Annotated Bibliography: Impact of Social Media Marketing on Business

This annotated bibliography provides a compilation of research articles focusing on social media marketing and its implications for businesses. It covers topics such as the impact of new media on food marketing to children, the importance of strategic social media marketing, and how social media can drive business growth. The bibliography also addresses the debate around social media marketing's effectiveness and emphasizes the need for careful and efficient utilization of social media tools. The included articles highlight the benefits of social media marketing, including increased customer engagement, cost-effective advertising, and improved brand building, while also acknowledging potential drawbacks and limitations. Desklib offers this assignment solution and many other solved assignments for students.

Annotated Bibliography1
Annotated Bibliography
By Name
Course
Instructor
Institution
Location
Date

Annotated Bibliography2
Annotated Bibliography
Bridget Kelly, Stefanle Vandevijvere, Becky Freeman and Gabrielle Jenkin. New Media but Same Old
Tricks: Food Marketing to Children in the Digital Age. Etiology of Obesity (T Gill, Section Editor)
Kelly et al refer to the digital technologies as new media that gives food companies
consummate opportunity to interact with young people. The nature of the food promotions in
these new media shapes the food choices of most of the young people in the society today. The
information and messages about food marketing found across the new media platforms have a
great impact in promoting the consumption of a certain type of food. The new media is a strong
socialization agent which plays a critical role in transmitting norms and behaviors and in this
case it is the food preferences (Bridget et al, 2015). The article suggests that the government
should establish mechanisms in place that monitor the new media food marketing to ensure that
food companies engage in responsible food marketing. The monitoring process should mainly
concentrate on the content and technique of delivering the message as well as assessing the
extent of exposure. The new form of food marketing is as persuasive as the old methods of
advertisements.
The article is talking about an important issue that is caused by food marketing on the
new media which highly contribute to the food choices. Junky foods are mostly advertised
through these platforms and they have really contributed to obesity problems and many other
lifestyle diseases. The article concentrates on the effect on young people but the menace affects
even the adults. The author recommends for a high monitoring of the food marketing content is a
good move to control how food companies use the new media for marketing.

Annotated Bibliography3
Simon Vinerean. Importance of Strategic Social Media Marketing. Sprint Investify Research Unit.
In this article, the author illustrates how there have been changes in how people access
and make a decision about good and services they are interested in the last decade. Advancement
in technology has led to the invention of smartphones and social media platforms that have
increased the interactive engagement between companies and their customers. This has created a
new marketing and advertisement medium that is taking over the marketing sector and it requires
strategic planning to succeed in this avenue (Simon, 2017). Social media marketing has an
advantage over the conventional advertisement since it allows for interaction with customers,
therefore, enabling an organization to understand the preferences of their target groups. The
interaction between the social network users and companies provide very critical marketing
insights for their products (Lindsey-Mullikin and Borin, 2017). According to Chandra et al
(2012) customers who are regular and active in social media are an important intelligence source
on attitudes and interests towards the advertising done on these podiums.
Social media marketing is an important concept in the modern marketing scene since it
facilitates the interaction with a customer and this creates an avenue where companies can
customize their products according to the preferences of their target customers. The platforms,
however, comes with some disadvantages in that some companies can get a low rating from the
online users and this greatly may impact the operations and sales of an organization. The article
is important for both business learners and practitioners since it emphasizes the importance of
strategic social media marketing in business.
Abeer Alharbie. Business Growth thru Social Media Marketing. College of Public and International
Affairs, University of Bridgeport, Bridgeport, CT06604, USA.
According to Abeer Alharbie, social media has changed the marketing game for business
in trying to reach the target customers of their goods and services. The interaction in the social
media advertising is very important since information flow is not in one direction since the
online social media users give their responses and share their views relating to their preferences
on the goods and services offered by a company. The new marketing opportunity enables small
enterprises to access a large pool of potential customers and establish their brand due to the
convenience of social media. Abeer also illustrates six independent factors involved in social
media and how they promote business growth (Abeer, 2015). The factors he touched on are
social network reach, social news, low-cost marketing, customer relationship, branding and sales.
These factors bring positive impact in terms of business growth.
The article has comprehensively touched on important aspects of social media marketing
and how it helps business to grow. The new mode of advertisement is relatively cheap compared
to the previously advertisement techniques and it reaches a large number of people. This new
advertising mode has a potential of increasing the sales a business firm. A company that invests in

Annotated Bibliography4
social media marketing opens itself to the world and therefore increasing its chances of
expansion. Social media use is not strictly regulated and therefore it can also come with
limitations to business organizations.
Anne Whiting. Social Media Marketing: A myth or a Necessity. Empire State College
Anne Whiting in her article portrays that for social media marketing to bring success to
an organization then it must be utilized efficiently and effectively. Performing timely and
continued research on social media marketing is therefore important to ensure a business
successfully advertises its goods and services to its potential target customers (Anne, 2015). The
author outlines that if social media marketing is used carefully it can bring huge positive impacts
to a business. Anne Whiting also suggests that future research on social media marketing should
focus on its impact on the image a brand and companies with successful social media marketing
tools.
Social media marketing might have few drawbacks but this tool has numerous advantages
to companies that have implemented it carefully. When businesses understand the strengths and
weaknesses of this tool they can carefully use it to boost their growth. The interactive nature of
this tool makes companies reach customers easily and get their views hence enabling the
company to make the necessary improvements in their goods and services. The company can
also learn about their customer satisfaction as well as gather the demand intelligence. The article
is educative to business practitioners and students and gives critical insights about social media
marketing.

Annotated Bibliography5
Bibliography
Abeer Alharbie(2015). Business Growth thru Social Media Marketing. College of Public and
International Affairs, University of Bridgeport, Bridgeport, CT06604, USA.
Afshar, V (2014, January 19) The seven deadly sins of social media marketing . Huffington Post.
Anne Whiting (2015). Social Media Marketing: A myth or a Necessity. Empire State College
Bloomberg BusinessWeek (2014) Starbucks Corp. BusinessWeek
Bridget Kelly, Stefanle Vandevijvere, Becky Freeman and Gabrielle Jenkin (2015). New Media but
Same Old Tricks: Food Marketing to Children in the Digital Age. Etiology of Obesity (T Gill,
Section Editor)
Lindsey-Mullikin, J and Borin, N, (2017). Why Strategy is key for successful social media sales,
Business Horizons, 60(4), pp.473-482. Bushor.
Pew Research Internet Project (2014). Social networking fact sheet. Washington DC Pew
Research
Simon Vinerean (2017) Importance of Strategic Social Media Marketing. Sprint Investify
Research Unit.