MGT502: Annotated Bibliography on Facebook Communication Strategies

This annotated bibliography examines various aspects of Facebook's communication strategies in a business context. The bibliography includes articles focusing on digital communication, internal communication, employee engagement, and the challenges and opportunities of social media in the workplace. Key topics covered include the use of live video streaming, the impact of social media on employee engagement, the power dynamics of major tech companies like Facebook, privacy issues such as data breaches, and the role of social media teams in internal communication. The bibliography also explores the use of social media for collaboration, the hidden problems of social media at work, the impact of self-disclosure on professional contexts, and the unconscious side of Facebook. The articles provide insights into both the benefits and drawbacks of digital communication, offering a comprehensive overview of how Facebook and similar platforms are reshaping workplace dynamics and communication strategies. The bibliography draws from a range of sources to provide a well-rounded perspective on the subject.

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Management

Annotated Bibliography: Facebook
Article 1
Rein, K., & Venturini, T. (2018). Ploughing digital landscapes: How Facebook influences the
evolution of live video streaming. New Media & Society, 20(9), 3359-3380.
In this article, author has given the emphasis on live video streaming as digital
communication in Facebook. Author has stated live video streaming as the capability to
broadcast video even in the remote areas. It has outlined that these interactions occur with the
help of text-based chats. The intended audience for this article are employees, organisations
as well as students who will start working in organisation in near future. With the help of this
article, they will come to know how digital communication promotes high level of
engagement in the organisation. at the same time, it also presented the issues that can occur
due to digital communication. The major challenge comes when there is server issue in any of
the area. It might further hamper the work of organisation as well as employee. In this way, it
has effectively explained the uses and challenges of digital communication in the
organisation.
Article 2
Ewing, M., Men, L. R., & O’Neil, J. (2019). Using social media to engage employees:
Insights from internal communication managers. International Journal of Strategic
Communication, 13(2), 110-132.
In this article, author has described the benefit of using social media as a
communication tool in the workplace. Facebook also uses social media as a part of its
communication strategy. In the recent time, workplace is becoming more technology enabled
that has grown the digital era in the workplace. author has rightly stated that the growing
importance social media has shaped the internal communication. On the negative side, it has
stated that many organisations are still struggling to bring the advantages of new
technological platform in the organisation. through this article, readers come to know the
significant of digital communication within the workplace. in addition to this, it also brings
the gap in best practices for effectively managing the internal social media at workplace.
every organisation including Facebook also faces issue in ensuring effective internal
communication digitally.

Article 3
Moore, M., & Tambini, D. (Eds.). (2018). Digital dominance: the power of Google, Amazon,
Facebook, and Apple. Oxford University Press.
In the article, discussion has been carried on the ways to ensure digital
communication within workplace. it has stated that in spite of several issues or
miscommunication, digital communication helps in keeping the culture of openness at
Facebook. Several instant messaging tools helps the workers in effective engagement with
each other. Facebook itself is found to be the biggest sharing platform that helps businesses in
boosting and sharing their content. The intended audience for the article are employees,
organisations as well as students who wish to work in Facebook in future. This article will
also broaden the understanding of the students to learn social media use in workplace
communication.in this way, article has several advanatges for the people who do not have
enough knoqledge regarding the social media communication at workplace.
Article 4
Symeonidis, I., Shirazi, F., Biczók, G., Pérez-Solà, C., & Preneel, B. (2016, May). Collateral
damage of Facebook apps: Friends, providers, and privacy interdependence. In IFIP
International Conference on ICT Systems Security and Privacy Protection (pp. 194-
208). Springer, Cham.
In this article, author has given the emphasis on privacy interdependence issue of
Facebook. It is the most significant issue found in digital communication. Author has
supported the article information through collecting information regarding apps in social
network. It also conducted the user survey that depicts the reliability of the information added
in the article. It has stated that online social networks have become the dominant platform for
the people to interact with each other and express themselves. It has highlighted that sensitive
nature of data have increased the plethora of such privacy issues related to unwanted stalking,
information disclosure as well as lack of user awareness. Therefore, privacy is the major
concern that most of the users want in digital communication. Through this article, readers
will come to know about their privacy concerns and get the enough knowledge regarding
digital communication safety.
Article 5

