Tourism Assessment: Ancestry Tourism and McBride Surname

This report provides an in-depth assessment of ancestry tourism in Ireland, with a specific focus on the McBride surname. It begins with an abstract and introduction, defining ancestry tourism (also known as genealogy or root tourism) as a form of special interest tourism where travelers explore their ancestral connections to a destination. The main body of the report explores the common characteristics of ancestry tourism, such as attractions, accessibility, amenities, available packages, activities, and ancillary services. It then differentiates this form of tourism from conventional mass tourism, highlighting the focus on family history and stories. The report discusses the motivations of tourists, particularly those seeking to learn about the McBride family's lifestyle and history. It also analyzes the positive impacts of this type of tourism, such as increased revenue and job creation, while also acknowledging potential negative impacts on the natural landscape. Finally, the report concludes by summarizing the key findings and implications of ancestry tourism in Ireland, emphasizing the importance of understanding its unique characteristics and impacts. The report includes references to various scholarly sources that support the analysis of ancestry tourism.

Tourism Assessment

Contents
PART 1............................................................................................................................................1
PART 2............................................................................................................................................5
ABSTRACT....................................................................................................................................5
INTRODUCTION...........................................................................................................................5
MAIN BODY..................................................................................................................................5
common characteristics of selected form of special tourism interest..........................................5
How this form can be differentiating from conventional mass tourism?....................................6
Motivation of Tourist who engages in this type of tourism and the market segment which
currently participate in this form.................................................................................................7
Positive and negative impact of this form of tourism..................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

PART 1
Reference 1
Reference detail:Burke, M., 2019. Grace Kelly, Philadelphia, and the Politics of Irish
Lace. American Journal of Irish Studies, 15, pp.31-46.
Source: Google scholar
Access to item: Easily accessed
Relevance to this form of special interest tourism:
This document has provided the details about Mcbride families moving over time by
selecting different census years. This family was found in USA, UK, Canada, Ireland. The
occupation of Mcbride family was different. In the year 1940 they were being involved in
working as labourer and housewife. Mostly male work as farmers and females worked as
housewife.
Reference 2
Reference detail:Reynolds, P., 2020. Twenty-First-Century Critical Revisions: The New Irish
Studies. Cambridge University Press.
Source: Journal and articles
Access to item: easily accessed
Relevance to this form of special interest tourism:
In this article details related to how perception of tourism has been changed. For some
people it basically includes resting on beach or exploring the mountains. For others holiday
travel can include connecting more deeply with their destination through their family history and
stories. In Ireland they have developed ancestry tourism. In this McBride surname is most
popular and people can travel by exploring their family history.
Reference 3
Reference detail:Carolan, C., 2017. Searching for a Future for Lough Neagh: Natural Resource
Management and Peace Making in Northern Ireland (Doctoral dissertation, University of
Oregon).
Source:Online
Access to item: Easily accessed
Relevance to this form of special interest tourism:
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The documents have given an overview about the most common destinations for ancestry
tourism. It includes Scotland, Italy, Ireland and German Europe. It has been analysed from this
article that between year 1845 and 1851 more than 1.5 million people has been emigrated from
Ireland. It was being evaluated that about 1 million individuals in Ireland has died and because of
this reason many people have immigrated to United States.
Reference 4
Reference detail:Whiting, R. and Coyle, H.M., 2019. Haplotype analysis for Irish
ancestry. Forensic Sciences Research, pp.1-6.
Source: Google scholar
Access to item: Easily accessed
Relevance to this form of special interest tourism:
This document was really interesting and it has provided detailed analysis about Irish
ancestry. The Ireland government has also developed tourism on this, so that details about their
ancestors can be explored and also travellers will be able to have deep information related to the
history of Ireland and how their ancestors has lived off their lives. This will assist them in
attracting consumers and also it has been evaluated that published guides to prospective ancestry
tourists, providing advice on how to research Irish ancestors.
Reference 5
Reference detail:Ireland, R.N., 2017. GoT Belfast?.
Source:Google scholar
Access to item: Easily accessed
Relevance to this form of special interest tourism:
This document has provided the details about how Ireland is been engaged in enhancing
their culture while attracting ancestry tourism. In this the travellers will be engaged in
understanding the life style and patterns of their ancestors. They will try and understand about
the lives of Irish ancestors and the cruelty which was been faced by them which took away lives
of so many people. Travellers will also get an idea about how their ancestors survived in such an
extreme condition.
