Anglia Ruskin: Research Ethics Application on Logos in Advertising

This document presents a Stage 1 Research Ethics Application Form related to a study on the impact of logos in advertising, particularly focusing on how creative logos can influence brand salability and reputation. It includes sections detailing the researcher's information, project summary, and an ethics checklist addressing potential risks involving human participants, data handling, and ethical considerations. The application also contains a participant information sheet and consent form template, ensuring ethical guidelines are followed. The research aims to assess the value of creative logos in enhancing a brand's market presence and consumer behavior. The document is intended for submission to the Departmental Research Ethics Panel (DREP) or Faculty Research Ethics Panel (FREP) at Anglia Ruskin University.

Stage 1 Research EthicsApplicationForm
Section 1: Details of the Researcher and theirResearch
N.B. If you are conducting research that
involves‘animalsandsignificanthabitats’,pleaseuse the
Stage1ResearchEthicsApplicationForm involvingAnimalsandHabitats
(www.anglia.ac.uk/researchethics).
Applicants carrying out research with children or vulnerable adults may also
need to carry out an online Safeguarding course and submit the pass
certificate with their ethics application. Please refer to the Question
Specific Advice for the Stage 1 Research Ethics Application Form at the
above weblink.
Researcherdetails
Firstname
Familyname
Department/Faculty
Emailaddress
NameofInstitutionwhereyoustudy or work
(if not Anglia Ruskin)
Areyou:
Pleasetick
 Undergraduate(UG)Student
 PostgraduateTaught(PGT)Student
 Postgraduate Research (PGR) Student
 MemberofARUStaff
 MemberofARUstaffcarryingoutMasters/Doctorateresearch
Students (including staff proposing researchon a course/programme)
Your SID
Your course/programme title Playing around with logos in advertisements
NameofyourFirstSupervisor(for
PGR)orSupervisor(forUGandPGT)
Research details
1

Titleofyourresearchproject
N.B.For UG/PGT
students,thisisnotthetitleof your
researchmodule
Playing around with logos in advertisements
Name and institutional affiliation of any
research collaborators
Date ofapplication
Brief
ProjectSummary(upto700words)
Please summarise your research in non-
specialist language.
You may find these headings useful:
Methodology
Theoreticalapproaches
Researchquestions
Details of participant population (recruitment, inclusion andexclusion criteria)
Methodology of the research
Research aim
The aim of the research is to find out whether playing around with logos
can effect on the salability of the brand and how creative logos can
contribute to the reputation and salability of a brand. The purpose of
conducting this research is also to find out how effective creative logos
can be in increasing the sales of the company and how well those logos
Please explain the potential value of your
research to society and/or the economy
and its potential to improve knowledge and
understanding.
The potential value of the research to society or the economy, and its
potential to improve knowledge and understanding
There is immense significance of conducting the research work; as it
focuses on a fact; that is how a logo of a business organization or the
reputation of a particular brand can influence the behaviour of the
consumers. It can be said that in today’s world in the global market the
competition has become fierce and the demands of the consumers are
changing rapidly3. Thus the managements of the business organizations
should focus on building an identity of their brands in a creative manner
so that the customers get intrigued to buy their products by seeing their
products in attractive advertisements, or sometimes a catchy logo can
attract a huge number of potential buyers. This approach will immensely
Section 2: Research EthicsChecklist (Refer to Section 3 for
an explanation of the colour coding.)
N.B. If you are conducting research that
involves‘animalsandsignificanthabitats’,please use the
Stage1ResearchEthicsApplicationForm involvingAnimalsandHabitats
(www.anglia.ac.uk/researchethics).
You must provide a response to ALL questions. Please refer to the Question Specific
Advice for completing the Stage 1 Research Ethics Application Form for guidance.
1Mackey, A., &Gass, S. M. ‘Second language research: Methodology and design’ (2015). Routledge.
2Wheeler, A.. ‘Designing brand identity: An essential guide for the whole branding team’.(2017), John Wiley
& Sons.
3Wheeler, A.. ‘Designing brand identity: An essential guide for the whole branding team’.(2017), John Wiley
& Sons.
2

