Anne's Bridal Salon: Business Plan for a Bridal Salon in Ontario

This document presents a detailed business plan for Anne's Bridal Salon, outlining its core services, target market, and competitive advantages. The plan begins with a business summary and aims, followed by a description of the products and services, emphasizing the unique selling proposition of customized bridal services. The market analysis includes a description of the typical customer and their location, along with branding strategies. The plan incorporates market research, competitor analysis, and a comprehensive marketing strategy, including product, place, price, and promotion elements. It also covers operational and logistical aspects, cost and pricing strategies, and financial forecasts. The plan references relevant academic sources to support its findings and recommendations, providing a solid foundation for the proposed bridal salon's success.

<Anne's Bridal Salon>
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Table of Contents
Section One....................................................................................................................................................3
1.1 Business summary:..............................................................................................................................3
1.2 Business aims:.....................................................................................................................................3
Section Two...................................................................................................................................................4
2.1 Describe the core product/service you are going to sell:....................................................................4
2.2 Explain your business’s product/service USP.....................................................................................4
2.3 Describe any other product/service you are going to be selling:........................................................4
Section Three.................................................................................................................................................5
3.1 Describe your typical customer:..........................................................................................................5
3.2 Where are your customers based?.......................................................................................................5
3.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your
product/service..........................................................................................................................................5
Section Four...................................................................................................................................................6
(Explain your market research with full Harvard references)...................................................................6
Section Five...................................................................................................................................................7
Two rivalries ad their place in market.......................................................................................................7
Section Six.....................................................................................................................................................8
Marketing strategy.....................................................................................................................................8
Section Seven.................................................................................................................................................9
Operations and logistics............................................................................................................................9
Section Eight................................................................................................................................................10
Costs and pricing strategy.......................................................................................................................10
Section Nine.................................................................................................................................................11
Financial forecasts...................................................................................................................................11
REFERENCES............................................................................................................................................14

Section One
Business Overview
1.1 Business summary:
Anne's bridal salon is the planned to offer unique bridal services to people keeping in mind
competition and changing fashion trends. The idea is developed to meet basic needs of brides at one stop.
It will be known as one sell store for Bridal dressing. It is developed by considering strengths and
weakness of rivalries in fashion industry. It is a unique approach of managing change in salon services
and outreaching different type of customers with different services. The salon will effective serve the
needs of local people who are looking for quality bridal products at affordable prices. Th location of salon
will be Ontario, London and target of firm will be all residential people.
1.2 Business aims:
Aim of Anne's bridal salon business to offers specific Bridal salon services to people with regard to
changing industry trends. The salon will be full service dress shop and bridal salon which will help in
approaching large number customers easily because the biggest query of society these days is dress and
then make-up accordingly (Nuttavuthisit and Thøgersen, 2017). However, Ann's salon is combination of
services which will helps the business in managing customer satisfaction and attaining competitive
advantage.

Section Two
Products and services
2.1 Describe the core product/service you are going to sell:
The products of Anne's bridal salon will comprise dresses of Bridesmaid which is essential part of
wedding. Further, the products of salon will be different type of dresses for wedding like, gowns, causal
dresses, part themes dress, tuxedo, etc. It will be moreover customised according to customer
requirements. However, shoes, jewellery, headpieces and crinolines will be another necessary
requirement of wedding which will available at Bridal salon. The additional inventory of business will
comprise, dyeable stain shoes, re order-able jewellery, and headpieces and sample of sixty wedding
gowns.
2.2 Explain your business’s product/service USP
The USP of Ann's Bridal salon will be its customized bridal services which will be addressed by
specialist in salon who will make changes in salon products according to requirement of customers.
Luxury and premium event appointment to brides will another USP of the salon which is planned keeping
in mind requirement of customers an industrial trends.
2.3 Describe any other product/service you are going to be selling:
The services of salon will be run by owners themselves and there will be some sales associates, tailor for
bridal alteration of any customize changes in products. The individual will be hired to assist specialist
requirement of brides and family. The services of salon will be serve in particular time duration that is 10
AM to 5 PM on Monday to Saturday. In addition, bridal services will be open for customer till late night
only in December.

