University Annotated Bibliography: MGT502 Business Communication

This annotated bibliography explores various facets of business communication through a collection of scholarly articles and research papers. The bibliography covers a range of topics, including integrated marketing communication, the impact of ICT on business performance, the role of c...Read More

Running head: ANNOTATED BIBLIOGRAPHY
ANNOTATED BIBLIOGRAPHY
Name of Student
Name of the University
Author Note

1ANNOTATED BIBLIOGRAPHY
Topics: Business Communication
Naeem, B., Bilal, M., & Naz, U. (2013). Integrated marketing communication: a review
paper.
Interdisciplinary journal of contemporary research in business,
5(5), 124-133.
Retrieved on August 9th 2019. Retrieved from
https://pdfs.semanticscholar.org/f749/ba6bbeeb90af953e9a41c05f1bbddc05fbfb.pdf
The prime focus of this paper is to provide an improved understanding of the
marketing communications. Marketing being a significant aspect of business communication
enhances the parameters of the topic chosen. The authors of this paper belong to the
Bahauddin Zakariya University and propend the view that Integrated Marketing
Communications (IMC) is conducted in a synergy and not in isolation as it is a customer
oriented approach that benefits the needs of the firm. Associated with such positive outcomes
like customer satisfaction, brand awareness, enhanced cost savings and sales and such other
facets, the IMC has huge influence over the accomplishments of the firm and brand equity.
The targeted audience of this paper is the rising firms who have the need to learn more about
the significance of business communication. This view can be contrasted by the views of
Farahbod, F., Salimi, S. B., & Dorostkar, K. R. (2013). Impact of organizational
communication in job satisfaction and organizational commitment.
Interdisciplinary
Journal of Contemporary Research in Business,
5(4), 419-430. Retrieved on August 9th
2019. Retrieved from http://www.academia.edu/download/33834462/419-430.pdf
The study aims to present the influence of the efficient communication within an
commitment to organization and job satisfaction. The paper incorporates a study related to a
certain numbered employees of the Gilan Maskan Bank to establish the steadfastness of the
questionnaire using Cronbach’s alpha, which is calculated by using the LISREL software.

2ANNOTATED BIBLIOGRAPHY
The relation of this paper with the chosen topic of business communication lies in the fact
that it emphasizes on how enhanced communication improves organizational yields. The
authors of the paper belong to the Department of Public Management, Rasht, Iran and studies
the refinement of production that is caused by the boosted communication methods. This
view can be compared with the views of
Tarutė, A., & Gatautis, R. (2014). ICT impact on SMEs performance.
Procedia-social
and behavioral Sciences,
110, 1218-1225. Retrieved on August 9th 2019. Retrieved from
http://www.unapcict.org/sites/default/files/2019-01/734.%20ICT%20Impact%20on
%20SMEs%20Performance.pdf
This study is solely presented on the description of the majority on the basis of the
empirical research of large companies who are lacking on the recruitment of ICTs. Therefore,
the adoption of ICTs in the progress of internet providing Business Communication can
resolve the issues related to the SMEs of a company. Thus, the problem regarding the
communication of SMEs can be resolved with the use of ICT by improving the business
competition with provided internet and making the opportunities same to let the SMEs
compete with the large companies equally. Some researchers also suggested that the impact
of ICT adoption can be identified in the private sectors to understand a crucial environment
of the Business Communication in terms of the benefit from the adoption of ICT in order to
deliver and make better services to invent business opportunities. This view can be compared
with the views of
Kernbach, S., Eppler, M. J., & Bresciani, S. (2015). The use of visualization in the
communication of business strategies: An experimental evaluation. International

3ANNOTATED BIBLIOGRAPHY
Journal of Business Communication, 52(2), 164-187. Retrieved on August 10th 2019.
Retrieved from
https://www.researchgate.net/publication/
283427358_How_Consultants_and_Their_Clients_Collaborate_in_Spite_of_Massive_Comm
unication_Barriers/link/5694fdbd08aeab58a9a4bb25/download
This study aims to present the brief discussion about the expansion of the boundary
objects related to the business communication barrier regarding the managers of a company
and the members of the consultancies. This study is related to the collaboration of the
company managers with the members of a consultancy with an aim to improve performance
of the organization. The result is quite surprising after the consulting process is over, both the
managers and the consulting members are happy with their increased bonding process (Villa,
Gonçalves & Villy Odong, 2017). This paper is to describe the enhanced and engaging joint
ventures to overcome the barriers related to communication and make the working culture
flow in its own way of doing business communication to grow further with the company and
for the company as well. This view can be compared with the views of
Sherrow, T., Lang, B., & Corbett, R. (2016). The flipped class: Experience in a
university business communication course.
Business and Professional Communication
Quarterly,
79(2), 207-216. Retrieved on August 10th 2019. Retrieved from
https://www.esptodayjournal.org/pdf/current_issue/june_2018/
Catherine_Nickerson_full_text.pdf
The aim of this paper is to describe the importance of the information rtelated to the
communication technologies in the classrooms considering the interest of increasing number
of researchers and practitioners. In a recent work mainly based in English has emphasized
more in the specific business purposes to the use of computer-related business