Willyour r esearch:
1 Involve human participants? YES NO
2 Create a risk that individuals and/or organisations could be identified in the outputs? YES NO
3 Involve participants whose responsescould be influenced by your relationship with them
or by any perceived, or real, conflicts of interest?
YES NO
4 Involve the co-operation of a ‘gatekeeper’ to gain access to participants? YES NO
5 Offer financial or other forms of incentives to participants? YES NO
6 Involve the possibility that any incidental health issues relating to participants be
identified?
YES NO
7 Involve the discussion of topics that participants may finddistressing? YES NO
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8 Take place outside of the country where you work and/or are enrolled to study? YES NO
9 Cause a negative impact on the environment (over and above that of normal daily
activity)?
YES NO
10 Involve gathering or preparing non-living biological samples not held already in a
university, museum or other collection?
YES NO
11 Involve genetic modification of human tissue, or use of genetically modified organisms
classified asClass One activities?4.
YES NO
12 Involve genetic modification of human tissue, or use of genetically modified organisms
above Class One activities?5.
YES NO
13 Collect, use or store any human tissue or DNA (including but not limited to, serum,
plasma, organs, saliva, urine, hairs and nails)?6
YES NO
14 Involvemedicalresearchwithhumans,includingclinicaltrialsormedicaldevices? YES NO
15 Involve the administration of drugs, placebos or other substances (e.g. food, vitamins)
tohumans?
YES NO
16 Cause(orhavethepotentialtocause)pain,physicalorpsychologicalharmornegative
consequencestohumans?
YES NO
17 Involvethecollectionofdatawithouttheconsentofparticipants,orotherformsofdeception? YES NO
18 Involveinterventions with people aged 16 years of age and under? YES NO
19 Relatetomilitarysites,personnel,equipment,orthedefenceindustry? YES NO
20 Riskdamage/disturbancetoculturally,spirituallyorhistoricallysignificantartefacts/places,
orhumanremains?
YES NO
21 Containresearchmethodologiesyou,ormembersofyourteam,requiretrainingto carry out? YES NO
22 Involve access to, or use(including internet use) of, material covered by the Counter
Terrorism and Security Act (2015),ortheTerrorism Act (2006),or which could be
classified as security sensitive?7
YES NO
23 Involve you or participants in a) activities which may be illegal and/or b) the observation,
handling or storage (including export) of information or material which may be regarded
as illegal?
YES NO
[e-mail].
2As above.
5
6For any research involving human material you must contact Matt Bristow ([e-mail] ) for further guidance on how to
proceed
7The Counter Terrorism and Security Act (2015) and Terrorism Act (2006) outlaws web posting of material that encourages or endorses
terrorist acts, even terrorist acts that have occurred in the past. Sections of the Terrorism Act also create a risk of prosecution for those
who transmit material of this nature, including transmitting the material electronically. The storage of such material on a computer can, if
discovered, prompt a police investigation.Visits to websites related to terrorism and the downloading of material issued by terrorist groups
(even from open-access sites) may be subject to monitoring by the police. Storage of this material for research purposes may also be
subject to monitoring by the police.Therefore, research relating to terrorism, or any other research that could be classified as security-
sensitive (for example, Ministry of Defence-commissioned work on military equipment, IT encryption design for public bodies or
businesses) needs special treatment. If you have any doubts about whether your research could be classified as security-sensitive,
please speak to your FREP Chair.
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24 Require ethical approval from any recognised external agencies? e.g. NHS, Social
Care, Ministry of Justice, Ministry of Defence. Please refer to the Question Specific
Advice for the Stage 1 Research Ethics Application Form and Code of Practice for
Applying for Ethical Approval for further information.
YES NO
25 Involveindividualsaged16yearsofageandoverwholack‘capacitytoconsent’andthereforefall
undertheMentalCapacityAct(2005)?
YES NO
26 Pose any ethical issue not covered elsewhere in this checklist (excluding issues relating
to animals and significant habitats which are dealt with in a separate form)?
YES NO
Please note that the FREP will refer to the Office of the Secretary and Clerk any application where,
in the view of the Chair, the proposed research poses a risk of a legal or security related nature to
Anglia Ruskin University. The Chair will seek guidance from the Secretary and Clerk before the
FREP decides if the proposed research can be granted ethical approval and/or the nature of any
special arrangements which need to be put in place.
5

Section 3: Approvalprocess
AllstudentapplicationsmustbesenttoyourSupervisorforchecking.
YourSupervisormustthenforwardtheapplicationtothe DREP/FREP(asappropriate)
FREP=FacultyResearchEthicsPanel
DREP=DepartmentalResearchEthicsPanel
NOansweredtoallquestio
ns
RiskcategoryGreen
CompleteSection5 of this form and
thensendittoyourDREP(orFREPforth
e FacultyofMedicalScienceonly).
Youdonotrequireethicalapproval
from a committee.
Youcanstartyourresearchimmediately.
YES to any of Questions
1-11and/or26but NO to
all other questions
Risk categoryYellow
Complete Section 4 and 5 of this form and
submit it, and the Participant Information
Sheet (PIS) and Participant Consent Form
(PCF), to your DREP (or FREP for Faculty of
Medical Science only). Your faculty may
require further documents.
Youneedtowaitforethicalapprovalbefore
you start your research.
YEStoanyofQuestions12-
23
RiskCategoryRed
Complete Section 5 of this form and
complete the Stage 2 Approval form. Submit
both, and any other documents required, to
your FREP.
If you answered YES to Question 22
you must also complete and submit
for consideration by the committee
the Stage 3 Approval form.
Youneedtowaitforethicalapprovalbefore
you start your research.
YEStoeitherorbotho
f Questions24-25
RiskCategoryPurpl
e
You need external approval(s) which, if
granted, maybe regarded as equivalent to
approval from an Anglia Ruskin ethics
committee.
Refer to the Question Specific Advice for the
Stage 1 Research Ethics Application Form
and Code of Practice for Applying for Ethical
Approval for further information
Youneedtowaitforethical and/or
governanceapprovalbeforeyoustartyour
research.
6