Cadwalladr, C., & Graham-Harrison, E. (2018). Revealed: 50 million Facebook profiles
harvested for Cambridge Analytica in major data breach. The guardian, 17, 22.
In this article, author has discussed regarding the data breach case of Facebook
Profiles. It is found that around 50 million user data came at risk after it allowed the personal
access data. Readers will come know the importance of privacy after reading this article. The
reliability of the article can be checked through the information published on several reliable
articles. After this issue, Facebook has automatically logged out around 90 million of users
that might affect their personal or professional terms. In this way, digital communication
privacy issue is the major concern described in the article. However, proper investigation is
taken on the part of Facebook regarding scandal. As compare to the previous article, it has
taken the analysis of real case related to privacy issues seen in Facebook.
Article 6
Gerbaudo, P. (2017). Social media teams as digital vanguards: the question of leadership in
the management of key Facebook and Twitter accounts of Occupy Wall Street,
Indignados and UK Uncut. Information, Communication & Society, 20(2), 185-202.
In this article, discussion has been carried on the Facebook internal communication by
taking advantage of the latest technology and tools. Digital communication is a platform
where employees are given the access to communicate internally whenever they have any
query or idea in their mind. It has been stated that taking advantage of technologies in
internal communication helps in building the corporate reputation. The intended audience
including students, and employees will come to know the effective engagement through use
of social media. at the same time, it also highlighted that digital communication within
workplace helps in bringing more diverse ideas and make the organisation inclusive. In this
way, the use of social media proves to be the most effective method for digital
communication if it is used in right manner.
Article 7
Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), 273-293.

In the article, both authors have presented their viewpoint related to digital
communication as the collaboration and communication tool within organisation. digital
communication is to be process of communication digitally through several social media sites
beneficial for different purpose. By undertaking the research on digital communication,
authors have reflected the importance of social media for ensuing timely and effectively
communication in 21st century. The article provides the supportive material regarding the
social media which will help the intended audience in knowing the growing importance of
digital communication for sharing valuable information and ideas. Through this article, social
media concept has been clear. The information available in this article will help in
completing the introduction part of assessment 2. At the same time, readers will also come to
know the ways to communicate internally in the organisation.
Article 8
Bizzi, L. (2018). The hidden problem of Facebook and social media at work: What if
employees start searching for other jobs?. Business Horizons, 61(1), 23-33.
It is true that companies are increasingly encouraging its employees to use social
media for communicating with the co workers. Author in this article has given the emphasis
on hidden problem of digital communication within the organisation. After the identification
of problem, author has proposed the solution to avoid the issues of social media. Facebook
has introduced the new digital communication strategy named “Facebook at work.” Through
the ineffective channel of emails, employees failed to communicate sometimes. Therefore, it
is beneficial to leverage the familiarity with the Facebook so that employees come to know
its usage. Through this article, readers will come to know how Facebook is distinct from the
traditional approach of digital communication. In this way, this article will help in knowing
the internal communication issues that Facebook faces internally.
Article 9
Batenburg, A., & Bartels, J. (2017). Keeping up online appearances: How self-disclosure on
Facebook affects perceived respect and likability in the professional
context. Computers in Human Behavior, 74, 265-276.
In the article, author has discussed the social media use in Facebook for internal
communication. It has stated that employees usually offer their personal information on the
social media. Facebook believe that it is the best strategy to preserve likability and respect

among the colleagues for integrating the professional contacts. However, the major issue
from social networks is the overlapping of information at organisation. The intended
audience in the article are management, users as well as employees. With the help of this
article, employees and readers will come to know how social media can be effectively
utilised in the organisation without misusing it. In addition to this, it also identified the digital
communication in the management of the organisation. By extending the research, it has been
stated that social media is great tool for sharing the information through management.
Article 10
Dufner, M., Arslan, R. C., & Denissen, J. J. (2018). The unconscious side of Facebook: Do
online social network profiles leak cues to users’ implicit motive
dispositions?. Motivation and Emotion, 42(1), 79-89.
In this article, it has stated outlined the issue that can be faced due to ineffective use
the digital communication at workplace. Similarly, Facebook also faced the issue data
leakage due to lack in effective interaction among employees. Through this article, readers
will come to know how an ineffective communication can bring the problems at workplace.
In this way, engagement among employees through digital communication is required to
ensure the best use of social media at workplace. The reality of articles can be known through
the authorise source. The benefits of social media have been described well, which more
clarify the concept of social media. at the same time, author has conducted the detailed
examination of the issues. By using the information of this article, report will be presented in
effective manner.