Reference 6
Reference detail:Lambkin, B., 2018. The Need for a “National “Diaspora Centre in Ireland.
In Rethinking the Irish Diaspora (pp. 81-107). Palgrave Macmillan, Cham.
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Source:Google scholar
Access to item: Online easily accessed
Relevance to this form of special interest tourism:
Reference 7
Reference detail:Merrill, L., 2016. Amalgamation, moral geography, and ‘slum tourism’: Irish
and African Americans sharing space on the streets and stages of antebellum New
York. Slavery & Abolition, 37(3), pp.638-660.
Source: Books and Journals
Access to item:Easily accessed
Relevance to this form of special interest tourism:
This article has provided the details about root tourism popularly known as ancestor tourism.
In this travellers can explore the ancestral connection to their holiday destination. Many Irish
people are motivated to travel to their ancestral place so that they can be able to explore the
ancestral history. In central Europe this type of tourism is really famous.
Reference 8
Reference detail:Burke, M., 2019. Grace Kelly, Philadelphia, and the Politics of Irish
Lace. American Journal of Irish Studies, 15, pp.31-46.
Source:Books and Journals
Access to item:Easily accessed
Relevance to this form of special interest tourism:
In this Book and Journals, it has been explained that how young adults of Ireland was
motivated to go for a 10-day heritage trip in which they can explore their ancestors. This was
basically a step by government to increase the liking of ancestor tourism. By this they were able
to know about history of Ireland and their culture. It was also helpful for their education as they
can learn about Irish culture. Government is also trying to make other countries participate in this
program which was really useful.
Reference 9
Reference detail:O’Dubhghaill, S., 2020. Imagined Belonging and the Irish Diaspora. In An
Anthropology of the Irish in Belgium (pp. 155-179). Palgrave Macmillan, Cham.
Source:Books and Journals
Access to item:Easily accessed
3

Relevance to this form of special interest tourism:
In this article, it was being analysed that so many stepswerebeing taken by Ireland in
order to make their people know about their ancestors. In Ireland mainly the ancestry tourism is
based onmcbride surname. In this travellers can know about Mcbride family and how they have
survived in disguised all these years.
Reference 10
Reference detail:Braun, S.L., 2019. Ancestral and diasporas tourism: an untapped potential.
Source: Books and Journals
Access to item: Easily accessed
Relevance to this form of special interest tourism
Ancestral tourism is one of the rapid growth sector in tourism industry. In this article
researcher has said that travellers can visit this place because of their emotional attachment to
area. This attachment can motivate them to visit and explore places of their ancestors.
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PART 2
ABSTRACT
In this report it has been described about ancestry tourism that is also known as genealogy
tourism. Also, it is explained about ancestry tourism in Ireland, McBride surname in particular.
Besides that, it is discussed that there are various characteristics of this type of tourism such as
attraction, amenities, accessibility, etc. So, these all led to attract tourists. However, it is
discussed that this tourism is different from conventional one as in that focus is to travel around
the world so that they can be benefited physically, emotionally and education wise. Also, here
tourist visits undisturbed natural area, heritage site and museums. Moreover, the motivation for
tourists has been described in report to visit Ireland is to get knowledge about lifestyle, job
history etc of McBride family.
The positive impact of this tourism is that it increase wealth of government and also they will be
able to create more jobs. On contrary it’s negative impact is that lot of traveling activity hamper
the natural landscape. It has been discussed about different risk which can occur in Ireland such
as natural hazards, rise in pollution, etc and strategies by which it can be minimized.
INTRODUCTION
Ancestry tourism also known as genealogy tourism and root tourism. In this travellers have
ancestral connections with their holiday destination. The places are being explored by them for
the sole purpose of travelling to land of their ancestors and also to walk past the footsteps of their
fathers and fore fathers. In the present report the focus will be on Ancestry tourism in Ireland,
McBride surname in particular. It will lay emphasis on common characteristics of selected form
of special tourism interest. Study will also discuss about how this form of special tourism can be
differentiated from the conventional mass tourism. It will lay emphasis on motivation of tourist
to visit this type of places.
MAIN BODY
Common characteristics of selected form of special tourism interest
The special interest tourism which has been selected for the present report is Ancestry
tourism in Ireland, McBride surname in particular. In this type of tourism travellers are
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motivated somehow to visit their ancestral place and also to know about the footsteps of their
fathers and fore fathers. The characteristics include the following:
Attraction: The tourism industry of Ireland is being engaged in attracting travellers by
heritage culture which is been followed on by their ancestors. They show tourist about their
natural life events and also details about the life style followed by the ancestors who lived in
Ireland. Travellers are motivated to explore their connections with this ancestral family (Govdeli
and Direkci, 2017).
