Analyzing Facebook's Impact on Business Communication Strategies

This annotated bibliography explores the use of Facebook for business communication, encompassing both internal and external environments. It examines various research papers and articles, summarizing key findings on how businesses utilize Facebook for marketing, customer engagement, and internal communication. The bibliography covers topics such as the effectiveness of Facebook advertising, the ethical considerations of social media use, and the impact of Facebook on decision-making processes. The included sources highlight the platform's role in shaping business strategies, fostering customer relationships, and facilitating information sharing. The analysis concludes that Facebook is a valuable tool for modern businesses, providing numerous benefits and opportunities for effective communication and market reach. This document provides a comprehensive overview of how companies leverage Facebook to enhance their business operations and achieve their communication goals.

Annotated Bibliography

Introduction
Digital communication refers to a method where exchange of information and data can be
done in a digital form. Communication between two or more people done with the help of
internet is known as digital communication. In the present report, annotated bibliography is
going to be prepared where view points of various authors can be examined. The topic on which
the whole project will be completed is use of Facebook for business communication in both
internal as well as external environment.
Main Body
S. No References Summary
1 Hofmann, S., Beverungen, D.,
Räckers, M., & Becker, J. (2013).
What makes local governments'
online communications
successful? Insights from a multi-
method analysis of
Facebook. Government
information quarterly, 30(4), 387-
396
In the present business condition, it is essential
for every organization to adopt online
communication methods so that they can enhance
their working in an effective manner. Digital
communication refers to a platform in which
large number of people interact with each other in
an effective manner and share information
effectively. The main aim of this analysis is to
examine how effectively local governments uses
social networking sites in order to manage
external communication with the citizens. By
conducting an analysis, First of all it has been
identified that what type of properties local
government posts whereas in second stage
success of governments' online communication
methods are going to be discussed. behavior in
SNSs of local government in third stage whereas
benefits gain which is not provided by traditional

communication channels. At Last they offer
recommendations or guidelines in order to
improve the online communication.
2 Skeels, M. M., & Grudin, J.
(2019, May). When social
networks cross boundaries: a case
study of workplace use of
facebook and linkedin.
In Proceedings of the ACM 2009
international conference on
Supporting group work (pp. 95-
104)
In the present competitive marketplace, use of
social or online networking by the professionals
increasing day by day. The present article shows
that how social networking sites are going to be
used and whether it raises the productivity level
or reduces it. With the assistance of an analysis, it
can easily be said that in order to beat the level of
competition arise at the working environment,
different sort of online platforms so that they can
easily beat the competition in an effective
manner. Large number of organizations uses
Facebook as a social networking technology in
order to communicate with their customers in an
efficient manner. While doing business
operations at international level, extensive social
& work uses, along with difficult patterns which
is quite differ from software system & networker
age.
3 Sun, V. (2020). Digital Patient
Engagement and Social Media.
In Oncology in the Precision
Medicine Era (pp. 247-258).
Springer, Cham
It has been identified that the use of different
social media platform is increasing on a rapid
basis within United States from last some
decades. In the current era, use of social media
platform is boundless as well as it also increases
the capability, knowledge and innovative ness at
the workplace. It has also been discussed that
with the help of effective use of social media
platform within medical field so that they can
communicate all the required guidelines and

information to their patients in an appropriate
manner. Apart from this, popularity among
people increases in a positive manner related to
social networking sites. At similar point of time,
it is observed that role of social media increases
in healthcare professionals. In case of healthcare
sector, use of social media is new and is
continuously improving day by day by
understanding their patients. This article helps in
analyzing the role of social media in such sector
and how it helps in communicating with both
internal as well as external environment.
4 Shafiq, A. (2020). Ethical Issues
With the Use of Social Media in
the Connected Business World.
In Strategies and Tools for
Managing Connected
Consumers (pp. 292-301). IGI
Global
While there is a development in the area of digital
technology, social media plays very essential role
in the area of interaction and communication with
each other. Apart from organizational point of
view, it has been concluded that social media play
very important role in the field of education,
medical and so on. It will help in creating
awareness about different topics which assist in
learning and understanding in an effective and
appropriate manner. This is an article which
includes an understanding about the issues related
with social media platform. It emphasizes on how
all these issues and problems arise along with
their consequences as well as what measures they
need to develop in order to reduce the negative
impact. In order to create awareness about
different topics and issues, social media plays
very crucial role as it help in developing positive
as well as negative impact on the individuals.

