AnimeCoup Pty Ltd: Comprehensive Game Development Project Plan

This assignment presents a comprehensive game development plan for AnimeCoup Pty Ltd, outlining strategic and operational objectives to capitalize on the growing online gaming market. The plan details requirements such as resources, budget ($500,000), and a 3-month timeframe, emphasizing the development of an innovative mobile-based game. It covers industrial standards, risk analysis (changing requirements, scheduling, employee turnover, technical and budgetary risks), and a detailed ICT project plan including terms, budget planning, required skillsets, computing resources, timelines with a Gantt chart, and communication protocols. The project plan also defines the roles and responsibilities of the project team, communication and reporting protocols, project monitoring and control mechanisms, and protocols for project and resource control. The assignment concludes with a checklist for project validation, plans for handover and client debriefing, project review for improvements, and lessons learned, including organizational improvements and a report for senior management, affirming the project benefits. The plan incorporates Agile and Scrum methodologies with tools like Trello and Dundoc for project management, communication, and documentation.

Running head: CREATION OF GAME DEVELOPMENT PLAN
Creation of Game Development Plan
Name of the Student
Name of the University
Author’s note

1CREATION OF GAME DEVELOPMENT PLAN
Table of Contents
1. Introduction and Objectives.........................................................................................................3
1.1 Strategic Objectives...............................................................................................................3
1.2 Operational Objectives..........................................................................................................3
1.3 Requirements Summary.........................................................................................................3
1.4 Output and Deliverables........................................................................................................4
1.5 Industrial Standards and Legislations....................................................................................4
1.4 Risk Analysis Report.............................................................................................................4
2. ICT Project Plan..........................................................................................................................5
2.1 Terms and References............................................................................................................5
2.2 Summary of Budget Planning................................................................................................5
2.3 Summary of skillsets required...............................................................................................5
2.4 Summary of computing and other physical resources...........................................................6
2.5 Summary of timelines and schedule with Gantt chart...........................................................6
2.6 Summary of communication protocols with the clients and sub-contractors........................8
3. ICT Project Team........................................................................................................................8
3.1 Roles of responsibilities of each team member.....................................................................8
3.2 Protocols for the team communications................................................................................9
3.3 Protocols for the reporting processes.....................................................................................9
4. Project Monitoring and Control...................................................................................................9

2CREATION OF GAME DEVELOPMENT PLAN
4.1 Summary of project management tools and methodologies..................................................9
4.2 Summary of key performance index for each team members.............................................10
4.3 Protocols for project plan control........................................................................................10
4.4 Protocols for project resource control..................................................................................10
5. Finalising the Project.................................................................................................................10
5.1 Checklist to verify and validate the project.........................................................................10
5.2 Plan for handover.................................................................................................................11
5.3 Plan for debrief to client’s staff members............................................................................11
5.4 Project review for improvements.........................................................................................11
6. Lessons Learnt...........................................................................................................................11
6.1 Organisations improvements – process changes.................................................................11
6.2 Lessons report to the senior management............................................................................12
6.3 Affirmation of the project benefits to the organisation.......................................................12
Bibliography..................................................................................................................................13

3CREATION OF GAME DEVELOPMENT PLAN
1. Introduction and Objectives
1.1 Strategic Objectives
In the recent times, there have been massive trends in the online gaming market. The
gaming market faces major competitions in the recent times due to a large number of competitors
who are in the process of developing new kind of gaming strategies for bringing new experiences
for the people. The AnimeCoup Pty Ltd has also understood the present market scenario and thus
have decided to enter within the competitive market to develop an innovative game that would
be able to improve the market scenario of the company. The pricing strategies of the company
would also be changed in order to generate more profits.
1.2 Operational Objectives
The concept of gaming is considered as the most important for people of all ages. In
order to maintain their foothold over the gaming sector, the company has incurred games
designers, software developers, graphic designers and a dedicated marketing team to look into
the operational aspects of the organisation. They would perform an analysis over the current
market and then decide on some strategies to develop their organisational strategy. They would
also develop an innovative gaming concept, which would be entirely new to the users and thus
bring huge profits towards the organisation.
1.3 Requirements Summary
The requirements for the development of the innovative game includes resources that are
allocated for the project. This includes 2 game designers, 2 graphic designers, 3 software
developers and 1 marketing person who would hold responsibility for developing an innovative