Accessibility: In this various routes and terminals have been developed by Irish government
so that travellers can easily explore their ancestral place and also know about the history and
culture which was been followed by them.
Amenities: Accommodations facilities were also provided to travellers so that they can visit
the ancestral places situated in Ireland. In this they were been given the chance to live in farms
where the McBride family used to work. By this traveller can easily explore the place and also
can connect themselves with their ancestral family.
Available packages:In this tourist industry are also been involved in providing travellers
with better packages and discounts so that their motivation increases and also this can lead to
more of tourist to visit their ancestral place. By this way they can know about the life style trends
and culture and how they immigrated can be known by the travellers.
Activities: In this Irish government is also been engaged in doing related activities of how
they can involve consumers. In this they can think about what consumers can do during the time
of their visit and how they can feel reconnected to their ancestral land. The activities have also
assisted them in developing ancestry tourism. They have also developed youth program to visit
this place where McBride family lived (Ongan and Gozgor, 2018).
Ancillary services: this destination is being promoted by making use of various ancillary
services like telecommunication, and other modes of publicity. This has assisted in engaging and
motivating high number of travellers who can visits the ancestral place in Ireland. It has also
been analysed there are various other type of ancillary service provided (Lanouar and Goaied,
2019).
How this form can be differentiating from conventional mass tourism?
This form of special tourism is totally differenced from the conventional mass tourism. In
this type of ancestral tourism, holiday travel can include connecting more deeply with their
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destination through their family history and stories. In Ireland they have developed ancestry
tourism. In this travellers can be engaged in tracing about their ancestors and also they can
explore about the life style which is being followed by them. In this type of tourism, travel
companies are involved in motivating tourist to know about the history of their grand ancestors.
On the other hand, basically in conventional mass tourism focus of the person is to travel around
the world so that they can be benefited physically, emotionally and education wise. In this tourist
can visit undisturbed natural area, heritage site and museums (Lemey and et.al., 2020). The
reason for this can be gainingknowledge. In conventional mass tourism travellers can also be
involved in exploring the places for satisfaction and fun. Ancestry tourism basically depends on
details about root tourism popularly known as ancestor tourism. In this travellers can explore the
ancestral connection to their holiday destination. Many such people are motivated to travel to
their ancestral place so that they can be able to explore the ancestral history. There are various
factors which can motivate the tourist to visit their ancestral place. In this type of tourism, the
government are also being involved in making traveller show about the digital records and trace
of their ancestors. In conventional mass tourism the people move to popular holiday destination
just for the recreational purpose. In this they are also been engaged in taking packages from
various tour operators. They also are being offered with premium discounts. In this travellers can
visit beach, mountains just for the purpose of recreation. In this travellers have no sole purpose
of visiting the place. On the other hand, in ancestry tourism people visit the place so that they can
know about their fathers as well as for fathers (Charles, Darné and Hoarau, 2018). This is the
sole purpose of visiting a place like this. Various country governments is being engaged in
developing this type of tourism. Mass tourism facilities are also being developed. In this tourism
industry has built up various types of holiday camps and other aspects which can be useful in
attracting down the travellers. There are also various disadvantages of mass tourism. In this the
traffic caused by tourist is really bad and also some time people destroy the visiting places too.
On the other hand, in ancestry tourist, so many people do not visit the place so the places are
kept safe. In the ancestry tourism people are motivated by making they realise about the way
their ancestors lived their life (Perri, 2018). This has assisted them in re-connecting ones to their
ancestors. Ancestral travel is a way of connecting oneself with their progenitors and finding
one’s rootedness in a confusing and fast-paced world. In the mass tourism travellers are been
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involved in doing the other type of sightseeing. This is totally different from the ancestor
travelling.
Motivation of Tourist who engages in this type of tourism and the market segment which
currently participate in this form
Travelers want to explore the destinations and they want to see something new every-time.
