................4
Abstract............................................................................................................................................4
INTRODUCTION...........................................................................................................................5
Analysis and discussions..................................................................................................................5
General theories of organisational communication................................................................5
Barriers in communication which is preventing people to do vaccination............................6
Government strategies to overcome barriers..........................................................................7
Recommendations............................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals.................................................................................................................9

TASK 1
Covered in Leaflet

TASK 2
Abstract
This report will cover about the communication challenges and the problems which are faced by
the general public in taking the vaccination. Further, this report will also cover some of the
organisational communication theories which are implemented by many organisations so that
employees can communicate with the other person. There are different strategies also which are
used by the government in order to overcome these barriers which will also be explained in this
report. The poster will cover the challenges which are faced by the people which is because of
the vaccination due to the problem of COVID-19 pandemic.

INTRODUCTION
Communication is the main issue which is faced by people and the communication must be
effective so that other person can understand the purpose of the words being spoken. The main
purpose of communication is to make the other person understand what is being spoken. Thus,
for the vaccination also it is important to communicate the use and why the vaccination will be
important to people (Mishra and Agarwal, 2018). People are not coming out to do the
vaccination and there are one or the other thoughts which is stopping them to do the vaccination.
Government is trying to make efforts so that people can understand the actual purpose of doing
the vaccination. For that they have to conduct the effective advertisements so that people can
understand the use and importance of vaccination and they develop the motivation to do the
vaccination. This report will cover theories of organisational communication, barriers in
communication in getting the vaccine and strategies used by government to overcome such
challenges.
Analysis and discussions
General theories of organisational communication
There are many theories of communication which is used by the companies to make the
interpersonal effective and more accurate. Some of the organisational theories have been
explained below-
 Berlo theory of communication- According to this model of communication which is
just the expansion of Shannon and Weavers model. This model describes the creation of
sender- message- channel-receiver which is known as the SMCR model which has
divided this model into the most effective way (Lude and Prügl, 2018). According to
Berlo, the sender and receiver must be equal as this is the only way which can promote
the effectiveness in the communication. But for this it is important to develop the
communication skill which must be from the side of sender who is sending the message
so that the receiver can interpret the message correctly.
 Aristotle model of communication- The person who developed this model was the one
who actually designed the model for the first time (Shou, Prester and Li, 2018). In this
model, the speaker is most important person and also plays the key role in making the
communication to be more effective. The speaker is the one who is wholly responsible in

conveying the message which has to be in the most most expressive and understandable
manner so that the other person could be able to understand without any difficulty. He is
the one who is in complete charge and is also responsible in the way which is in relation
with selection of proper words.
 Shannon and weaver model- The main purpose of the model is that the main aim of
having the effective communication is that the effectiveness will increase in the
communication who is having effective information. Then the other process of
communication will involve the transmission which can and which will transfer the
words to the recipient(Jimenez and et. al., 2021). After which the last step which remains
is the final person with whom the communication has to reach.
Barriers in communication which is preventing people to do vaccination
People are not getting the vaccination doses because they don't want to take the dose which can
be of any reason. That reason can be due to the communication which they might not be getting
in the best form. Government are forcing them to take the doses of vaccination but they are not
getting the message in a correct way which is why people are not getting the vaccinations. Some
of the barriers have been explained below-
 Physical barriers- Physical barriers means the insecurity which the people are getting in
regard with booking the slots. They have assumed that it is difficult to make the booking
of the vaccination and they are getting confused that it will be time consuming also. They
have not even tried as to do the booking and because of which they are not making any
booking of the slots (Schneider, 2018). They have also assumed that if they will do the
booking then it will be difficult for them to go as the places are far away for doing the
vaccination.
 Emotional barriers- People are having the trust issues on the vaccines which they will
be using as the vaccines are not tested in a proper way according to them. They are not
feeling good to use the vaccines in their body as this can make the side effect in their
body which can be the reason of other diseases. If people will be going to the vaccination
centre, then they will be making contact with many other people. This is the reason why
people are emotionally and mentally scared of taking the dose.

