MGT502 Business Communication: Social Media Annotated Bibliography

This annotated bibliography examines the role of social media in business communication, drawing on ten academic sources. It explores the use of social media for employee engagement, workplace communication, and digital communication strategies, with specific examples from L'Oréal. The articles and books included discuss social media as a tool for internal and external communication, its impact on employee motivation, and its importance in the 21st-century business environment. The bibliography provides valuable insights for understanding how businesses can effectively leverage social media to improve communication, collaboration, and overall success. The resources cover various aspects, from the basic concepts of social media to its practical applications in the workplace, making it a comprehensive resource for students studying business communication and related fields.

Running Head: SOCIAL MEDIA 0
Business Communication (annotated Bibliography)

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Annotated bibliography
Article 1-
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2017). Electronic
commerce 2018: a managerial and social networks perspective. Springer.
In this article, authors in this article have described the concept of social media for
communication. In this book, authors highlighted the uses of social media in order to
success in complex business environment. The information received through this
article is quite helpful in completing the concept of social media in assessment 2. In
addition to this, it has also explained the social media as an important digital media
tool in the workplace.
Article 2-
Simpson, J. (2015). How L’Oréal uses social media to increase employee engagement.
Retrieved from: https://econsultancy.com/how-l-oreal-uses-social-media-to-increase-
employee-engagement/
Author in this article described the use of social media in L’Oreal. Author has also explained
how L’Oreal uses social media in engaging its employees. In L’Oreal social media
play an important role for communication. It is useful in completing the assessment 2
part “Role of social media in L’Oreal.” By presenting the whole concept of social
media in concise manner, this article is able to mention the importance of social
media.
Article 3
Sadamcik. (2017). The L’Oréal Group: Building an online community one hashtag at a time.
Retrieved from: https://smbp.uwaterloo.ca/2017/02/the-loreal-group-building-an-
online-community-one-hashtag-at-a-time/
Author in this article stated the importance of social media in L’Oreal. L’Oreal uses the hash
tag where all information’s are available about the current event. It has also stated the
importance of social media in communicating at workplace. Therefore, the article is
useful in completing the assessment 2 by explaining the role of social media at
L’Oreal for communication purpose.

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Article 4-
Leftheriotis, I., & Giannakos, M. N. (2014). Using social media for work: Losing your time
or improving your work?. Computers in Human Behavior, 31, 134-142.
In this article, both the authors effectively described the importance of social media for
effective communication in organizations. It also assists in knowing the social media
as motivational tool for work purposes. The use and importance of social media is
known well through this journal article. The authors have mainly investigate the
motivation of employees by using social media. The information given in the article is
useful in the assessment 2.
Article 5-
El Ouirdi, A., El Ouirdi, M., Segers, J., & Henderickx, E. (2015). Employees' use of social
media technologies: a methodological and thematic review. Behaviour & Information
Technology, 34(5), 454-464.
The different authors through this article described the social media as a tool of
communication with employees. The journal article clearly and well defined the social
media technologies that can be used for communicating at the workplace with
employees. Author has done the detailed examination of various articles in order to
identify the social media technologies that are useful in communication at workplace.
All these information’s will be used in the assessment 2 report as a support tool.
Article 6-
Fuchs, C. (2017). Social media: A critical introduction. London: Sage.
In this article, author has described the concept of social media. In this book, whole concept
of social media is explained through which basis idea of social media has come to
know. In the assessment 2, social media as a communication tool is chosen so it is
important to firstly understand the meaning of social media. Therefore, the
understanding if social media is understood through this book. In this way, Fuchs has

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clearly mentioned the whole concept of social media which is helpful in completing
the further assessment.
Article 7-
Wicks, D. (2015). Role of social media in today’s business. Retrieved from:
https://www.socialmediatoday.com/social-business/role-social-media-marketing-
business
In this website, author has clearly described the role that social media plays in 21st century.
This information is helpful in completing the “using social media at workplace to
communicate” part of the assessment 2. The benefits of social media have been
described well, which more clarify the concept of social media. In this article, Wicks
did the detailed examination on the role of social media. Relevant facts are also given
which describes the evidence of social media and its importance. By understanding
the overall outline of the social media, assessment 2 can be completed in an efficient
manner.
Article 8-
Simpson, J. (2015). How L’oreal uses social media to increase employee engagement.
Retrieved from: https://econsultancy.com/how-l-oreal-uses-social-media-to-increase-
employee-engagement/
In this article, author has presented the evidence regarding the use of social media in L’Oreal.
The brand manager of L’Oreal stated how the company uses social media for
improving the employee engagement. It highlighted how social media helps in
maintain a better culture in company by quick communication in effective manner. In
this article, what social media tool used by the company is mentioned which are used
in completing the assessment 2 report.
Article 9-
Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), 273-293.
The both authors in this article presented their viewpoint about the social media as a team
communication and collaboration tool. The author also reflects the importance of
social media for communicating in 21st century. The article provides the supportive

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material regarding the social media as a communication tool in the workplace.
Through this article, social media concept has been clear. All the information’s
presented in the article has been used in the report of assessment 2.
Article 10-
Dyer, P. (2011). Using social media as a communication tool. Retrieved from:
https://www.socialmediatoday.com/content/using-social-media-communication-tool-
infographic
In this article, author has focused on the social media as a communication tool at workplace.
It has properly reflected the importance of social media in communicating at
workplace. It has clearly presented the social media concept by explaining the
benefits of social media in internal communication. This article is helpful in
completing the report of assessment 2. By using the information of this article, report
will be presented in well and efficient manner. Through this article, social media
importance role in concise and efficient manner has been achieved.