The motivation of travellers who want to visit ancestral place includes that they are been offered
to know about their fore fathers. This can assist them in connecting to their ancestors and also by
this they can be able to know about history and also life style and patterns which was lived by
them. In Ireland the focus was on to make travellers know about McBride family. They will be
able to know about how McBride family migrated from one place to another. The jobs and
profession which were followed by them. This can become a motivation for travellers to know
about all these details (Andrade and Mariotti, 2019). It has also been analysed that Tourism
Company are engaged in segmenting the market on geographic and demographic basis. This type
of ancestry tourism is famous in central Europe and Tourism Company in this place is
motivating people to visit place of their ancestors. It has also been analysed that the market
segment in this are also on psychographic basis. Tourism Company is being involved in targeting
customers who want to know about their ancestors and these people are basically from Ireland.
They are also from upper middle class who can come and explore ancestral places. Various
methods are also being used by Tourism Company in order to motivate them to explore ancestry
tourism related of Ireland based on McBride family. It has also been analysed that Ireland has
targeted USA citizens as they have identified that 33% of them are Irish. So it can be said that
from the past years the number of travellers who are visiting the place is been increased. High
number of Irish local companies such as My Ireland Tour and Irish Emigrant Trails are offering
bespoke tours for ancestry travelling. They have also developed tailored tours and targeting local
Irish people living in US and other parts of world. This will assist them in re-connecting with
their ancestors. They can know about their life patterns and life style through this type of
tourism. It has also been analysed that people are motivated on psychographic basis. In this those
who want to re connect with their ancestors is been targeted. This is being known by forms
which are being developed by tourism company (Ohlan, 2017). People fill this form and this
makes them know about who wanted to know about their ancestors. It has also been analysed
that there are various factors related to motivating travellers.
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Positive and negative impact of this form of tourism
Developing any type of tourism consists of their pros and cons. The ancestry tourism also
has their positive and negative impact. In the positive impact if this type of tourism is being
developed then it can increase wealth of government and also they will be able to create more
jobs. It can assist in having more money for the country (Albaladejo, González-Martínez and
Martínez-García, 2020). They can be able to keep culture and heritage followed by McBride
family alive. The money which flows from travellers can also be used in protecting the natural
landscape. The new ancillary facilities and money arrived from tourist can be used to in
developing new facilities. It can increase better demand for more such places to be visited. In
ancestry tourism travellers can assist in increasing their knowledge related to culture, and
heritage and life style patterns which was been followed by them.
There is negative impact of this type of tourism too; a lot of traveling activity can also
hamper the natural landscape. This means that ancestral property can also be destroyed by
travellers who are visiting the place (Öznalbant and Alvarez, 2020). Tourism activity can also
increase traffic in that place.It has also been analysed that most of the money which is been
created is not being used for locals. In this the jobs which is been created are seasonal and there
are chances that often people are being paid low. It can also create more pressure on endangered
species and also pollution can be created by this. So these are the ill effects of this form of
tourism.
Riskassociated with this special tourism and strategies companies use to minimize it
It has been analysed that there are various risk which are related to this type of tourism.
The risk highly impact on it. Thus, it is necessary to identify that risk so that strategies are
developed to mitigate its impact. The strategies depend on type of risk and its nature. The various
risk are explained as below
Type of risk Impact Strategy
Rise in pollution There is high chance of rise
in pollution in Ireland. This is
because with increase in
tourists, different activities
are done(Sharpley 2018)
This risk can be minimized
by taking proper measure.
Here, it can be ensured those
vehicles are limited.
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. Hence, it will impact in
natural habitat and ecosystem
of that place.
Destroy of property It is also a risk in which
tourists can destroy property
or damage it. Thus, it will
affect on building or property
of ancestral family of Ireland.
There should be proper
monitoring of property.
Besides all measures can be
taken to ensure no damage is
done
(Amerta, 2017)
.
Damage to landscape In this there might be damage
to landscape due to increase
in tourism activity in Ireland.
Therefore, it can led to
distinct of species living
there.
The local government of
Ireland can restrict number of
tourist and also impose strict
policy. This will be help in
reducing risk.
Natural hazards This is common risk which
can occur in Ireland tourism.
Here, natural hazard can
occur like earthquake, flood,
etc that can impact in
negative way(Waitt.Voyerand
Fontaine, 2020)
.
The weather forecast and
environmental analysis of
Ireland can be done to
mitigate risk of natural
hazards. Also, all safety
measures can be taken as well
so that saves the Ireland from
natural Hazard
Thus, these are risk which can occur in ancestry tourism and can impact on Ireland in negative
way. So, there are several strategies as well that can be applied to reduce its impact.
Provider recommendation for future growth and sustainability of this form of special interest
tourism
Special interest tourism is the Provision of tourism activity that caters to the specific
interest of group and individuals. In this kind of tourism client expect to be get a higher standard
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