Business Plan: Anti-Aging Cream and Market Analysis

This business plan outlines the key components for launching an anti-aging organic cream. The report begins with an introduction explaining the business goals, objectives, and strategies. It details the motivation behind the business, focusing on the growing beauty sector and consumer demand. The plan includes a target market analysis targeting women aged 18-40, segmentation strategies, and positioning using cost and quality. The marketing mix (7Ps) covers product, place, and feasibility studies, highlighting the product's benefits and distribution strategies. The report analyzes industry attractiveness using Porter's Five Forces and describes the process of generating the business idea, including focus group studies. The conclusion summarizes key findings, emphasizing the importance of feasibility studies and market research. References to academic sources are also provided.

BUSSINESS

TABLE OF CONTENT
Introduction
Main body
Conclusion
References

INTRODUCTION
Business plan is basically the document which outlines and
highlights the business goals as well as objectives and also
the strategies which organizations will take in order to
accomplish these.
This ppt gives a brief overview of motivation of choice of
business, process for generating business idea, feasibility
studies, details of product to be launch, Key market
opportunities, attractiveness of industry and vision of the
business.

MOTIVATION OF CHOICE OF BUSINESS
The main motivation which has influenced me to start this
business is my interest within beauty sector.
From the various studies, it has been found that nowadays
most of the people have become highly beauty oriented and
thus wants the products which can help them to look
beautiful and glorify.
Thus, the beauty sector has transformed the lives of people,
as they are highly concerned for their skin.

Justification of target market and STP
The main target consumer of this beauty business is women
age between 18-40 year.
They like to use cosmetic products and other beauty services
to look nice and attractive hence targeting this group of
people can give better results to the organization.

Cont…
Segmentation strategy of company will be demographic as people will be
segmented on the bases of their age and income. Age would be major
criteria in this beauty business.
Targeting will be done by using differentiated targeting strategy. This
would be better in gaining attention of large number of audience.
Positioning would be done by using cost and quality positioning strategies.
Both these will support the firm in gaining success in beauty industry.

Marketing mix 7P’s
Product
The major product which the company is launching is anti-ageing organic
cream and thus will be the major concern of company as this will help to
increase the profit ratio.
Place
The anti-aging organic cream will be promoted mainly in the developed
countries and in the urban areas and rural areas. Besides this, the product
will also be promoted in various beauty shops and malls. Along with this,
the new product will also be made available at the local stores in towns and
villages.

feasibility
The entire beauty business would be more feasible and have capability to generate profit. As
demand of anti aging creams are very high. Many young girls use this products and old female
also use this cream to look better hence demand is high which make it more feasible in market.
Financially also this beauty business is more feasible as around 150000 investment is require in
this business but it is expected that it will generated around 180000 profit in first year and
190000 in second year.

ATTRACTIVENESS OF INDUSTRY: PORTERS Five
forces
The anti-aging organic cream basically belongs to the beauty
industry which is growing at much rapid pace.
Threat of new entrant
The threat of the new entrant is generally high in this industry due
to great amount of investment.
For entering the beauty and cosmetic industry, a high capital and
investment is required which becomes difficult for the new entrant
to afford.
Thus, this makes the threat of the new entrant low for the existing
companies.
Besides this, there are various barriers for the new entrant lime
requirement of the resources etc. which also makes this threat
much low for the existing organizations.

Business generated
Process for generating business idea
In order to generate the business idea, various feasibility studies were being conducted among which one was
focus group. Focus group is basically group of the people who participate within discussion about specific
product before its launching and thus provides feedback.
For recognizing whether the product will be feasible or not, focus group was conducted in which around 12
women of the target age group which is 35 to 45 were being asked questions and consulted. Their views
regarding different beauty products, their effectiveness, pros, cons were recorded and later on analyzed. This
analysis helps to known that what are the perception of women regarding carious beauty creams, shampoos etc
and what they think should be improvement within them.

CONCLUSION
It has been summarized that for bringing the new product in
market or entering the new market, an organization have to carry
out the various feasibility studies in order to know whether the
idea will be effective or not.
The organization carries out focus group in order to know the
expectations of customers and their perception regarding products
and services.
Besides this, organization also analyses attractiveness of the
industry through evaluating the various threats and barriers.

REFERENCES
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Information Systems Journal.27(3). pp.237-269.
Cuervo-Cazurra, A., 2016. Corruption in international business. Journal of World Business.51(1).
pp.35-49.
Beck, R and et.al.,2017. Blockchain technology in business and information systems research.
Julien, P.A. ed., 2018. The state of the art in small business and entrepreneurship. Routledge.