MGT502 Business Communication: Annotated Bibliography Assignment

This annotated bibliography examines the impact of digital communication, particularly through the use of Facebook, on various aspects of business and organizational productivity. The assignment analyzes several scholarly articles, exploring how Facebook enhances communication, builds relationships, and influences organizational reputation. The studies delve into the strategies, stakeholder engagement, and crisis communication aspects of using Facebook in a business context. Furthermore, the bibliography considers how Facebook affects employee behavior, organizational well-being, and the ability to overcome challenges. The research highlights the benefits of digital communication in improving organizational efficiency, economic cooperation, and overall performance. The included articles explore the impact of digital communication on organizational outcomes and provide insights into how Facebook facilitates communication and coordination within organizations. The bibliography also considers the effects of poor communication on organizational productivity and identifies causes of ineffective communication. Finally, the assignment provides a comprehensive overview of the impact of digital communication and its role in fostering a more effective workplace.

RUNNING HEAD: BUSINESS COMMUNICATION 0
“COMMUNICATION”

BUSINESS COMMUNICATION 1
“Digital communication in the workplace using Facebook”
Sias, P. M. (2017). Company Facebook and organizational identification. Communication
Research Reports, 34(4), 335-343.
The author is the professor of communication in “Edward R. Murrow College of
Communication at Washington State University”. The subject mainly chosen for the study is the
workplace relationship and communication. The intended audience was the employees who
involved in the study to understand the relationship among the adoption of the social media
application and identification of the organization. The study describes that Facebook used as
digital communication because of enhancing the communication in the organization (Sias,
2017).
In comparison to this other researchers revealed that Facebook is become the important
strategy for building the relationship and increase the capability of the organization to produce
more positive outcomes (Kelpšienė, 2019). This article is relevant and appropriate for the
proposed topic it is because it provide the information regarding the effect of digital
communication through using Facebook is become the effective strategy in increasing the status
through organizational identification.
Ye, L., & Ki, E. J. (2018). Impact of Message Convergence on Organizational Reputation:
An Examination of Organizational Crisis Communication on Facebook. Corporate
Reputation Review, 21(1), 1-8.
The authors are the journalist, politician, Chinese writer, educator; they are the founder of
the “Association of the Literacy Studies”. The intended audience of the study is the participants
which are selected by the researchers to involve in the study, therefore for this about 165
participants gets selected for the study. The selection is done for understanding the efficiency of
the message transmitted in the organization on the reputation of the organization (Ye & Ki,
2018).
The article revealed that Facebook is considered important strategy to communicate with
more employees and transmitting correct messages. However, other articles describes that
Facebook is mainly used in the organization due to increase the productivity by advertising their

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products and services (Abatayo, Lynham, & Sherstyuk, 2018). This article is related and
important for the selected top it is because it describes the information about the benefits
organization received through using Facebook in communication.
Cho, M., Furey, L. D., & Mohr, T. (2017). Communicating corporate social responsibility
on social media: Strategies, stakeholders, and public engagement on corporate
Facebook. Business and professional communication quarterly, 80(1), 52-69.
The authors are the assistant professor in the “college of communication and
information”, they are the professor in the field of public relations. Further, Furey, L. D. is the
professor in the “California State Polytechnic University”. The intended audience of the study is
all the researchers and scholarly articles which are focuses on providing information regarding
the Facebook leads in increasing engagement among the stakeholders. It also provides
information about the effects of digital communication in the organization (Cho, Furey, &
Mohr, 2017).
In comparison to this researchers believe that Facebook provide the opportunity to the
employees to share all the important information which can be used by other employees so that it
can increase awareness among the team members in the organization (Burke & Kraut, 2016).
The selected article is appropriate for the selected topic because more engagement among the
employees is done through the use of Facebook which is become major strategy of
communication.
Eriksson, M., & Olsson, E. K. (2016). Facebook and Twitter in crisis communication: A
comparative study of crisis communication professionals and citizens. Journal of
Contingencies and Crisis Management, 24(4), 198-208.
Eriksson, M. is the professor of “paleontology at Lund University, Sweden” and Olsson,
E. K. is also the professor in the “Swedish Defence University”. The intended audience of the
researchers is the scholarly articles and authors which provide information regarding the
Facebook and communication. The audience was all the participants which all are selected in the
study that is up to 169 employees. Researchers describes that Facebook is considered the strategy
in improving the difficult crisis of the organization through digital communication (Eriksson &
Olsson, 2016).