 Attitudinal barrier- Many people have the attitude that they will not be having any
contact as they are taking all precautions which have been provide to them. They are
having the attitude and on the other side have the confidence also that they will not be
affected with the disease as they are not going out. This is the reason many people who
are having such type of mentality are avoiding to go to take the vaccination.
Government strategies to overcome barriers
Government is trying to build the motivation of the people as to why taking vaccines is important
(Gatti, Ulrich and Seele, 2019). People are not getting the words because they are not being
communicated in a proper way which is why they are not making and understanding the
importance of having the dose of vaccination. Some of the strategies of government have been
mentioned below which are used by them-
 Correct and clear language- It is very important from the side of government to use the
clear and correct language so that people can understand the motive behind the use of
vaccines. As people are unaware with the fact that why it is important to use and take the
vaccines and this is the reason why they are not taking the dose (Brink, Palmer and
Costigan, 2018). So for that the campaigns which will be used by the government must
be in a very clear language and this will make the people understand as to why they have
to take the vaccination.
 Attractive advertisements- It is very important from the side of government to use the
advertisements which are attractive and which can be understandable by the people in a
very easy way. This means that the individual has to get the right information with the
advertisements which the government will make and this pressurises them to make it in a
correct way.
 Use of simple words- This is important for the advertisements to use the simple language
which can be make them feel the importance of using the vaccination (Chittimalli and et.
al., 2020). The government of the country will be using the best advertisements so that
people can be motivated to take the vaccines.

Recommendations
The government is focusing on the things and the advertisements so that people can be motivated
to take the vaccines. As it is important to take the vaccines for the people so that they can be safe
for the COVID-19. People are not aware regarding the importance of vaccines so for that they
have to be informed in a correct manner. The pandemic is increasing and it is affecting a lot
many people which is why the vaccination is the important factor which can help the people in
getting the protection and they will also be safe if the wave hit the country in a large number.
Thus, it is important for the people and if they are not understanding the real value of taking the
dose of vaccination. For that the government have developed many strategies which can be
helpful for the people in taking the right information regarding the vaccines and how they can
make the booking of the vaccination doses which they are interpreting is difficult.
CONCLUSION
From the above report it can be concluded that if the government wants to increase the numbers
of people for the vaccination they have to make some efforts. It is because people are no9t
considering the importance of suing the vaccines as they are not getting that why the dose of
vaccination is important for them. Some of the individuals are those who are putting efforts but
the high percentage are those people who don't want to do the vaccination as they are expecting
something more from the government.

REFERENCES
Books and Journals
Almazrouei, F.A. and et. al.,2020, October. Social media impact on business: a systematic
review. In International Conference on Advanced Intelligent Systems and
Informatics (pp. 697-707). Springer, Cham.
Brink, K.E., Palmer, T.B. and Costigan, R.D., 2018. Business school learning goals: Alignment
with evidence-based models and accreditation standards. Journal of Management &
Organization. 24(4). pp.474-491.
Chittimalli, P.K. and et. al., 2020, February. An approach to mine SBVR vocabularies and rules
from business documents. In Proceedings of the 13th Innovations in Software
Engineering Conference on Formerly known as India Software Engineering
Conference (pp. 1-11).
Gatti, L., Ulrich, M. and Seele, P., 2019. Education for sustainable development through
business simulation games: An exploratory study of sustainability gamification and its
effects on students' learning outcomes. Journal of cleaner production. 207. pp.667-678.
Jimenez, W.P. and et. al., 2021. Takin’care of small business: The rise of stakeholder
influence. Academy of Management Perspectives. 35(2). pp.324-330.
Lu, L., Cai, R. and King, C., 2020. Building trust through a personal touch: Consumer response
to service failure and recovery of home-sharing. Journal of Business Research. 117.
pp.99-111.
Lude, M. and Prügl, R., 2018. Why the family business brand matters: Brand authenticity and the
family firm trust inference. Journal of Business Research. 89. pp.121-134.
Mishra, S. and Agarwal, S., 2018. Do business management students have ethical fallout–a study
from India?. International Journal of Management Concepts and Philosophy.11(1).
pp.11-30.
Schneider, B.R., 2018. 7. Big Business and the Politics of Economic Reform: Confidence and
Concertation in Brazil and Mexico. In Business and the state in developing
countries (pp. 191-215). Cornell University Press.
Shou, Y., Prester, J. and Li, Y., 2018. The impact of intellectual capital on supply chain
collaboration and business performance. IEEE Transactions on Engineering
Management. 67(1). pp.92-104.