Comprehensive Business Plan: Any Task App - Strategies & Forecasts

This business plan outlines the strategy for Any Task App, a consumer service organization connecting customers with skilled professionals through its online platform. It details the company's mission, vision, and culture, emphasizing a flexible environment and a commitment to delivering the right service to the right customer. The plan includes a macro-environmental analysis using SWOT, PESTLE, and Porter's Five Forces frameworks, highlighting opportunities for innovation and competitive advantage. Key objectives focus on increasing sales, expanding service offerings, and exploring geographical expansion. The plan also covers business operations, management structure, research and development, and a comprehensive marketing strategy aimed at building strong customer relationships. Financial forecasts, including cash flow projections, balance sheet projections, and income statements, provide a roadmap for future growth and sustainability. The competitive landscape is also discussed, with an analysis of key players and the company's unique value proposition.

RUNNING HEAD: Business Plan
Business Plan
[Type the document subtitle]
Laptop04011
[Pick the date]

Business Plan 1
Contents
Task 1...............................................................................................................................................2
Task 2...............................................................................................................................................3
Macro-Environmental Factors.....................................................................................................3
SWOT......................................................................................................................................3
PESTLE...................................................................................................................................3
Porter’s five forces...................................................................................................................4
Innovation and Entrepreneurial Focus.....................................................................................4
Research Methodology................................................................................................................4
Opportunity Recognition.............................................................................................................5
Task 3...............................................................................................................................................6
Business Objectives.....................................................................................................................6
Business Operations.....................................................................................................................7
Management team and employees...........................................................................................7
Organizational chart.................................................................................................................7
Research and development......................................................................................................8
Physical location(s)..................................................................................................................8
Production processes...............................................................................................................9
Inventory control systems........................................................................................................9
Quality assurance methods......................................................................................................9
Promotional and Marketing Plan.................................................................................................9
Marketing Goals......................................................................................................................9
Marketing Mix.........................................................................................................................9
Financial Forecasts....................................................................................................................10
Sources and Use of Capital....................................................................................................10

Business Plan 2
Cash Flow Projections...........................................................................................................10
Balance Sheet Projections......................................................................................................10
Income Statement..................................................................................................................14
References......................................................................................................................................16
Appendices....................................................................................................................................18

Business Plan 3
Task 1
The purpose of the report is to enlighten the reader about the business plan of a start-up
organization Any Task App. The organization is a consumer service organization that provides
various services to people present in the market. The customer interacts with the organization by
posting their task on the application of the company that is anytaskapp.com.
The bidders (professionals) then post their bid for the following task whose intimation is given to
the consumer. The sale is initiated if the customer agrees to pay the amount to the professional.
Services like, cleaning, gardening, carpeting, plumbing, mounting/ installation, pick-up and
delivery, home maintenance etc.
Further, it should be noted that the industry in which the company operates is a new and
innovative business as well. The business can make use of effective content writing team
promote the business in the eyes of customers present in target market. The firm can make use of
investments in its supply chain integration strategies so that their services can effectively reach
towards the prospective customers.
The mission of the organization to is to adequately deliver the right type of service to right type
of customer. The business has free and flexible culture that encourages people to work for the
benefit of the organization.
sThe website organization is a sole proprietorship business venture that was inaugurated by an
entrepreneur with idea. The company make use of the funds to attain raw material, technology
and infrastructure for the business. The business further combines with different creative and
skilled people to operate the functions of the business. More details about the business plan of
Any Task App is discussed below:

Business Plan 4
Task 2
Macro-Environmental Factors
SWOT
Strength: The strength of Any Task App is that it connects all the skilled people and the service
required under the same roof and let them negotiate for the services and attain them in real time
as well.
Weakness: The weakness of Any Task App business is that the website requires regular update
to its effective working otherwise the customers will face difficulty accessing the services and
skilled labours as well (Hopp, e. al., 2018).
Opportunities: The Any Task App gains the opportunity enter into new segments present in the
target market like driving, babysitting etc. Also the company can make use of improved
technology to enhance user interface.
Threat: lack of standardization of services is the biggest threat for Any Task App. Difference in
the expectation and delivery of services can lead to problem of the company (Scarborough
2016).
PESTLE
Political: There is presence of political stability in the country that provides positivity to all the
companies to growth and expands their scope of business as well.
Economic: The economic state of the company is stable as the country holds seventh largest
place in terms of national economy (Burns, and Dewhurst 2016).
Social: the social environment is welcoming to ecommerce business and online facilities in the
environment.
Technological: all the companies present in UK efficiently make use of innovation and
technology to become competent.
Legal: The e-commerce industry of UK possesses fewer restrictions from the government that
helps the business to easily grow in the target market.

Business Plan 5
Environmental: The environment is stable and comfortable for people to work (Blackwell 2017).
Porter’s five forces
Threat of substitution: The power is moderate as skilled people are scattered in the environment
and this organization allocate them to need people while physically it is difficult to look for such
people.
Buyer’s power: moderate as they have the power to negotiate
Supplier’s power: moderate as they can also negotiate for the prices on the website (McKeever
2016).
Threat of entry: low as people do not have knowledge to enter and succeed on an online platform
Industry Rivalry: low as every skilled person provide differential services in the environment
(Harrington 2016).
Innovation and Entrepreneurial Focus
The company Any Task App is present on the e-commerce platform that is already an innovative
and technological platform. So, it can be said that the business effectively make use of
innovation and technology in the market to succeed. It can be said that the company Any Task
App is first in the business but it has definitely entered in this market at a time when only few
companies are present. So, this aspect will provide competitive advantage to business in the
target market (Ghandour 2015). Further, the entrepreneurship techniques of the business helps
the management to efficiently form a bridge between both service user and service provider so
that they can contact each other, negotiate for the price and attain services as well. The company
should make use of innovation to successfully attain the first mover advantage in the target
market. Further, the company can combine innovation with technology and add on services to its
website as well. This will help the business to effectively attain competitive advantage as well.
The business should also develop a flexible organizational structure so that the employees can
effectively work and provide their efficiencies to the business. The flexible business structure
should make the organization open up with its employees and work while creating a bond as well
(Abou-Shouk, Lim, and Megicks 2016).

Business Plan 6
Research Methodology
Secondary source of information have been used in the paper to attain information about the
ways in which a business is created for an organization. Only the relevant and authentic sources
between the years 2010-2019 have been taken to attain effectiveness in the paper made. Books,
journal articles, websites etc. have been used in the paper to initiate qualitative as well as
quantitative research for the paper. The financial projections of the company include cash flow
projection, income statement and financial ratios to analyse the future growth of the company in
the target market. Strategic research has been conducted to analyse the level of competition for
the organization, along with target market profile and prospective consumer group as well. The
quantitative research conducted explains the marketing plan and business objectives of the
company whereas the qualitative research helped in evaluating financial projections for the
company for its future growth. Further, it should also be noted that various people have been
target to evaluate the information about marketing mix. The researcher will make use of own
worlds and cite the relevant source to ethically complete the paper. The information being shared
through the paper is not being copy pasted from any source and no exaggeration of information
or misleading statement is shared through paper.
Opportunity Recognition
Competitive Analysis: the biggest competitor for anytaskapp.com in the business is Task Rabbit
Company. The business provides similar services to the customers through social media platform
but the only difference is that it does not let the service users bid for the price of the services
(Singh, and Kumar 2017).
Target market: the company targets the people between age group 25-60 as they are the most
people who want others to work for them so that they can proceed with their work effectively.
Also working people are mainly targeted by the organization.
Proof of market:

Business Plan 7
(Source: Statista 2019)
The above mentioned graph clearly explains the e-commerce industry is growing in target
market. Also it explains the industry has great scope of improvement as well that can help the
UK based online businesses like anytaskapp.com to grow and increase its sales as well (Zach,
and Fesenmaier 2016).
Further, talking about the strengths for the business, it should be noted that the business possess
various elements that differentiate them from the competitors present in the target segment. The
macro environmental and industry factors acts in support to the business functions of
anytaskapp.com. Further, it should be noted that the company appropriately make use of
innovation and entrepreneurship strategies to organize the business effectively proceed as well.
The technology present in the industry along with low threat of entry provides opportunity to the
company to grow and proceed with their future prospects as well (Singhal 2016).
Task 3
Business Objectives
SMART Objective: The objective of the company is to increase its sales by 10 % and then shift
to a bigger and better business outlet in next three years.
Short term objective: Aim of Any Task App is to grow the sales every month by 5 % and
increase the bounce rate quarterly by 6 %.

Business Plan 8
Medium term objective: The business Any Task App aims to add 5 more services in coming 2 to
3 years. Also the business aims to continue to grow its sales by 6 %.
Long term objective: The business ANY TASK APP aims to expand its geographical boundaries
in future prospects.
Marketing Objectives: The business objective of the company anytaskapp is to build a strong
relationship with the customers and efficiently deliver them services as well. The business tries
to connect the service provider and user on a single platform and crack a deal as well. The
ultimate benefit of this program is to improve the overall image of the online platform. The
consumers in the target market demand convenience along with peace of mind. The company
will offer one stop solution for all the chores of the people. Due to lack of competition in the
market, the does not face any hassle in representing their activities to the customers (Olson, et.
al., 2018). Our marketing strategy will allow us to communicate our brand values, develop close
working relationships with our creditors, customers and suppliers and to manage the needs of our
guests in an effective manner (Ferrari 2016).
Business Operations
Management team and employees
The company make use of cross functional team approach in order to manage the day to day
functions in the market. The company has various representatives in different departments who
help them to clearly attain advantage from the market. The employees of the company make use
of brainstorming ideas to innovate and change business functions of anytaskapp. The employees
of the company are skilled and enthusiast to work for the betterment of the company and expand
its scope of business in just scope of one year (Chonko, and Hunt 2018). All employees of the
company have specialization in different field.
Organizational chart

Business Plan 9
Source: By Author
Above mentioned is the organizational chart of the business anytaskapp.com. The business is
managed through website so it does not have many in house functions but three major segments
that are operations, technology (R&D) and marketing (Baker, and Saren 2016).
Research and development
An important that shall be noted is that the e-commerce industry is complex as well as fragile;
one single step can lead to major impact for the growth of the business. Thus, research and
development is an important field that helps the business to gain a dignified position in the target
market. The research and development team works under the head of technology team and
provide relevant information to business with the help which they can proceed in the target
market (Bagozzi, et. al., 2018).
Physical location(s)
The business of anytaskapp.com is completely based in UK and the head office of the company
is situated in west London. The company provides its service in all parts of UK but majorly in
east and west London. The business has pipeline of different skilled people scattered in different
parts of UK who meet the service users and satisfy them with their services. The online supply
chain services of the company are efficient enough due to which information is adequately
shared and there is no confusion in providing services (Kotler, et. al., 2015).