Section Three
The market
3.1 Describe your typical customer:
Client of Anne's Bridal salon will be segmented on the basis of demographics and majority of them will
be Women who travel counties to fund find wedding dresses at reasonable prices (Ducange, Pecori and
Mezzina, 2018). Further, the buyers will be residential who seeks for one place for managing entire
shopping for bridal look. Further, there are women are remarrying seek for fir percentage on wedding
look will be potential customer of salon.
3.2 Where are your customers based?
The consumer will be residential or people travelling to Ontario, London for specific purpose of
Bridal shopping.
3.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your
product/service
The branding of Anne's Bridal salon will be based on customization and will be offering new year
dress sales in its Early Bird promotion. Further, the firm will be organisation engagement promotion and
awareness advertising. In addition, the company will feature sales and special event to capture attention of
buyers. Likewise, window display will be used by company for promotion and to attract attention of
customers.

Section Four
Market research
(Explain your market research with full Harvard references)
Market research play a crucial role for business and for personal skills' development. When
researching market and potential for Anne's bridal salon focus was to derive competitors analysis which
helps in deriving two key competitors of business on the basis of which branding and pricing strategy is
done which is beneficial for the successful business plan (Hopp and et.al., 2018). In addition, market
research helped me in evaluating needs of managing customization in salon services because every person
who is seeking for bridal look have own idea of dressing and Bridal look. However, I feel scurvy of
market and potential customer helped the business in gaining insights over managing successful business
plan. According to Brace, 2018, market research via primary data collection method that is Survey is the
best approach of managing successful changes in services and business plan because it helps the in
predicting response of buyers towards services.

Section Five
Competitor analysis
Two rivalries ad their place in market
One biggest rivalry of Ann's Bridal salon is Lavender Bridal salon which offers similar salon
services for weddings but the firm lack stock management and therefore have no trending services and
there is only old stock which is offered to buyers. However, the major strength of Lavender is existence
which is from last 30;'s ears therefore has large and strong consumer base. In accordance with this it can
be said that threat to this Bridal salon can from Anne's Bridal service which will be offered at reasonable
services with high quality and customized products. Thus, the competition from Lavender Bridal salon ill
be overcome by making use of competitive pricing approach. For example, Lavender salon sales dying
shoes at 8 pounds where Anne's will be offering it at 5 pound.
Second biggest rivalry of Anne's bridal salon will be Bellets Bridals whose major weakness is
lacking customer experience and poor work management which leads to late delivery or increasing work
pressure which creates mess for customers as well as employees. On the other hand, the major strength of
competitor is its location because of which customers from different region visit the firm (Rao-Nicholson
and Khan, 2017). However, it can be said that appropriate management of service with the help of sales
associate and specialised designers Anne's Bridal salon will become threat of its second competitor
Bellets bridal.

Section Six
Marketing strategy
The marketing strategy is required to be implemented by organisation so that it may be able to
attain desired goals in the best manner possible. It can be analysed that good market strategy is that which
effectively focuses on producing right product mix in effectual manner. The marketing mix for the Anne's
Bridal Salon is prepared below-
Product-
The product should be unique so that it may effectively provide satisfaction to the customers with
ease. Firm will offer full-service dress shop and bridal salon for the brides (Ghosh, 2017). Moreover, it
will offer wedding gowns, tuxedo rentals, casual dresses, party dresses, shoes, jewellery, crinolines, and
headpieces. This will make them loyal towards company as organisation will use quality products in
effective manner. It is required that in order to attain profits, superior quality products are to offered to
customers so that it may be able to enhance customer satisfaction. Thus, Anne's Bridal Salon will attain
desired objectives quite effectually
Place-
It is one of the important part in the marketing mix as it is required that business should be based
in heart of city so that customers may easily come. Moreover, this will scale up profits of firm with ease.
On the other hand, Anne's Bridal Salon would be located in Ontario, London which would be open from
10 am. to 5 pm from Monday to Saturday, with a luxury of evening appointments for the brides will be
made in special cases. The property is based on lease having 1650 feet and paying a rent of 500 pounds.
Thus, it can be said that business will be able to attain profits in effective manner and as a result,
objectives would be met.
Price-
The price plays crucial role as customers are attracted when affordable prices are quoted by
company. It can be analysed that firm will implement penetrating pricing strategy so that it may easily
attain good customer base (Toffoletti and Thorpe, 2018). This will be achieved as prices would be set
lower than those of competitors which will provide chance to firm to capture market share with ease. It
means that business would effectively attain brides in a higher quantum and as a result, profits would be
accomplished in long-run.
Promotion-
It is another crucial strategy for the business as promotion is required which will make customers
in getting know about offerings by business. For accomplishing promotion, local ads will be offered in
newspapers, magazines and TV. Kind of sale would be featured for next few months. Store front and
window displays will be another mechanism for accomplishing promotion. Hence, firm will succeed in
the market.

