This research project delves into the critical issue of workplace discrimination, with a specific focus on the case of General Electric. The project begins with an introduction outlining the background and rationale, emphasizing the significance of addressing ageism and racial inequality within the workplace. A comprehensive literature review explores the concepts of equality and diversity, ageism, and racial inequality, as well as the potential impacts of discrimination on business performance. The methodology section outlines the research philosophy, approaches, and methods employed, highlighting the use of a positivism theory and a deductive approach with a focus on quantitative research methods. Data collection methods include primary and secondary sources. The project then moves into data analysis and interpretation, followed by a discussion of research outcomes. The conclusion offers recommendations, and also includes a reflection and recommendation of alternative research methodology. The project concludes with a bibliography and appendices.
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