McDonald's Australia: Andrew Gregory's Management Principles Analysis

This report provides a comprehensive analysis of Andrew Gregory's role as the CEO of McDonald's Australia, examining the company's organizational history, purpose, values, and structure. It explores Gregory's responsibilities using the four functions of management—planning, organizing, leading, and controlling—and contrasts them with those of an assistant manager. The report further investigates how Gregory's technical, human, and conceptual skills influence innovation, customer service, and sustainability within McDonald's Australia. It identifies the various management roles Gregory plays in different scenarios, such as team conferences, product feasibility assessments, and maintaining customer focus. Finally, the report discusses potential lessons for other managers from Gregory's approach and compares the role of a CEO at McDonald's Australia with that of a CEO in a non-profit organization.

Management Principles
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Table of Contents
Introduction......................................................................................................................................2
1. Provide a summary of McDonald’s organisational history.........................................................3
2. As an organisation, what is the purpose of McDonald’s, what are the company values, how is
the organisation structured, and what importance do people play in helping the organisation meet
its purpose?......................................................................................................................................4
3. As the CEO of McDonald’s Australia, what is Andrew Gregory’s role? Using the four
functions of management as a guide, what activities does he need to undertake in managing the
Australian operations of McDonald’s? How would this differ for an assistant manager at a
McDonald’s restaurants?.................................................................................................................6
4. In what ways do Andrew Gregory’s technical, human and conceptual skills influence how he
aims to maintain an environment that encourage innovation, customer service and sustainability
at McDonald’s Australia?................................................................................................................6
5. What management roles would Andrew Gregory be playing as he (a) has weekly conferences
with his management team at McDonald’s Australia; (b) assesses the feasibility of adding a new
product to the McDonald’s menu: and (c) keeps employees focused on the company’s
commitments to its customers?........................................................................................................6
6. What could other managers learn from Andrew Gregory and McDonald’s approach? Are there
any differences in being a CEO at McDonald’s Australia and being a CEO at McDonald’s
Australia and Being CEO at non-profit organisation? If so, what would they be?.........................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
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Introduction
Management is any group and person who accept responsibilities and roles to run overall
business activities of the organisation to achieve set goals and objectives. Management work for
the organization and develop so many plans and strategies to operate functions of the
organization in an effective way.
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1. Provide a summary of McDonald’s organisational history.
McDonald’s is largest restaurant chain in all over the world which serves a huge number of
customers globally to fulfill their wants. It opened its first Australian restaurants in the year
1971. McDonald’s grow its operations so fast now there are more than90000 employees who are
working in around 900 McDonald’s restaurants in all around the world. McDonald’s generate
annual sales approx. $4 billion by serving more than 1.7 million customers every day. There are
more than 36000 restaurants of McDonald’s in around 119 countries. There are so many
competitors available in the market which gives tough competition to McDonald’s like Pizza
Hut, Red Rooster, Dominos, KFC, Salsa’s Fresh Mex Grill, Gomez and Guzman. McDonald’s
use so many innovative planning and strategies for making a strong position in the large
marketplace. To attract a huge number of customers McDonald’s given high focus on the taste of
food so that customer gets satisfy (Torkildsen, 2012). To compete with its competitors
McDonald’s adopt innovation and great marketing preferences for providing food according to
the current needs and preferences of customers. McDonald’s is a global innovator that makes its
strong position in challenging market by using effective approaches. In the market of United
Kingdom, McDonald’s has face slump experience which is resolved by the management by
using innovation and great strategies. The success of McDonald’s depends upon innovation and
effective formula which involves standardizing the quality of services. McDonald's generally
targeted young people and children who easily get attracted towards the food and get ready to
pay. There is so many problems faced by McDonald’s which is solved by the management by
looking at new initiatives and the new trend of the market. To attain high success and growth
McDonald’s analysis existing preferences and wants of customers accordingly they make
changes in the taste of food.
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2. As an organisation, what is the purpose of McDonald’s, what are the company values,
how is the organisation structured, and what importance do people play in helping the
organisation meet its purpose?