4ANNOTATED BIBLIOGRAPHY
communication in order to develop skills needed in the workplace (Malyuga & Tomalin,
2017). This paper is a discussion of a business course for the undergraduate students belong
to gulf regions. It mainly focuses on the three main areas to approach project – based flipped
classroom learning, therefore the students can learn mobile tasks on the go and also it can
allow students to develop the ideas of a skill set related with computer based communication
in the workplace. This view can be compared with the views of
Malyuga, E. N., & Tomalin, B. (2017). Communicative strategies and tactics of speech
manipulation in intercultural business discourse. Training language and culture, 1(1),
28-47. Retrieved on August 10th 2019. Retrieved from
https://icc-languages.eu/wp-content/uploads/2019/05/TLC-ISSUE-1-3.pdf
The primary focus of this study is to make the business language perceivable in order
to solve the issues related to the study methods and broaden the language skills of the
students to resolve the problems regarding the communication. Moreover this study is
focused on to develop the business skills in English in the students wherever the use of
multilevel education is required, as the sole purpose of the essay is, the limitation of
communicative language is a limitation to education as well (Sherrow, Lang & Corbett,
2016). Therefore the Educational Institutes are more successful in building the educational
communicative languages approach to the students in broader circle, to develop the language
learners and users in the aspect of business communication. This view can be compared with
the views of
Villa, S., Gonçalves, P., & Villy Odong, T. (2017). Understanding the contribution of
effective communication strategies to program performance in humanitarian

5ANNOTATED BIBLIOGRAPHY
organizations. Journal of Humanitarian Logistics and Supply Chain Management, 7(2),
126-151. Retrieved on August 10th 2019. Retrieved from
http://openrepository.aut.ac.nz/bitstream/handle/10292/12373/CHME%202018%20Final
%20accepted%20peer%20reviewed%20paper%20McIntosh%20and%20Cockburn
%20Wootten.pdf?sequence=6&isAllowed=y
This study aims to present the finding and the original research depended on the non –
profit organizations based on to provide services to the refugees, ease them from the trauma
of the marginalization , providing them advocacy and helps them welcoming through some
reception process are mainly adopting the communication framework in diverse level to
present and conduct a community hospitality. The paper also presents the original research
conducted to the non – profit organizations based in New Zealand (Kernbach, Eppler &
Bresciani, 2015). The main barriers and the challenges depending on the provisions of the
community hospitality are hereby discussed and the priorities are identified in order to
improve the organizational language barrier. This view can be compared with the views of
Pearson, R. (2017). Business ethics as communication ethics: Public relations practice
and the idea of dialogue. In
Public relations theory (pp. 111-131). Routledge. Retrieved
on August 10th 2019. Retrieved from
https://www.researchgate.net/publication/
306355188_Dialogue_in_Public_Relations_Roles_A_Q_Study_Among_Young_Professio
nals/link/57be0a1308aeb95224d066a3/download
The main focus of the study is to develop a decision made to focus on the young
professionals depending on the linked aspects of the empirical researches in changing media

6ANNOTATED BIBLIOGRAPHY
and volatile organizations and developments posed on the huge challenges to society. The
assumption of the development regarding digitization and public participation may lead to the
point where changes in the tasks relate to the business communication where the young
professionals is under the experience of five years (Tarutė & Gatautis, 2014). Like this
relatively homogeneous research paper that helped us to focus on the specific differences in
dialogue contexts and instead of maximizing the predominant focus of the contexts related to
the role predictors can be particularly important to work in the communication, where each
and every small samples are required. This view can be compared with the views of
Brink, K. E., & Costigan, R. D. (2015). Oral communication skills: Are the priorities of
the workplace and AACSB-accredited business programs aligned?.
Academy of
Management Learning & Education,
14(2), 205-221. Retrieved on August 10th 2019.
Retrieved from
https://www.cambridge.org/core/journals/journal-of-management-and-organization/article/
business-school-learning-goals-alignment-with-evidencebased-models-and-accreditation-
standards/C42970391DAFBFD06F38F4E05E20A449
The sole purpose of the study is to assess the importance of the theories related to the
skill set of many workplace and business schools regarding the communication activity of the
young professionals from different types of communicative activities related to the business
communication. While reviewing this empirical research the most important of these oral
communication types are to present, listen and converse. Of three best ways to communicate,
listening is much better way to orally communicate. As there is much better chance to learn
the communication process by hearing what others say about the business processes
(Farahbod, Salimi, & Dorostkar, 2013). The research also revealed that out of any other

