Advanced Nurse Practitioner Entrepreneurship: A Business Plan

This presentation outlines a comprehensive business plan for an Advanced Nurse Practitioner (ANP) clinic, designed to secure funding and establish a successful practice. It begins with an introduction to ANP entrepreneurship, emphasizing its importance in addressing healthcare shortages. The plan incorporates a detailed SWOT analysis to identify strengths, weaknesses, opportunities, and threats. A robust marketing plan, including segmentation, targeting, and positioning strategies, is presented. The presentation also addresses key stakeholders, reimbursement models, and insurance considerations. A financial plan with revenue and expense estimations, including a pricing model, is included. An employment contract for an APN is constructed, outlining salary, vacation, health insurance, and professional development benefits. The presentation concludes with a comparison of legal, ethical, and contractual considerations, ensuring a well-rounded approach to ANP entrepreneurship. The presentation also includes a comprehensive reference list in APA format.

ENTREPRENEURSHIP IN
ADVANCED NURSING
PRACTIONER

INTRODUCTION
 Advanced nurse practitioners are registered nurses who are trained with
advanced clinical knowledge.
 They provide quality care to the patient that includes routine general
assessment as well as both acute and chronic care in clinical settings.
 They act as a primary care provider that includes multiple disciplinary
services of care.
 They work to promote health of the community and reducing the pain of
the patients by reducing the diseases and creating awareness to the
patients.
 Apart from the clinical assistance, they also helps in advising patients
and their family members in maintain along with improving the health.
Nursing professionals assist general physician or any physician to
deliver care to the community.

WHY IT IS IMPORTANT?
 The advanced nurse practitioner can open their independent clinical
setting for the welfare of the society.
 In United States, there is a shortage of general physician to provide
healthcare services to the community or individuals.
 It is estimated that more than 44,000 general physician will be requiring
by the year 2035 (Petterson et al., 2015).
 Due to the shortage of general physician, ANP can plays an important
role in delivering high quality of care to the people in general medicines.

BUSINESS PLAN
 This clinical care setting offers an exclusive combination of general
medical services and personalized care settings. This service gives a
customized based treatment for patients or clients according to their
lifestyle.
 Although there are multiple agencies or another clinic that provides
quality care to the people however, this clinic service is efficient and
effective.
 The business plan is built on the analysis of SWOT as well as with the
help of the STP marketing strategy.

SWOT ANALYSIS
 STRENGTH
o Skilled and trained staff
o Multi-disciplinary health services
o Medical insurance accepted
o Offering service to all age group
o Promoting the concept of medical tourism
o The flexibility of working hours

WEAKNESSES
 Not yet affiliated with any referral source
 Not yet accredited
 Location may be a factor

OPPORTUNITIES
 The shortage of general physician
 The demand for the advanced nursing practitioner is high
 The increasing rate of an unhealthy population
 Patients are looking for personalized service
 Growing demand for testing
 Home care facility

THREATS
 An existing clinic that results in high competition
 Any influence on reimbursement policy

MARKETING PLAN
 Analysis of SWOT analysis
 Implementing the STP strategy
Segmentation
 Market segmentation can be done with the help of characterizing different
segments of the population. This clinical care setting uses demographic,
behavioral as well as psychographic segmentation strategies.
Targeting
 This clinical setting has targeted every aged of people to access healthcare
facilities. The clinical care multiple services and thus it will target to those
population who seeks these services.

POSITIONING
 The clinical setting has positioned itself with an efficient model of
serving multidisciplinary services. Another factor is personalized care
that is an added advantage to position themselves in the market.
 Advertising
 Sponsorships
 Demand for family care
 Increased demand for nursing professionals
 Advances in nursing along with the research

KEY STAKE HOLDER
 This clinic setting is focused on the patient-centric model. The key
stakeholder of this clinical setting is those who affect or affected by the
organizational mission as well as vision.
 That includes patients, nursing professionals, insurance companies and
many other healthcare professionals such as pharmaceutical firms or
any firm that affect the healthcare deliveries of the clinic.
 Stakeholder holds the major potential for delivering quality care, such as
insurance companies, play an important role in the financial aspect of
the clinic.

SERVICES OF CLINIC
The clinic is designed for providing general medical services that include
multiple departments within the clinic.
 Pediatrics
 Infant care
 Minor surgery
 General medicines
 Gynecology
 Minor surgery