Business Plan 10
Production processes
The company does not provide any products in the market due to which services are directly
served from the end of skilled person to service user in the market. Thus, there is no production
process required in the business as the services are produced and delivered at the same time.
Inventory control systems
There is as such no inventory to protect from the damage and wastage as discussed above that
the business is a service provider. So, the company does not need to implement the inventory
control function in the business (Baker 2016).
Quality assurance methods
Each and every person connected with the business possess differential skills within them due to
which it is difficult for the business to provide same type of standardized services to customers in
the target market. Each and every employee works differently based on their skills and abilities.
Promotional and Marketing Plan
Marketing Goals
The marketing goal of the organization is to reach to as much people as possible in UK so as to
efficiently deliver services in the market. In order to implement this goal, the management team
make use of technology to make the website visible to right type of people in the environment.
Marketing Mix
Product/ Services: There are many different types of services supplied by the company in the
target market. Some of the services are cleaning, gardening, carpeting, plumbing, mounting/
installation, pick-up and delivery, home maintenance etc. In brief, the anytaskapp.com provides
all the services that a person actually needs (Lovelock, and Patterson 2015).
Price: there are no fixed prices served by the company in the market as the customer can bid for
the service and negotiate it to attain an optimum range. This service increase specification of the
business in the industry. Minimum fee charged by the service provider for coming is £ 60.
Place: the company provides its services in whole UK and majorly target the people living in
west and east of London.

Business Plan 11
Promotion: social media platforms take the major grace of promoting the services of
anytaskapp.com in the target market. Facebook, Twitter, Instagram etc. tools are used to promote
the functions of the company.
Financial Forecasts
Sources and Use of Capital
In order to complete the funding requirement of the business, the management prefers taking
loan from the financial institutions and owner’s fund. It is believed that the owner’s equity is best
source of fund for a sole proprietorship business as it does not create burden on the owner and it
is easy to pay as well. Further, the second source of finance for the business is bank loan; the
company took loan from the financial institutions and invested it in the business. The third and
last source of finance for the company was loan from family. Further, below mentioned is the
allocation of funds for the company.
Owner’s Capital: £ 20,000
Loan from financial Institution: £ 20,000
Family’s Equity: £ 20,000
Cash Flow Projections
Cash Flow Statement
Cashflows from Operations April May June July August September October November December January February March
Cash receipts from customers