4CREATION OF GAME DEVELOPMENT PLAN
concept of gaming and implementing the developed idea. The project has also been assigned a
budget of $500,000 and a time period of 3 months.
1.4 Output and Deliverables
The important deliverables and output that would be put forward by the organisation are:
1. To develop an innovative game that would be able to attract new users and thus
establish a firm foothold of the company in the gaming market.
2. Completion of the project within the estimated budget and limited time period.
3. To implement a fully functional mobile-based game that would gain enough popularity
from users.
1.5 Industrial Standards and Legislations
The Classification Act is one of the industrial standard in Australia that helps in
providing a model based on the classification of films, publications and computer games. These
are based on legislative rules and direct regulation, with the classified decisions that are made by
independent board of statutory. The Broadcasting Services Act also provides a co-regulatory
based approach. Under this act, the different rules are developed by the industry in certain codes,
which are subjected to legislative requirements and industry classified content.
1.4 Risk Analysis Report
Types of Risks Description
Changing
Requirements
Due the design of the project, there could be certain changes in
requirements. Technical requirements might change or the financial
considerations might change due to changing scenarios during the
developing the project.
Scheduling and
estimation
Improper scheduling of tasks and lack of proper estimation strategies could
lead to risks within the project.
Employee
turnover
Any of the member within the concerned team could leave the project as
they might get some better opportunity of work. Hence, they should be

5CREATION OF GAME DEVELOPMENT PLAN
hired on a contractual basis.
Technical risks During the process of development, the project might incur some technical
issues on the present workable software. The software might not be able to
support the high requirements of the project.
Budgetary risks Additional requirements could arise during the development of the project.
This would lead to additional requirement of budget, which would further
incur risks towards the development of the project.
Compromising
with designs
There might be a conflict within the team members based on the designed
graphical elements. The situations of conflict could lead to hampering of the
game designing project. This could further lead to delay in project delivery
within the assigned deadlines.
Issues based on
productivity
The limited time period could lead to issues based on productivity. The
developers have to complete the project within the assigned deadline that
further leads to effect on delivering a highly productive output.
2. ICT Project Plan
2.1 Terms and References
Trello, Agile, Scrum
2.2 Summary of Budget Planning
The budget of the project has been fixed at $500,000. Along with the software
developers, game designers, graphic designers and the marketing head, the company would also
hire a person for voice acting for the background score of the game. The game would also
include music and thus the company would also need to pay the musicians for the development
of music. The company would also pay the license providers for gaining a license over the
product. The company also needs to procure new equipment such as software and hardware that
would be needed for developing the setup of computers.
2.3 Summary of skillsets required
The development of skills would be extremely useful for developing a proper game for
the company. This would include:

6CREATION OF GAME DEVELOPMENT PLAN
1. The game developers should be able to work in different teams.
2. The graphic designers should have excellent drawing and visual design skills.
3. The game designer should also possess skills based on storytelling and narrative
development. They should also be extremely creative and imaginative.
4. The game designer should also have skills for thinking about the idea of the game in a
logical and systematic manner.
2.4 Summary of computing and other physical resources
The different computing and physical resources that would be required for development
of the game are:
1. Firstly, the plan for the game should be laid out. In order to design a plan for the game,
Dundoc could be used for designing the document of the game plan. With these tool, the team
members would be able to design the entire document plan, introduce the project team members
with their roles and do other important functions.
2. The team should also make use of a Trello Project Management tool that would be
helpful for organizing the tasks, design mind maps, and ensure a to-do list. The tool is of free
version and supports exclusive features.
2.5 Summary of timelines and schedule with Gantt chart
The different timelines that are scheduled for the project are:
1. Ensuring of legal compliance – During this step, each of the legal procedures in
relation to game development should be taken care of. All legal procedures should be checked

7CREATION OF GAME DEVELOPMENT PLAN
and ensured that they are properly designed. The completion of the task would be done in Week
1.
2. Preparing Plan – This step would initiate from week 2. During this step, the plan of
the project would be prepared. Each of the team members would be selected and tasks would be
assigned to each of them.
3. Concept Development – In this stage, the concept of the game would be developed.
This would be able to define the proper project plan that would ensure that the game concept has
been defined successfully.
4. Further development – In this step, any further development works that might be
needed for the project should be done. After this step, the design of the game would begin.
5. Animation design – The design of animation for the game would begin from week 7.
In this step, the background animation of the game would be developed.
6. Graphic design – The other different graphics for the game would be developed in
this step. In this step, the graphics of the game should be developed in such a way that would
attract the users of the game.
7. Sounds and Music – The background score of the project would be developed in this
phase.
8. Testing and project finalisation – During this phase, the testing of the product is
done in order to ensure that there are no problems during playing the game. After a proper form
of testing has been done, the project would be finalised and then the project would be made
ready for launching in the online market.