5 Borch, K., Munk, A. K., &
Dahlgaard, V. (2020). Mapping
wind-power controversies on
social media: Facebook as a
powerful mobilizer of local
resistance. Energy Policy, 138,
111223
According to this article, social media refers to
one of the most powerful as well as effective
communication tool with the help of which the
overall implementation become easier. It is an
article where view points of authors has been
discussed in which difference among
localization, various user groups, activity kind or
subjects are going to be evaluated. This analysis
will aid in enhancing the understanding as well as
knowledge of individuals about the overall
concept of mapping wind power related
controversy.
6 PrasadhRajendran, R., & Arun, C.
J. (2020). Determinants of
Advertising Effectiveness on
Facebook: A Conceptual
Framework. Our Heritage, 68(1),
2707-2722
It has been observed by analyzing the article that
being one of the most effective social networking
site Facebook is the most influential digital
platform for businesses entities. It assists in
creating awareness about organizational products
and services It has also been analysed that the
Facebook platform assist a business organisation
in grabbing attention of large number of
customers by using ad creation techniques. As
every individual person in the current
marketplace uses Facebook therefore it becomes
one of the most influential digital technology for
business organizations.
7 Groothuis, D., Spil, T., & Effing,
R. (2020, January). Facebook
Marketing Intelligence.
In Proceedings of the 53rd
Hawaii International Conference
on System Sciences
It has been identified that Facebook is becoming
one of the most essential marketing tool for large
number of organizations as it assist in modifying
the decision making process of customers.
Marketing activities highly includes digital
platform in order to make communication among

different types of individuals in an effective
manner. Along with this, Facebook marketing
activities highly affects the overall decision
making process of customers as organizations
post advertisement on the site where likes,
reviews, suggestions are given by the customers.
Sometimes the promotional code is as strong as
consumers got influence by the publicity and buy
goods and services offered by them.
8 Naidoo, G. M. (2020). Digital
Communication: Information
Communication Technology
(ICT) Usage for Teaching and
Learning. In Handbook of
Research on Digital
Learning (pp. 1-19). IGI Global
Different types of educational institutes started
adopting information communication
technologies in an effective manner as part of
learning as well as teaching strategies. It has been
observed that There are various reasons behind
adopting such techniques which consist of
execution of electronic learning. This is becoming
one of the most prominent sort of technique in the
field of education sector as they provide their
students global competitive advantages so they
can effectively beat the level of competition and
grab opportunities. Along with this, it has also
been identified that the present research includes
importance of adopting digital communication
technology in the education sector.
9 Kang, Y., & Yang, K. C. (2020).
What Do Facebook Users Feel
About Facebook Advertising?:
Using an Experience Sampling
Method (ESM) to Explore Their
Digital Advertising Experiences.
In Impacts of Online Advertising
Due to its Highly increased popularity as well as
rapid growth at the competitive marketplace,
Facebook become one of the most viable
advertising platform for corporations so that they
can effectively communicate with their
consumers and produce positive outcomes.
Various sort of organization adopt social media

on Business Performance (pp. 1-
27). IGI Global
platforms in order to promote their business
functions at the competitive marketplace. This
will assist them in creating awareness about the
products and services offered by companies to
their customers with the help of Facebook
platform. Along with this, experiences of all the
Facebook users plays very essential role in order
to make sure about the success of advertising
campaign which is implemented on Facebook.
This is a chapter which reports the analysis from
qualitative study by adopting Experience
Sampling Method once they recruit Facebook
college respondents.
10 Castillo de Mesa, J., & Gómez
Jacinto, L. (2020). Facebook
groups as social intervention tools
for improving digital
skills. Social Work
Education, 39(1), 71-84
Current investigation shows that Facebook groups
are quite effective and efficient technique which
assist in learning as well as promoting goods and
services. The main aim of this article is to
identify that whether use of digital skills & the
involvement in Facebook groups help in
enhancing the social information outreach,
connectedness, as well as resilience capacity.
Along with this, it has also been
concluded that by adopting different
sort of online or digital platform,
individual can enhancing their skills
and knowledge related with the digital
platform. While conducting the whole research
in an effective manner, it has been examined that
the development in connectedness highly based
on participation in teams and group along with
the improvement of various digital skills, All

these skills are the most essential element for the
overall procedure of digital inclusion. At last, It
has been found that digital skills acquisition
highly correlates with the resilience capacity.
Therefore, it has been concluded that
digital media platform helps in
enhancing knowledge, skills, create
awareness about different aspects in
an effective manner.
CONCLUSION
With the assistance of above analysis it has been concluded that digital communication
plays very essential role in the current business environment as they provide various benefits to
the organization. Along with this, it has also been examined that Facebook is one of the most
influential digital platform which creates awareness among the marketplace. Therefore, in simple
words it can easily be understood that Facebook is an effective tool which helps in interacting
with others in an effective manner.