This research proposal examines the impact of an inappropriate workforce on contemporary business issues and performance, focusing on Sports Direct as a case study. The project begins with an overview of Sports Direct, highlighting its market position and business strategies. It then reviews influencing literature on workforce management, emphasizing challenges like employee retention and productivity. The project objectives are clearly defined, including exploring ineffective workforce aspects, assessing their impact, and identifying potential strategies for Sports Direct. The project execution plan outlines the issue identification, methodological selection, project planning, and resource allocation. The methodology involves gathering information through questionnaires and presenting the findings with charts and graphs. The expected outcomes include an effective understanding of the impact of workforce issues and the development of actionable strategies for Sports Direct to improve its business performance.