(enter positive amounts)Cash Sales 3,200.00£ 3,360.00£ 3,528.00£ 3,704.40£ 3,889.62£ 4,084.10£ 4,288.31£ 4,502.72£ 4,727.86£ 4,964.25£ 5,212.46£ 5,473.09£
Cash collected from customers (debtors) 2,000.00£ 2,100.00£ 2,205.00£ 2,315.25£ 2,431.01£ 2,552.56£ 2,680.19£ 2,814.20£ 2,954.91£ 3,102.66£ 3,257.79£ 3,420.68£
Funding from Creditors -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Stock purchased, not yet paid 1,700.00£ 1,785.00£ 1,874.25£ 1,967.96£ 2,066.36£ 2,169.68£ 2,278.16£ 2,392.07£ 2,511.67£ 2,637.26£ 2,769.12£ 2,907.58£
Cash paid for 800.00£ 840.00£ 882.00£ 926.10£ 972.41£ 1,021.03£ 1,072.08£ 1,125.68£ 1,181.96£ 1,241.06£ 1,303.12£ 1,368.27£
(enter negative amounts)Total Expenses -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Inventory (stock)purchases -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Funding to Debtors
Sales made not yet collected -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Net Cash Flow from Operations 7,700.00£ 8,085.00£ 8,489.25£ 8,913.71£ 9,359.40£ 9,827.37£ 10,318.74£ 10,834.67£ 11,376.41£ 11,945.23£ 12,542.49£ 13,169.61£
Investing Activities -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Cash receipts from -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
(enter positive amounts)Sale of property and equipment -£ -£ -£ -£ 5,000.00£ -£ -£ -£ 8,000.00£ -£ -£ -£
Matured Investments 9,000.00£ 9,000.00£ 9,000.00£ 9,000.00£ 9,000.00£ 9,000.00£ 9,000.00£ 9,000.00£ 9,000.00£ 9,000.00£ 9,000.00£ 9,000.00£
Cash paid for -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
(enter negative amounts)Purchase of property and equipment -£ -£ 2,000.00£ -£ -£ -£ 3,000.00£ -£ 6,000.00£ -£ -£ -£
Purchase of investments 1,000.00£ 2,500.00£ 1,000.00£ 1,500.00£ 1,200.00£ 4,400.00£ 800.00£ 1,500.00£ 2,000.00£ 2,200.00£ 7,200.00£ 2,000.00£
Net Cash Flow from Investing Activities 8,000.00£ 6,500.00£ 6,000.00£ 7,500.00£ 12,800.00£ 4,600.00£ 5,200.00£ 7,500.00£ 9,000.00£ 6,800.00£ 1,800.00£ 7,000.00£
Financing Activities -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
Cash receipts from -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
(enter positive amounts)Increase in short term debt 2,600.00£ 2,600.00£ 2,600.00£ 2,600.00£ 2,600.00£ 2,600.00£ -£ 2,600.00£ 2,600.00£ 2,600.00£ 2,600.00£ 2,600.00£
Increase in long term debt -£ -£ -£ -£ -£ -£ -£ -£ 5,000.00£ 5,000.00£ 5,000.00£ 7,000.00£
Increase in equity (proceeds from owners) 1,000.00£ 3,300.00£ 12,000.00£ 9,000.00£ 10,000.00£ 7,000.00£ 6,500.00£ 5,000.00£ 9,900.00£ 7,700.00£ 9,000.00£ 11,000.00£
Cash paid for -£ -£ -£ -£ -£ -£ -£ -£ -£ -£
(enter negative amounts)Repayment of loans 6,500.00£ 6,500.00£ 6,500.00£ 6,500.00£ 6,500.00£ 6,500.00£ 6,500.00£ 6,500.00£ 6,500.00£ 6,500.00£ 6,500.00£ 6,500.00£
Net Cash Flow from Financing Activities 2,900.00-£ 600.00-£ 8,100.00£ 5,100.00£ 6,100.00£ 3,100.00£ -£ 1,100.00£ 11,000.00£ 8,800.00£ 10,100.00£ 14,100.00£
Net Increase in Cash 1,280.00£ 1,398.50£ 2,258.93£ 2,151.37£ 2,825.94£ 1,752.74£ 1,551.87£ 1,943.47£ 3,137.64£ 2,754.52£ 2,444.25£ 3,426.96£
Cash at End of Year 1,280.00£ 1,398.50£ 2,258.93£ 2,151.37£ 2,825.94£ 1,752.74£ 1,551.87£ 1,943.47£ 3,137.64£ 2,754.52£ 2,444.25£ 3,426.96£
Balance Sheet Projections
Balance Sheet
Month Apr 19 Apr 20 Apr 21