8CREATION OF GAME DEVELOPMENT PLAN
9. Marketing Campaign – After the game is ready to be launched in the online market,
the marketing of the game would begin. The marketing team would be responsible for designing
the proper strategies that would help in advertising the game product.
2.6 Summary of communication protocols with the clients and sub-contractors.
Communication Protocols with Clients and Sub-Contractors
Sub-contractors Required information Time of requirement Format
Project Manager Each of the development
process and progress of
each of the steps.
Daily Conversing with
employees on a
weekly basis
Game designer Progress of the project and
major milestones
Weekly and daily Documentation report
Game
developers
Provided real-time
information about the
development work over
the project
Daily Written report.
Gaming
platforms
Marketing information,
operational requirements
and availability of games
Monthly Written report
Marketing expert Understand the present
game development market
and develop strategies that
would help in promoting
the gaming market.
Monthly Written report
3. ICT Project Team
3.1 Roles of responsibilities of each team member
Team Members Role
Project Manager Supervising over each of the details of the project. he would perform
recruiting of each of the team members, ensure that the training provided
to them is adequate and appraisal of staff. The project manager would
allocate budget, schedule plan of working and ensure that customer
complaints and queries are taken into account and resolved accordingly.
Software
developers
They would review the present working systems, present new ideas for
the development of game. They would also work with analysts, game
designers to present new ideas for the development of the game.

9CREATION OF GAME DEVELOPMENT PLAN
Game designers They would present the entire story of the game. They would perform
reviews over the design of the game, design mechanics of role-play, and
create different prototypes for management and staff. They would also
document the entire process for the design of the game.
Graphic designers They would meet with different clients in order to communicate with
them and thus note their requirements. Based on that, they would plan the
entire design of the game, the background setting of the game, illustration,
text, colour, photography and computer generated imagery. These designs
would be presented to project manager for their approval. After a proper
approval, they would prepare further design of the entire project.
Marketing expert They would conduct a primary research over the present marketing
scenario, discover the market trends, competitor offerings, pricing
schedules, demographic data and product specifications. The marketing
team would also participate in different campaigns and thus promote the
idea of the game.
3.2 Protocols for the team communications
The team would communicate on a daily, weekly and monthly basis. They would remain
connected with each other with the help of emails, documentations and progress reports.
3.3 Protocols for the reporting processes
Each of the teams would report to the project manager after successful completion of the
desired schedules that would be defined in the project plan. They would communicate over email
about the meetings that would be conducted. The entire documentation would remain secure with
the project manager.
4. Project Monitoring and Control
4.1 Summary of project management tools and methodologies
The project should implement Trello as a Project Management tool that would help them
in the management of the project based on game development. This tool provides free version
and thus every concerned team member would be able to make use of the tool.

10CREATION OF GAME DEVELOPMENT PLAN
4.2 Summary of key performance index for each team members
Each of the team members would be allocated their particular tasks and that would be
measured in terms of daily, weekly and monthly progress reports. Other KPIs that could be
implied are – Daily Active Users, sessions, engagement, retention and conversion rate.
4.3 Protocols for project plan control
The project plan would be controlled and entirely be viewed by the project manager.
They would be responsible for viewing the entire overview of the project. They would also imply
the best possible methods to ensure that the project is completed within the given time and also
within the estimated budget for the project.
4.4 Protocols for project resource control
Each of the resources that are engaged for the project should be controlled by gathering
the project reports. It should be ensured there is no use of extra resources for the project. Each of
the extra resources that are required for the project should be approved by the project manager.
5. Finalising the Project
5.1 Checklist to verify and validate the project
Task Completion date Checked Mark
Design of the project
Deciding over the
target audience of the
game
Design of characters
Design of
environment
Indication of
difficulty levels
Display of ideas
Marketing ideas

11CREATION OF GAME DEVELOPMENT PLAN
5.2 Plan for handover
After the project is over, each of the team members would be paid and the project would
be signed off. The game should be properly tested and checked against all possible conditions.
After the project requirements have been cleared and checked properly, the project manager
would hand over the project to the CEO of the company.
5.3 Plan for debrief to client’s staff members
During the process of debriefing the project to the staff members involved within the
project, each of the mistakes should be pointed out. The objectives of the project should be
discussed and it should be reviewed that each of the objectives that had been defined have been
met properly. The root causes should be uncovered. The team should also plan the future steps of
the project.
5.4 Project review for improvements
The project should be reviewed by the CEO of the organisation. They should also
conduct beta tests in order to detect any kind of problems that might arise within the project. Any
detected faults should be immediately recorrected and improvement must be made within the
shortest possible time.
6. Lessons Learnt
6.1 Organisations improvements – process changes
After the project has been launched, reviews should be collected from the users. Each of
the reviews would be helpful for the organisation to gain reviews about the success or failure of
the project. The feedbacks would also be helpful for the company to understand about the

12CREATION OF GAME DEVELOPMENT PLAN
improvements that have been made within the game, the exclusive features and the other features
of the game.
6.2 Lessons report to the senior management
Lessons learned
Experience Impact Lessons learnt
Budgetary issues Medium Budget should be defined in
the preliminary state of the
project upon gaining a proper
knowledge over the costs
within the present market.
Proper marketing activity High Marketing should be done
during the development of the
project. This would help in
raising the expectations of the
customer from the game.
Delays in project planning
and initiation
High The project should be
planned in advance. This
would ensure that the project
is completed within the best
possible time and budget.
6.3 Affirmation of the project benefits to the organisation
The benefits of the project towards the organisation would be confirmed within the initial
few months after the launch of the project. The CEO of the organisation would look into the
approach of the users towards the game. He would also look into the business revenue that would
be generated after the launch of the new game.