Section 4: Projectdetails
ManagementofEthicalRisk
For each of Questions 1-11and Question 26, where you have responded ‘Yes’,pleaseexplainfor the
committee howyoujustifyandwillmanagetheethicalriskcreated.Your research is in the Yellow risk
category.
As I have responded ‘yes’ to those questions I must say that collecting accurate data from the respondents is
necessary to attain the conclusion of the research, otherwise the whole effort would have been wasted. Thus,
I have taken some risks while involving various personnel as an integral part of my research. The type of
research I am conducting should require active participation of the respondents to gather accurate data for
conducting the research work. I believe that the risk factors I will be bringing in while conducting this research
i will be able to manage and that would not affect the findings of the research work.
Section 5: Confirmation/Declaration statements
ConfirmationStatements
1 Ihavecompletedtherelevanttraininginresearchethics.8 Yes No
Notapplicable
2 I have consulted the Research Ethics Policy and the relevant sections of the Code of Practice for
Applying forEthical Approval, available atwww.anglia.ac.uk/researchethics.
Yes No
3 IhavecompletedaRiskAssessment(HealthandSafety).9 Yes No
Notapplicable
4 MyresearchcomplieswiththeUKDataProtectionAct(1998)and/
orthedataprotectionlawsofthecountrywheretheresearchisbeingconducted.10
Yes No
Notapplicable
5 For research funded externally where the funding was acquired via Anglia Ruskin, I
havecompleted a Project Risk Assessment.11
Yes No
Notapplicable
6 I have attached my confirmation of passing a Safeguarding course. Yes No
Notapplicable
7 If my research project involves a contract between Anglia Ruskin University and an external
party, I have had the contract approved by the Secretary and Clerk’s Office12
Yes No
Notapplicable
8Where required, UG or PGT students must submit confirmation with this form that they have passed the on-line ethics training.
Some courses have exemption from this requirement. Please check with your supervisor.
9For research conducted at ARU including Ixion, University Centre Peterborough and College of West
Anglia,gotohttp://web.anglia.ac.uk/anet/staff/sec_clerk/gen_info.phtmlfortherelevantguidance.
Studentsatotherinstitutionsmustfollowlocalprocesses.
10For guidance go toweb.anglia.ac.uk/anet/staff/sec_clerk/dpa.phtml
11Fordetailsgotoweb.anglia.ac.uk/anet/rdcs/compliance/faqs.phtml
12 For details go to http://web.anglia.ac.uk/anet/staff/sec_clerk/
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Pr oduc edb y Corpor at e Mark eting, Inter national& De v elopment Ser vic e s ,AR U 15- 16/ 136/MB

Confirmation of Data StorageCompliance
By sending this form you confirm that:
 Physical documents containing personal or confidential information will be stored securely and only accessible to the
research team and other authorised individuals.
 You will not store protected information [as defined by the Data Protection Act 1998] in personal cloud
services, such as Dropbox, Google Drive or Microsoft OneDriveas their quality or security cannot be
guaranteed.
 Any portable media, such as USB storage devices, removable hard drives, CDs or DVDs, that are used to hold
personal, confidential or sensitive data will be securely stored on-premises and appropriately encrypted when
used off-premises.
 Access to our remote desktop facilities will always be via an approved connection.
The preferred storage solution for electronic files is on a University server accessed from a password protected computer.
Please consult our IT Acceptable Use Policy for further information and guidance: http://web.anglia.ac.uk/it/policy/
ApplicantDeclaration
BysendingthisformfrommyAngliaRuskine-
mailaccount,IconfirmthatIwillundertaketheresearchasdetailedhere.IunderstandthatImustabidebythetermsofmyethicalapprovalandth
atImaynotamendtheresearchwithoutfurtherethical approval. I also confirm that the research will comply with all Anglia Ruskin
ethical guidance, all relevant legislation and any relevantprofessionalorfundingbodyethicalguidance.
Supervisor/FirstSupervisor Declaration
BysendingthisformfrommyAngliae-
mailaccount,IconfirmthestatementsintheApplicantDeclarationandthatIwillsupervisetheresearchasdetailedintheapplication.
Thank you for completing the Stage 1 Research Ethics Application Form.
Please submit it as follows:
Staff Researchers: Send form directly to the relevant committee.
Student Researchers: Send form to Supervisor/First Supervisor.
Supervisor/First Supervisor: Check application and forward to the relevant committee.
Date 8 September 2016
Version 3.1
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