Business Plan 12
Assets
Current Assets
Cash on hand £
1,000.00
£
1,000.00
£
1,000.00
Debtors £
1,000.00
£
5,500.00
£
6,700.00
Prepaid Expenses
General £
1,700.00
£
1,700.00
£
1,700.00
Rates £
500.00
£
500.00
£
500.00
Workcover £
225.00
£
225.00
£
225.00
Insurance £
505.00
£
505.00
£
505.00
Etc.
Total Prepaid
expenses
£
2,930.00
£
2,930.00
£
2,930.00
Inventory
Raw material £
200.00
£
5,000.00
Total Inventory £
1,200.00
£
200.00
£
1,957.50
Short term Investments £
5,000.00
£
6,000.00
£
3,000.00
Other current assets £
-
£
450.00
£
300.00
Total Current Assets £
11,130.00
£
16,080.00
£
15,887.50
Fixed Assets

Business Plan 13
Store Fit Out £
6,000.00
£
12,000.00
£
17,000.00
Office Equipment £
2,500.00
£
5,000.00
£
8,600.00
Buildings & improvements £
6,000.00
£
6,200.00
£
15,000.00
Furniture & Fixtures £
5,000.00
£
7,000.00
£
9,000.00
Etc. £
700.00
£
750.00
£
900.00
Total Fixed Assets £
11,700.00
£
13,950.00
£
24,900.00
Total Assets £
22,830.00
£
30,030.00
£
40,787.50
Liabilities
Current Liabilities
Bank Overdraft £
8,000.00
£
7,000.00
£
6,000.00
Credit Card Debt £
1,000.00
£
800.00
£
700.00
Creditors £
600.00
£
500.00
£
375.00
GST collected £
-
£
500.00
£
350.00
Superannuation £
-
£
250.00
£
540.00
PAYG Witholding Payable £
-
£
300.00
£
300.00
Workcover Insurance Payable £
-
£
550.00
£
550.00

Business Plan 14
Current portion of long term
debt
£
1,000.00
£
910.00
£
690.00
Etc.
Total Current Liabilities £
10,600.00
£
10,810.00
£
9,505.00
Long Term
Liabilities
Motor
Vehicle Loan
£
1,350.00
£
1,500.00
£
900.00
Equipment
Finance
£
1,150.00
£
700.00
£
500.00
Long term Loans £
3,000.00
£
1,000.00
£
700.00
Total Long Term Liabilities £
5,500.00
£
3,200.00
£
2,100.00
Total Liabilities £
16,100.00
£
14,010.00
£
11,605.00
Net Assets £
6,730.00
£
16,020.00
£
29,182.50
Shareholders Funds ( Equity)
Owners
Funds
£
4,505.00
£
6,402.50
£
18,360.38
Retained
Earnings
£
-
£
-
£
-
Current Year Profit £
2,225.00
£
9,617.50
£
10,822.13
Total Shareholders
Funds (Equity)
£
6,730.00
£
16,020.00
£
29,182.50
Balance Sheet Ratios
Current Ratio (Current Assets / Current Liabilities) 1.05 1.487511 1.671488

Business Plan 15
563 69
Quick Ratio ( Current Assets less inventory) / (Current
Liabilities less bank overdraft)
4 4 4
ROCE (EBIT/ Capital
Employed)
0.181929
681
0.384625
39
0.038507
952
Income Statement
Profit & Loss
Statement
Month Apr 19 Apr 20 Apr 21
Income
Total Sales 25,100 31,460 39,263
Less Total Disc/Comm 1,875 2,344 2,930
Total Net Income 23,225 29,116 36,333
Less Total Cost of Gooods
Sold 1,200 200 1,958
Gross Profit 22,025 28,916 34,375
Expenses
General & Administrative 4,150 4,150 10,550
Marketing & Promotional 3,850 4,235 4,659
Operating Expenses 1,495 1,495 1,495
Motor Vehicle Expenses 4,180 4,232 5,240
Website Expenses 600 600 600
Total Employment
Expenses 9,530 10,813 15,216
Occupancy Costs 775 831 1,252
Other Expenses 12,000 12,000 22,500
Total Expenses 19,800 21,524 33,171
Monthly Net Profit /
(Loss) 2,225 7,393 1,205
Total Year to Date Net Profit / (Loss) 2,225 9,618 10,822
Profit and Loss Ratios
Gross Margin
(Gross Profit / Net Income)
0.94833
2
0.99313
1
0.94612
3
Net Margin
(Net Profit / Net Income)
0.09580
2
0.25389
6
0.03315
5
Mark Up 18.3541 144.581 17.5608

Business Plan 16
((Net Income Less Cost of Goods Sold) / (Cost of Goods
Sold)) x 100 7 3 2
Break Even
( Expenses/((1-(Cost of Goods Sold/ Net Income))
20878.7
7
21672.6
2
35059.5
9