7ANNOTATED BIBLIOGRAPHY
processes, the oral communication process is at the top demanding learning process in
business communication as business organizations solely based on multicultural environment
leading them to increase the demand of the business oral communicative processes. This view
can be compared with the views of
Veltsos, J. R. (2017). Gamification in the business communication course.
Business and
Professional Communication Quarterly,
80(2), 194-216. Retrieved on August 10th 2019.
Retrieved from
https://pdfs.semanticscholar.org/7b99/205f99ef67c7eeca70d5ed980bb860612630.pdf
The main purpose of the study is to determine the effects of gamification in the
process of business communication. The study is according to the results of simulation game
named as State Institution Resource Management. The research paper makes a motivation
about the development of the professional skills to expand on the horizons, to foster the
creative ways of the public servants. This can be limited to the following factors such as the
civil servant development and the excessive involvement of the gaming context in order to
develop the organizational communication (Naeem, Bilal & Naz, 2013). This view can be
compared with the views of

8ANNOTATED BIBLIOGRAPHY
Bibliography:
Naeem, B., Bilal, M., & Naz, U. (2013). Integrated marketing communication: a review
paper. Interdisciplinary journal of contemporary research in business, 5(5), 124-133.
Retrieved on August 9th 2019. Retrieved from
https://pdfs.semanticscholar.org/f749/ba6bbeeb90af953e9a41c05f1bbddc05fbfb.pdf
Farahbod, F., Salimi, S. B., & Dorostkar, K. R. (2013). Impact of organizational
communication in job satisfaction and organizational commitment. Interdisciplinary Journal
of Contemporary Research in Business, 5(4), 419-430. Retrieved on August 9th 2019.
Retrieved from
http://www.academia.edu/download/33834462/419-430.pdf
Tarutė, A., & Gatautis, R. (2014). ICT impact on SMEs performance. Procedia-social and
behavioral Sciences, 110, 1218-1225. Retrieved on August 9th 2019. Retrieved from
http://www.unapcict.org/sites/default/files/2019-01/734.%20ICT%20Impact%20on
%20SMEs%20Performance.pdf
Kernbach, S., Eppler, M. J., & Bresciani, S. (2015). The use of visualization in the
communication of business strategies: An experimental evaluation. International Journal of
Business Communication, 52(2), 164-187
https://www.researchgate.net/publication/
283427358_How_Consultants_and_Their_Clients_Collaborate_in_Spite_of_Massive_Comm
unication_Barriers/link/5694fdbd08aeab58a9a4bb25/download

9ANNOTATED BIBLIOGRAPHY
Sherrow, T., Lang, B., & Corbett, R. (2016). The flipped class: Experience in a university
business communication course. Business and Professional Communication Quarterly, 79(2),
207-216.
https://www.esptodayjournal.org/pdf/current_issue/june_2018/
Catherine_Nickerson_full_text.pdf
Malyuga, E. N., & Tomalin, B. (2017). Communicative strategies and tactics of speech
manipulation in intercultural business discourse. Training language and culture, 1(1), 28-47.
https://icc-languages.eu/wp-content/uploads/2019/05/TLC-ISSUE-1-3.pdf
Villa, S., Gonçalves, P., & Villy Odong, T. (2017). Understanding the contribution of
effective communication strategies to program performance in humanitarian
organizations. Journal of Humanitarian Logistics and Supply Chain Management, 7(2), 126-
151.
http://openrepository.aut.ac.nz/bitstream/handle/10292/12373/CHME%202018%20Final
%20accepted%20peer%20reviewed%20paper%20McIntosh%20and%20Cockburn
%20Wootten.pdf?sequence=6&isAllowed=y
Pearson, R. (2017). Business ethics as communication ethics: Public relations practice and
the idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
https://www.researchgate.net/publication/
306355188_Dialogue_in_Public_Relations_Roles_A_Q_Study_Among_Young_Professio
nals/link/57be0a1308aeb95224d066a3/download

10ANNOTATED BIBLIOGRAPHY
Brink, K. E., & Costigan, R. D. (2015). Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education, 14(2), 205-221.
https://www.cambridge.org/core/journals/journal-of-management-and-organization/article/
business-school-learning-goals-alignment-with-evidencebased-models-and-accreditation-
standards/C42970391DAFBFD06F38F4E05E20A449
Veltsos, J. R. (2017). Gamification in the business communication course. Business and
Professional Communication Quarterly, 80(2), 194-216.
https://pdfs.semanticscholar.org/7b99/205f99ef67c7eeca70d5ed980bb860612630.pdf