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However, other researchers describes that Facebook allow the organization to compete in
international environment because of increasing contracts among the suppliers, investors etc
(Kim & Yang, 2017). This study is related with the proposed topic because it describes that
digital communication that is Facebook leads in improving the condition of the organization in
difficult times. This can support in improving the performance because of providing efficient
work in the workplace.
Abatayo, A. L., Lynham, J., & Sherstyuk, K. (2018). Facebook-to-Facebook: online
communication and economic cooperation. Applied Economics Letters, 25(11), 762-
767.
The authors are professor at “Bocconi University”, however Lynham, J.is professor in the
department of economics at “University of Hawaii”. The intended audience in the study is all the
employees which provide their responses through using survey method. The study revealed that
Facebook leads in increasing the organizational revenue because of including more employees
through online. This support the organization to transmit their message in high speed this
increase the transparency in the company (Abatayo, Lynham, & Sherstyuk, 2018).
In comparison to this other studies revealed that Facebook results in increasing the
opportunity to the organization to solve problem by investing more in research and development
by analyzing external and internal environment (Sias, 2017). The article is appropriate for the
proposed topic because it provide information regarding the benefits and advantages which
Facebook provide in efficiency of the organization and in economic corporation. This results in
increasing better environment in the company.
Kim, C., & Yang, S. U. (2017). Like, comment, and share on Facebook: How each behavior
differs from the other. Public Relations Review, 43(2), 441-449.
The authors are the professor in the “Electronics & telecommunication research
institute”, therefore they conducted the study to provide the information about the behavior of
the facebook and their impact on organization. The intended audience of the study is all the
researchers which conduct their study to describe the information about application of Facebook
in the organization. From the analysis it is revealed that it affects the organization in positive
manner and provides effective outcomes in the organization (Kim & Yang, 2017).

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In comparison to this researchers describes that Facebook leads in increasing
communication in the organization because of providing more benefits and using more features
that is video conferencing, text messaging etc (Eriksson & Olsson, 2016). This results in
transmitting message in more efficient manner. This article is relevant for the topic because it
provide information about the relationship of the Facebook with the behavior of the employees
and customers.
Kelpšienė, I. (2019). Exploring Archaeological Organizations’ Communication on
Facebook: A Review of MOLA's Facebook Page. Advances in Archaeological
Practice, 7(2), 203-214.
Kelpšienė, I. is the professor in the communication at “Vilnius University”, it is revealed
that researchers conduct various studies in the area of communication (Kelpšienė, 2019). The
intended audience of the study are the scholar articles and the researchers which conduct
information about exploring the organizations which conduct communication through Facebook.
From the analysis, it is revealed that Facebook page is considered the better medium of
communicating the message to the employees and customers.
However, other researchers revealed that through Facebook company can promote the
organization through which more investor gets interested in investing in the organization (Ye &
Ki, 2018). Further, it is estimated that this leads in increasing engagement and possibilities to
reduce uncertainties. This article is important for the selected topic because it provide the
strategy in Facebook which company to increase digital communication. This results in
increasing the knowledge regarding the policies which organization adopt to improve
communication in the organization.
Burke, M., & Kraut, R. E. (2016). The relationship between Facebook use and well-being
depends on communication type and tie strength. Journal of computer-mediated
communication, 21(4), 265-281.
Burke, M., is the computer scientist in America whereas Kraut, R. E. is social
psychologist in America. The authors focus on understanding the association among the
Facebook as well as wellbeing of the organization through communication. The audience was the