Business Plan 17
References
Abou-Shouk, M.A., Lim, W.M. and Megicks, P., 2016. Using competing models to evaluate the
role of environmental pressures in ecommerce adoption by small and medium sized travel agents
in a developing country. Tourism Management, 52, pp.327-339.
Bagozzi, R.P., Rosa, J.A., Celly, K.S. and Coronel, F., 2018. Marketing-Management. Walter de
Gruyter GmbH & Co KG.
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
Blackwell, E., 2017. How to prepare a business plan: your guide to creating an excellent
strategy, forecasting your finances and producing a persuasive plan. Kogan Page Publishers.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
Chonko, L.B. and Hunt, S.D., 2018. Reflections on ethical issues in marketing management: An
empirical examination. Journal of Global Scholars of Marketing Science, 28(1), pp.86-95.
Ferrari, V.C., 2016. Content marketing and brand engagement on social media: a study of
Facebook s posts in the ecommerce industry in Brazil (Doctoral dissertation).
Ghandour, A., 2015. Ecommerce website value model for SMEs. " International Journal of
Electronic Commerce Studies", 6(2), pp.203-222.
Harrington, H.J., 2016. Business Plan. The Innovation Tools Handbook, Volume 1:
Organizational and Operational Tools, Methods, and Techniques that Every Innovator Must
Know, p.61.

Business Plan 18
Hopp, C., Greene, F.J., Honig, B., Karlsson, T. and Samuelsson, M., 2018. Revisiting the
influence of institutional forces on the written business plan: a replication study. Management
Review Quarterly, 68(4), pp.361-398.
Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015. Marketing. Pearson
Higher Education AU.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
McKeever, M., 2016. How to write a business plan. Nolo.
Olson, E.M., Slater, S.F., Hult, G.T.M. and Olson, K.M., 2018. The application of human
resource management policies within the marketing organization: The impact on business and
marketing strategy implementation. Industrial Marketing Management, 69, pp.62-73.
Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management.
Pearson.
Singh, D. and Kumar, A., 2017. Translating Customer Knowledge Management into Perceived
Customer Communication Value and Purchase Intention: A Study on Indian Ecommerce Firms.
Singhal, V.K., 2016. Simplifying Ecommerce. International Journal on Recent and Innovation
Trends in Computing and Communication, 4(6), pp.482-484.
Zach, F. and Fesenmaier, D.R., 2016. Innovative Behavior of Destination Marketing
Organizations.

Business Plan 19
Appendices
Income Statement
Profit and Loss Statement
Month Apr 19 Apr 20 Apr 21
Income
Sales
Sale of goods/services
£
25,000.00
£
31,250.00
£
39,062.50
Sundry Income (e.g. Commission earned,
frachise fees etc.) £ 50.00 £ 100.00 £ 50.00
Etc. £ 50.00 £ 110.00
£
150.00
Total Sales
£
25,100.00
£
31,460.00
£
39,262.50
Less Discounts/Commissions
Sales Discounts given
£
1,250.00 £ 1,562.50
£
1,953.13
Sales Commissions paid
£
625.00 £ 781.25
£
976.56
Total Discounts/ Commissions
£
1,875.00 £ 2,343.75
£
2,929.69
Total Net Income
£
23,225.00
£
29,116.25
£
36,332.81
Cost of Sales
Opening Stock £ - £ 200.00
£
1,750.00
Stock Purchased
£
1,400.00 £ 1,750.00
£
2,187.50
£
1,400.00 £ 1,950.00
£
3,937.50
Less Closing Stock
£
200.00 £ 1,750.00
£
1,980.00
Total Cost of Sales
£
1,200.00
£
200.00
£
1,957.50
Gross Profit
£
22,025.00
£
28,916.25
£
34,375.31
Expenses
General & Administrative
Bank charges
£
1,500.00 £ 1,500.00
£
3,000.00
Credit card commission £ £ 1,000.00 £

