Social Media Marketing: Annotated Bibliography - Marketing Course

This annotated bibliography presents a compilation of summaries and critical evaluations of four articles related to social media marketing. The first article discusses food marketing to children in the digital age, highlighting the role of new media and the need for parental responsibility. The second article emphasizes the importance of strategic social media marketing for enhancing brand image and customer support. The third article explores the impact of social media marketing on business growth, noting both positive outcomes and potential risks like hacker interventions. Finally, the fourth article examines the debate around social media marketing as a myth versus a necessity, considering its effectiveness and feasibility in connecting with customers. Each annotation includes a summary, critical evaluation of credibility and usefulness, and relevance to potential essay topics.

Running head: ANNOTATED BIBLIOGRAPHY
Annotated bibliography on articles
Name of the student:
Name of the university:
Author note:

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ANNOTATED BIBLIOGRAPHY
Article 1: Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but
same old tricks: food marketing to children in the digital age. Current obesity reports, 4(1),
pp.37-45
Summary
In order to secure their position in the market, the food companies have introduced new
mediums for considering the children as the target market. However, stereotypical notions in the
advertisements adversely affect the individual sentiments of the children. Due to the lack of
understanding between the right and the wrong, the parents need to take the responsibility of
catering to their nutrition (Kelly et al. 2015). Indulgence with the gadgets contradicts healthy
eating in case of the children. Engrossing the gadgets generates the risk of obesity within the
children, which is a loss for the food marketers in the age of era of digitalization
Critical evaluation
The responses from the children enliven the extent to which they have access towards the
new media and technology for catering to the appetite needs. The article undertakes the means of
campaigns for finding recommendations towards improving food marketing. Herein lays the
credibility of the article. The present age is that of machines; where the parents lack the quality
time to spend with the children. This provides opportunity to the children to eat their favorite
things (Kelly et al. 2015). This is one of the weaknesses, which the article points out. What they
do not realize is that, they are slowly and gradually moving towards the risk of obesity.
Negligence in this direction provides competitive advantage to the fast food companies and apps.
This is because the indulgence of the parents regarding eating these foods. Digital marketing acts
as an address for the health related risks, which are generated within the children.

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Usefulness
The transition from new and old can be related to the transformation in the thought
process of the people. Even though new technologies have turned up, the people lack the
rationality in terms of operating them. Here, the children cannot be blamed. This is because it is
the parents who have handed mobile and gadgets in the hands of the children at a tender age
(Kelly et al. 2015).
Article 2: Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert
Journal of Marketing, 5(1).
Summary
Strategy is important in terms of bringing innovation in the business activities. This is the
message, which the article conveys. The article also upholds the popularity of technological
innovation, which has enhanced the brand image of the companies and organizations. The
concept of social media marketing is one of the main attractions of the article. One of the
relevant concepts of the article is the effective and efficient advertising, which plays a crucial
role in gaining customer support (Vinerean 2017).
Critical evaluation
Strengths
Developing strategies for social media marketing proves beneficial for the companies and
organizations. This is because strategies help in systematizing the business activities according to
their priorities. The parameter of “social” relates to the aspect of “public relations”, which can be
strengthened through the means of effective and proper advertising.

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Credibility
Complying with the legal aspects in terms of advertising helps the personnel to gain large
scale customer support, dependence and loyalty (Vinerean 2017). Legal parameter correlates
with ensuring the wellbeing of the customers.
Usefulness
Strategies assist the personnel to enhance the efficiency in the business activities.
Involving the clients, for developing the strategies, results in the production of innovation ideas
in terms of improving the social media marketing. This innovation is directly related to customer
satisfaction. Non-complaince with the legal restriction results in the achievement of negative
outcomes. This negativity adds vulnerability into the market position of the companies and
organizations. Adopting the means of feedback is assistance in terms of gaining effective
solutions for altering the workplace scenario for achieving infrastructural development (Vinerean
2017).
Article 3: Alharbie, A., 2015. Business growth thru social media marketing. International
Journal of Innovation and Applied Studies, 13(4), p.873
Summary
The article provides an insight into the importance of social media marketing in terms of
enhancing the growth and development process. The means of social media has assisted the
companies and organizations to add to the stock of customers. Social media has also proved
beneficial for the small-scale industries in terms of expanding the scope and arena of their

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business. The main attraction of the article is the independent factors of social media marketing,
which have brought noticeable difference in the business (Alharbie 2015).
Critical evaluation
Credibility
The article upholds the positive impacts of social media in the workplace. However,
negative results have also found their presence in some of the companies and organizations.
Typical examples of this are the hacker interventions and failure of the systems. These resulted
in the loss of organizational data, compelling the personnel to encounter a stalled productivity.
Herein lays the need for hiring experts, who would check the functionality of the produced
systems before supplying them to the clients. Self-attempts for repairing the defective systems
can lead to loss of organizational resources (Alharbie 2015).
Usefulness
Social media is important for the companies and organizations in terms of efficient
marketing. However, the personnel need to expose rational behavior in terms of operating the
functions in the social media. Adhering to the terms and conditions of Data Protection Act
(1998) assists the personnel to protect the safety, security and privacy of the organizational data.
This assistance is also helpful for maintaining the privacy of the personal data of the clients and
the customers. This would help in enhancing the brand image through the means of
strengthening the bondage with the customers (Alharbie 2015).
Article 4: Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a
necessity. The Journal of Applied Business and Economics, 16(5), p.74

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Summary
The article speculates the real nature of social media into the workplace operations. The
answer to this is varied and wide-ranging in terms of the conceptions and ideas relating to the
benefits of social media. As a matter of specification, the article assesses the effectiveness,
feasibility and appropriateness of the responses of opponents and proponents (Whiting and
Deshpande 2014).
Critical evaluation
Social media is seen in terms of a myth and a necessity in this article. In terms of the
functionality, social media can be considered as a necessity. Delving deep into the benefits, the
perspective of “myth” can be nullified. Countering this, the inability of the personnel to establish
connection with the customers affirms the perspective of “myth”.
Credibility
The widespread benefits of social media, makes it a necessity in terms of securing the
market position of the companies and organizations. This is in terms of coping with the intense
competitions from the contemporary brands (Whiting and Deshpande 2014).
Usefulness
Strengths
Social media is necessary, as it widens the scope and arena of the business. Along with
this, it also helps the personnel in communicating with large number of audience at the same
time. Provision of proper access to the customers eases the process of buying. This activity
reflects the respect shown by the personnel towards the purchasing power of the customers.

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Ensuring that the customers are being able to access the services falls within good ethical
practices. Herein lays the importance of legal compliance, which creates a positive image about
the services in the minds of the customers (Whiting and Deshpande 2014).

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References
Alharbie, A., 2015. Business growth thru social media marketing. International Journal of
Innovation and Applied Studies, 13(4), p.873.
Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks:
food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of
Marketing, 5(1).
Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity. The
Journal of Applied Business and Economics, 16(5), p.74.