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existing articles and different authors which provide information regarding the effects of
Facebook on organizational outcomes (Burke & Kraut, 2016).
In comparison to this organization revealed that Facebook leads in increasing strength of
the organization to adopt new technologies and innovation because of gaining more information
about the new policies and strategies for increasing profitability of the organization (Ferdous &
Ikram, 2017). The Facebook increase effectiveness in the company due to reducing cost and
expenditure of the organization. Further, this article is important for the selected topic because
this provide information about the association among the Facebook and productivity of the
organization. It is because this leads in increasing wellbeing of the employees it is because it also
provides training to the employees in the organization.
Ki, E. J., & Nekmat, E. (2014). Situational crisis communication and interactivity: Usage
and effectiveness of Facebook for crisis management by Fortune 500
companies. Computers in Human Behavior, 35, 140-147.
Ki, E. J. is the professor at “The University of Alabama” and Nekmat, E.is a assistant
professor in “communications and new media”. The authors focus on understanding the
information regarding the communication in the organization at the time of critical crisis. The
intended audience is the researchers, scholarly articles and themes through which valid study is
conducted. Researchers revealed Facebook is the social media strategy which company use
mainly in overcoming the critical situations in the organization (Ki & Nekmat, 2014).
However, in comparison to this researchers revealed that Facebook also increase the
involvement strategy through which it develop various CSR strategies and other policies for
making effective decision (Kim & Yang, 2017). This can increase interaction and participation
of the employees in the organization, the topic is related with the proposed topic it is because
critical condition of the organization is the major condition of the organization which is
overcome and solved through digital communication.
Ferdous, S., & Ikram, N. (2017). Communication and Coordination Using Facebook: A
Case Study of Distributed Software Development. Journal of Information Science &
Engineering, 33(6).

BUSINESS COMMUNICATION 6
Ferdous, S. is a associate lecturer at “Fatima Jinnah Women University” and Ikram, N. is
an assistant professor at “Riphah International University”. The researcher focuses on providing
information regarding the coordination which Facebook provide in the organization. The
intended audience of the study is the employees which provide information about the Facebook
that whether it increase corporation in the organization. The study also provides knowledge that
it affects the organization in positive manner (Ferdous & Ikram, 2017).
In comparison this studies revealed that Facebook allow the organization to develop their
overall objective, mission and vision by including all the employees. (Kim & Yang, 2017) In this
it also include more employees to discuss the policies which should be included in performing
the task with efficiency. The selected article is appropriate for the proposed topic it is because it
describes that digital communication increase corporation and raises the overall efficiency in the
organization due to performing the activities by adopting the strategy of quality.

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References
Abatayo, A.L., Lynham, J. & Sherstyuk, K., 2018. Facebook-to-Facebook: online
communication and economic cooperation. Applied Economics Letters, 25(11), pp.762-
67.
Burke, M. & Kraut, R.E., 2016. The relationship between Facebook use and well-being depends
on communication type and tie strength. Journal of computer-mediated communication,
21(4), pp.265-81.
Cho, M., Furey, L.D. & Mohr, T., 2017. Communicating corporate social responsibility on social
media: Strategies, stakeholders, and public engagement on corporate Facebook. Business
and professional communication quarterly, 80(1), pp.52-69.
Eriksson, M. & Olsson, E., 2016. Facebook and Twitter in crisis communication: A comparative
study of crisis communication professionals and citizens. Journal of Contingencies and
Crisis Management , 24(4), pp.198-208.
Ferdous, S. & Ikram, N., 2017. Communication and Coordination Using Facebook: A Case
Study of Distributed Software Development. Journal of Information Science &
Engineering , 33(6).
Kelpšienė, I., 2019. Exploring Archaeological Organizations’ Communication on Facebook: A
Review of MOLA's Facebook Page. Advances in Archaeological Practice, 7(2), pp.203-
14.
Kim, C. & Yang, S.-U., 2017. Like, comment, and share on Facebook: How each behavior
differs from the other. Public Relations Review, 43(2), pp.441-49.
Ki, E.-J. & Nekmat, E., 2014. Situational crisis communication and interactivity: Usage and
effectiveness of Facebook for crisis management by Fortune 500 companies. Computers
in Human Behavior, 35, pp.140-47.
Sias, P.M., 2017. Company Facebook and organizational identification. Communication
Research Reports, 34(4), pp.335-43.

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Ye, L. & Ki, E.-J., 2018. Impact of Message Convergence on Organizational Reputation: An
Examination of Organizational Crisis Communication on Facebook. Corporate
Reputation Review, 21(1), pp.1-8.