Business Plan 20
1,000.00 4,000.00
Consultant fees
£
700.00 £ 700.00
£
1,200.00
Office Supplies
£
800.00 £ 800.00
£
1,000.00
Business insurance £ 50.00 £ 50.00
£
150.00
Etc.
£
100.00 £ 100.00
£
1,200.00
Total General & Administrative
£
4,150.00 £ 4,150.00
£
10,550.00
Marketing & Promotional
Advertising
£
2,500.00 £ 2,750.00
£
3,025.00
Promotion - General
£
1,200.00 £ 1,320.00
£
1,452.00
Promotion - Other £ 80.00 £ 88.00 £ 96.80
Etc. £ 70.00 £ 77.00 £ 84.70
Total Marketing & Promotional
£
3,850.00 £ 4,235.00
£
4,658.50
Operating Expenses
Newspapers & magazines
£
500.00 £ 500.00
£
500.00
Parking/Taxis/Tolls
£
200.00 £ 200.00
£
200.00
Laundry/dry cleaning
£
550.00 £ 550.00
£
550.00
Cleaning & cleaning products
£
150.00 £ 150.00
£
150.00
Sundry supplies £ 20.00 £ 20.00 £ 20.00
Equipment hire £ 75.00 £ 75.00 £ 75.00
Etc. £ - £ - £ -
Total Operating Expenses
£
1,495.00 £ 1,495.00
£
1,495.00
Motor Vehicle Expenses
Fuel
£
1,500.00 £ 1,600.00
£
2,000.00
Vehicle service costs
£
2,280.00 £ 2,432.00
£
3,040.00
Tyres & other replacement costs
£
200.00 £ 100.00
£
100.00
Insurance
£
200.00 £ 100.00
£
100.00
Registrations £ - £ - £ -
Total Motor Vehicle Expenses
£
4,180.00 £ 4,232.00
£
5,240.00
Website Expenses
Domain name registration
£
550.00 £ 550.00
£
550.00
Hosting expenses £ 50.00 £ 50.00 £ 50.00
etc £ - £ - £ -
Total Website Expenses £ £ 600.00 £

Business Plan 21
600.00 600.00
Employment Expenses
Permanent £ - £ - £ -
Salaries/Wages
£
4,000.00 £ 5,000.00
£
6,250.00
PAYE
£
600.00 £ 750.00
£
937.50
Superannuation
£
200.00 £ 250.00
£
312.50
Other - Employee Benefits
£
330.00 £ 412.50
£
515.63
Total Perm. Employment Expenses
£
5,130.00 £ 6,412.50
£
8,015.63
Casual
Salaries/Wages
£
4,400.00 £ 4,400.00
£
7,200.00
Total Casual Employment Expenses
£
4,400.00 £ 4,400.00
£
7,200.00
Workcover Insurance £ - £ - £ -
Total Employment Expenses
£
9,530.00
£
10,812.50
£
15,215.63
Occupancy Costs
Electricity/Gas
£
225.00 £ 281.25
£
351.56
Telephones
£
150.00 £ 150.00
£
500.00
Property Insurance
£
175.00 £ 175.00
£
175.00
Rates
£
100.00 £ 100.00
£
100.00
Rent £ - £ - £ -
Repair & maintenance £ 25.00 £ 25.00 £ 25.00
Water
£
100.00 £ 100.00
£
100.00
Etc. £ - £ - £ -
Total Occupancy Costs
£
775.00 £ 831.25
£
1,251.56
Other Expenses
Machineries
£
10,000.00
£
10,000.00
£
17,000.00
Vehicles
£
1,000.00 £ 1,000.00
£
3,500.00
Equipment
£
1,000.00 £ 1,000.00
£
2,000.00
Total Other Expenses
£
12,000.00
£
12,000.00
£
22,500.00
Total Expenses
£
19,800.00
£
21,523.75
£
33,170.69
Net Profit / (Loss)
£
2,225.00 £ 7,392.50
£
1,204.63
Total Year to Date Net Profit / (Loss)
£
2,225.00 £ 9,617.50
£
10,822.13

Business Plan 22