Project: Communications Plan for Anxiety Disorder Awareness in Wadeye

This project outlines a comprehensive communications plan designed to raise awareness and provide treatment information regarding anxiety disorders within the Wadeye community. The plan focuses on key messages, stakeholder identification (including the community, Shire council, media, NGOs, and governmental organizations), and the selection of appropriate communication tools such as media advertisements, social media, email, and community meetings. The project details a step-by-step approach, including the drafting and publishing dates for each communication activity, along with responsible parties. The overarching goals involve understanding the community's current knowledge of anxiety disorders, increasing awareness through targeted campaigns and treatment strategies, and evaluating the effectiveness of these communications through surveys. The plan emphasizes the importance of stakeholder engagement and aims to foster collaboration to address mental health concerns effectively.

COMMUNICATIONS PLAN
Project information
Project name: awareness and treatment plan for anxiety
disorder
Project manager: (XYZ)
Brief description of
project:
the chosen community of Wad eye would be
provided with awareness about anxiety
disorder and its consequences then its
treatment options would be provided.
Stakeholders (anyone who
has an interest in the
project):
the Wadeye community (all communities within
Shire), the Shire council, media (mass media
and print media), NGOs, governmental
organisations operating in the community for
the healthcare of the community.
Basic Communications Plan
Overarching
key messages
(3-4
maximum):
 A: understanding the knowledge of the community about anxiety
disorder by publishing a survey form in print and social media.
 B: after collecting the survey result and analysing it, awareness
camps would be arranged in the community to increase their
awareness about anxiety
 C: effective evaluation would again be conducted with surveys to
understand the effectiveness of the communication strategy
 D: providing them with treatment strategies so that they can
overcome their anxiety concern effectively.
Stakeholder(s
)
Communication
tool
Person
responsibl
e
Date to
be
drafted
Date
publishe
d
Complete
(Yes/No)
media Advert,
newsletter,
poster, email,
website, media
release, radio
interview, blog,
Sammy
Smith
15/5/201
9
21/5/201
9
eg Yes

Twitter,
Facebook, other
shire council email and direct
meetings
project
manager
21.5.201
9
25.5.201
9
yes
community
staff
email community
representa
tive
21.5.201
9
23.5.201
9
yes
Wadeye
representative
s
meetings and
emails
project
manager
and
community
representa
tive
26.5.201
9
27.5.201
9
yes
community
members
twitter project
manager
28.5.201
9
3.6.2019 NO
NGOs and
other
organisations
email and
website
project
manager
and
community
representa
tive
28.5.201
9
29.5.201
9
No
How to create a communications plan
Every project or issue you handle should have a Communications Plan.
The plan is a way to consolidate your communications approach and
ensure that all aspects of communications are covered.
1. Key Messages
We need to work together to eliminate mental health concerns from the
communities within the upcoming four years. Give us your valuable
feedback and let us understand your concerns. Please log in to our
website or submit this paper survey to our local office by 21st may 2019.
We also have a 24*7 customer service unit 1300 XXXXXX.
2. Stakeholders
The chosen community for this communication strategy would be Wadeye
city community with which educational institutes, healthcare services,
food outlets, FAHCSIA, food outlets, and health service agencies,
community groups, TRAAC or elders, shire members would also be
included
3. Communication tools
Examples of tools you can use to get your message out include:
mass media Advertisement on television Posters in local In-house

releases community newsletter with
newspapers
Brochures Flyers Radio show Surveys
organisation
website
Social media – Twitter,
Facebook, Blogs etc.
Many of the tools will potentially reach all, or most of, your stakeholders
(e.g. media releases), while some will need to be specifically targets (e.g.
letters, letterbox drops). You should list every tool that is relevant to that
particular group, even if it is repeated under another stakeholder section.