The Andrew Gregory is CEO of McDonald’s who create so many planning and strategies for
achieving high profitability as well as productivity in the large competitive business
environment.
Purpose of McDonald’s: The main purpose of McDonald’s is to fulfill the current demand of
customers according to their preferences and wants. The organisation provides great taste food to
customers by using effective formula. McDonald’s wants to lead growth and success in the large
competitive marketplace by implementing innovation and great formula in its product and
services. It is necessary for an organisation to adopt good leadership style to fulfill a purpose in
the well-planned way and fixed time.
Values: McDonald's support as well as promote the teamwork in the workplace for attaining the
better result. The organisation hires highly qualifies and skilled employees who can easily handle
different types of customers in an effective way (Payne and McDonald, 2012). McDonald's have
a core value to give respect to customers, employees, stakeholders, suppliers, and others. Andrew
Gregory uses great delivering value for increasing satisfaction level of customers.
Organisational structured: To handle millions of customers McDonald's follow great
organisational structure in a systematic manner. McDonald's has a divisional organisational
structure to handle multiple activities to support as well as promote the flexibility and autonomy
of the organisation. With the help of effective organisational structure, McDonald's handles a
specific operation and functions. McDonald’s follow an effective organisational structure which
is as below:
 Global hierarchy: It covers entire operations and functions of McDonald’s overall world
in a proper way. Andrew Gregory the CEO of McDonald's directs all business activities for the
different business area to a middle manager and the manager of the restaurant.
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 Function-based divisions: This organisational structure is formed on July 1, 2015,
according to the performance division which are a high growth market, international lead market,
US and foundation markets and corporate.
 Performance-based group: In the organisational structure McDonald’s maintain function
based group like human resource management group, legal group, franchises group, and supply
chain group.
Importance
Employees help in delivering excellent services to customers that help in achieving high growth
and set goals of the organisation in a certain time (Aaker, 2012). It is highly important for
McDonald to use available resources in an effective way highly skilled employees help in
utilising resources in an effective way. To achieve set purpose and goals of the McDonalds
employees play a very crucial role because they perform all operation and functions of the
organisation.
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3. As the CEO of McDonald’s Australia, what is Andrew Gregory’s role? Using the four
functions of management as a guide, what activities does he need to undertake in managing
the Australian operations of McDonald’s? How would this differ from an assistant
manager at a McDonald’s restaurants?
The CEO of business enterprise is that person who takes various important decisions which lead
the organisation to the high level of success and growth. The CEO of McDonald’s Australia,
Andrew Gregory has to perform various roles which are followed as under:
 Decision maker: The CEO of McDonald has to make successful decisions regarding
policies and planning which is implemented within the workplace for better operation of the
business enterprise. Also, he has to decide courses of action which would be taken by staff
members.
 Board developer: The most important role chief executive officer is that it has to make
effective recommendations and support board members while conducting orientation and self-
evaluation process.
 Manager: The CEO of McDonald has to work as a manager so that he can implement
new plans within the workplace and manage the entire workforce (McDonald, 2014). Also,
Andrew overseas daily business functions so that organisation will produce quality products and
become the biggest market leader.
For undertaking the management of Australian operations of McDonald, Andrew Gregory has to
focus on four major business activities which are followed as under:
 Marketing: This is considered as a most important business activity which allows
Andrew to promote its business products and services within the marketplace.
 Finance: For operating day to day business activities, McDonald requires enough amount
of capital so, it has to manage its daily financial transaction so that it can keep a record of
money.
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 Human resource management: This business activity allows the organisation to
manage its human resources which are considered as most important assets of the organisation.
 Production: This is considered as a most important business activity because it allows
the organisation to produce quality products and services which it can deliver in the marketplace
and generate a high level of profit.
Hence, it can be said that chief executive officer has to play a various role and use different
business function so that it can manage its organisational performance. The CEO of McDonald is
totally different from the assistant manager because he has all the power and authority to take
important business decisions (Goodman and Robison, 2013). He is the only person who manages
all business functions so that business operation can be operated in an effective manner. On the
other side, the assistant manager just follows the instruction of CEO and implements policies and
procedures which are developed by CEO of the organisation. The roles and responsibilities of
CEO and assistant manager are totally different from each other. CEO has to manage entire
organisation whereas assistant manager manages just manage a single part of McDonald.