Section Seven
Operations and logistics
7.1 Premises:
Rented workshop in Clapham
7.2 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
Dog collar leather No New World of Leather £2,000
Sparkly baubles No New Chinasales.com £1000
Glow in the dark
paint
No New Dulux Online £800
7.3 Transport:
Delivery bike – moped – 50cc - £1200
7.4 Legal requirements:
Nil
7.5 Insurance requirements:
Business Insurance - £90/year
7.6 Management and staff:
Collar makers x3
7.7 Additional information:

Section Eight
Costs and pricing strategy
Product/service name
Bridal dresses
A Number of units in calculation 500
B
Product/service components
Dresses for brides, make-up etc.
C Total product/service cost 20 (£)
D Cost per unit 20
E Price per unit 60
F Profit margin (£) 40
G
Profit margin (%)
(Profit / Price x 100 = Profit margin)
0.67
H Mark up (%)
(Profit / Cost x 100 = Mark Up) 2

Section Nine
Financial forecasts
9.1 Sales and costs forecast
Month 1 2 3 4 5 6 7 8 9 10 11 12 TotaL
Sales forecast
A Product or Service 10 20 25 30 40 45 50 60 70 80 90 100
B Product or Service
Costs forecast
C Product or Service 2 4 3 2 4 3 4 5 4 2 2 3
Total Profit
8 16 22 28 36 42 46 55 66 78 88 97
D Assumptions
(e.g. Seasonal trends)

9.2 Costs table

Cost item What is included and how you worked it out Total cost
Labour Salaries of employees 5
Fuel expense Getting dresses form warehouse 7
Insurance expense Safety purpose 8
Total 20

REFERENCES
Books and Journals
Brace, I., 2018. Questionnaire design: How to plan, structure and write survey material for effective
market research. Kogan Page Publishers.
Ducange, P., Pecori, R. and Mezzina, P., 2018. A glimpse on big data analytics in the framework of
marketing strategies. Soft Computing. 22(1). pp.325-342.
Ghosh, C., 2017. A Study on-Evaluating Marketing Strategies Adopted by Home Appliance for
Economic Development in India. International Journal of Social Sciences and Humanities
(IJSSH). 1(1). pp.9-15.
Hopp, C. and et.al., 2018. Revisiting the influence of institutional forces on the written business plan: a
replication study. Management Review Quarterly. pp.1-38.
Nuttavuthisit, K. and Thøgersen, J., 2017. The importance of consumer trust for the emergence of a
market for green products: The case of organic food. Journal of Business Ethics. 140(2). pp.323-
337.
Rao-Nicholson, R. and Khan, Z., 2017. Standardization versus adaptation of global marketing strategies
in emerging market cross-border acquisitions. International Marketing Review. 34(1). pp.138-158.
Toffoletti, K. and Thorpe, H., 2018. Female athletes' self-representation on social media: A feminist
analysis of neoliberal marketing strategies in “economies of visibility”. Feminism &
Psychology. 28(1). pp.11-31.