13CREATION OF GAME DEVELOPMENT PLAN
Bibliography
"Industry Codes And The New Scheme | ALRC". 2019. Alrc.Gov.Au.
https://www.alrc.gov.au/publications/13-codes-and-co-regulation/industry-codes-and-new-
scheme.
Calderón, Alejandro, and Mercedes Ruiz. "Bringing Real-life Practice in Software Project
Management Training Through a Simulation-based Serious Game." In CSEDU (2), pp. 117-124.
2014.
Claussen, Jörg, Thorsten Grohsjean, Johannes Luger, and Gilbert Probst. "Talent management
and career development: What it takes to get promoted." Journal of World Business 49, no. 2
(2014): 236-244.
Conforto, Edivandro C., Fabian Salum, Daniel C. Amaral, Sérgio Luis Da Silva, and Luís
Fernando Magnanini De Almeida. "Can agile project management be adopted by industries other
than software development?." Project Management Journal 45, no. 3 (2014): 21-34.
Cowan, Brent, and Bill Kapralos. "A survey of frameworks and game engines for serious game
development." In 2014 IEEE 14th International Conference on Advanced Learning
Technologies, pp. 662-664. IEEE, 2014.
Hocking, Joseph. Unity in action: Multiplatform game development in C# with Unity 5. Shelter
Island, NY: Manning Publications, 2015.
Jaramillo, Carlos Mario Zapata. "Teaching software development by means of a classroom
game: The software development game." In Developments in Business Simulation and
Experiential Learning: Proceedings of the Annual ABSEL conference, vol. 36. 2014.

14CREATION OF GAME DEVELOPMENT PLAN
Lei, Howard, Farnaz Ganjeizadeh, Pradeep Kumar Jayachandran, and Pinar Ozcan. "A statistical
analysis of the effects of Scrum and Kanban on software development projects." Robotics and
Computer-Integrated Manufacturing43 (2017): 59-67.
Marchewka, Jack T. Information technology project management. John Wiley & Sons, 2014.
Misfeldt, Morten. "Scenario Based Education as a Framework for Understanding Students
Engagement and Learning in a Project Management Simulation Game." Electronic journal of e-
Learning 13, no. 3 (2015): 181-191.
Murphy-Hill, Emerson, Thomas Zimmermann, and Nachiappan Nagappan. "Cowboys, ankle
sprains, and keepers of quality: How is video game development different from software
development?." In Proceedings of the 36th International Conference on Software Engineering,
pp. 1-11. ACM, 2014.
Nordby, Anders, Kristine Øygardslia, Ulrik Sverdrup, and Harald Sverdrup. "The art of
gamification; teaching sustainability and system thinking by pervasive game development."
Academic Conferences and Publishing International Limited, 2016.
Oakes, Graham. Project reviews, assurance and governance. Gower, 2016.
Panourgias, Nikiforos S., Joe Nandhakumar, and Harry Scarbrough. "Entanglements of creative
agency and digital technology: A sociomaterial study of computer game
development." Technological forecasting and social change 83 (2014): 111-126.
Pho, Annie, and Amanda Dinscore. "Game-based learning." Tips and Trends (2015).

15CREATION OF GAME DEVELOPMENT PLAN
Pirker, Johanna, Annakaisa Kultima, and Christian Gütl. "The value of game prototyping
projects for students and industry." In Proceedings of the International Conference on Game
Jams, Hackathons, and Game Creation Events, pp. 54-57. ACM, 2016.
Rumpe, Bernhard, and Astrid Schröder. "Quantitative survey on extreme programming
projects." arXiv preprint arXiv:1409.6599 (2014).
Serrador, Pedro, and Jeffrey K. Pinto. "Does Agile work?—A quantitative analysis of agile
project success." International Journal of Project Management 33, no. 5 (2015): 1040-1051.
Smith, Anthony N. "The backer–developer connection: Exploring crowdfunding’s influence on
video game production." New Media & Society 17, no. 2 (2015): 198-214.
Uskov, Alexander, and Bhuvana Sekar. "Serious games, gamification and game engines to
support framework activities in engineering: Case studies, analysis, classifications and
outcomes." In IEEE International Conference on Electro/Information Technology, pp. 618-623.
IEEE, 2014.