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4. In what ways do Andrew Gregory’s technical, human and conceptual skills influence
how he aims to maintain an environment that encourages innovation, customer service,
and sustainability at McDonald’s Australia?
The CEO of Andrew Gregory has conceptual, human and technical skills which help him in
managing the business situation which can affect the profitability as well as productivity of
McDonald. The skills of Andrew help it in maintaining a good working environment which
increases the level of innovation, sustainability and customer service with the workplace. The
employee management skills of CEO help him in encouraging its employees so that they will
contribute their efforts in making business more sustainable. Moreover, the technical skills of
chief executive officer help it in innovating some new products and services which can lead his
business to next level of growth.
The conceptual skills of Andrew help him in formulating effective policies and procedures
through which employees can produce goods in a cost-effective manner and also can produce
quality products (McDonald, 2012). This helps the organisation in providing quality products
and services to the customer which increases their satisfaction level. The effective management
of human resources allows CEO to sustain its available resources for a long time period which
also helps in sustaining business growth. Hence, it can be said that technical, conceptual and
human skills influence Andrew Gregory to fulfill its aim of maintaining good working
environment by encouraging customer services, innovation and sustainability within the business
enterprise.
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5. What management roles would Andrew Gregory be playing as he (a) has weekly
conferences with his management team at McDonald’s Australia; (b) assesses the feasibility
of adding a new product to the McDonald’s menu: and (c) keeps employees focused on the
company’s commitments to its customers?
There is a different type of the roles played by the Andrew Gregory for the effective
management. There are proper motivation and direction provided by the Andrew Gregory for
taking the responses time to time of the management team. The motivation is required for the
organization to the work harder with the great efforts. This activity has done for the taking the
actions and strategic movement to achieve the main objectives and goal of the business
organisation. The management team is responsible for the several functions of the organisation.
The functions of the management team include for instance the financing, administrating,
production, marketing, and selling etc.
There is the feasibility of the addition of the new and innovative product to the McDonald’s
menu. The Andrew Gregory has played the role of the anticipated the physical existence of the
product. The feasibility study involves that any product and project is physically viable or not in
the main economic, financial and technological (Whyte, 2013). There are different sources which
confide that the new product is viable in the McDonald organization. As given in the case study
that the Andrew Gregory has developed the analysis of the customer trend and preference so that
is introducing the new product in the menu.
There is another role played by the Andrew Gregory, by making employees focused on the
commitments which they promised towards the customer. There is main attention given to the
requirement and needs of the customer. There is sound image can be built by the business
organization by giving the promises and obligations.
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6. What could other managers learn from Andrew Gregory and McDonald’s approach?
Are there any differences in being a CEO at McDonald’s Australia and being a CEO at
McDonald’s Australia and Being CEO at non-profit organisation? If so, what would they
be?
There are the several things can be learned from the Andrew Gregory and McDonald’s
approaches that efficient and effective utilisation of the resources by inventing the new products
and highly appreciated services. The other managers can be learned from the determining the
sources and options available with the company. There is deifying the research and development
by considering all elements of the parts. The Andrew Gregory is the very disciplined and
experienced in the management of the activities of the organisation (Alvesson, 2012). There is a
big difference of in being a CEO at McDonald’ Australia and being the CEO at a non-profit
organization. The CEO of the McDonald has more emphasis on the expansion and growth of the
business origination and its motive will be earning high amount of profit and revenue. The CEO
of the non-profit organisation has the main objective to provide the social services and welfare to
the needy people by consulting them legally and morally.
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Conclusion
By analysing this report it has been concluded that McDonald's is largest restaurant chain which
adopts various innovation and effective formula to fulfill the current requirement of the
customers at global scale. It is highly important for the CEO of the organisation to use great
approach to attain set goal and objectives of the McDonalds.
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