Anytime Fitness Report: Strengths, Weaknesses, and Recommendations

This report provides an analysis of Anytime Fitness, a fitness service provider in Australia. It begins with an executive summary and introduction, outlining the company's key aspects. The report delves into the company's strengths, including its use of digital technology for online training and its 24-hour gym concept, which caters to diverse schedules. It also highlights a critical aspect: the company's payment procedures and membership contract policies, which have drawn criticism. The report concludes with recommendations for improvement, particularly in customer service and membership management. The report is supported by references, demonstrating research and academic literacy skills. The report identifies the key aspects where the company excels and the areas where it faces criticism. The report is intended to provide a comprehensive overview of the company's operations and its standing within the fitness industry.

Running Head: COMMUNICATION 0
COMMUNICATION

COMMUNICATION 1
Executive Summary
“Anytime Fitness” is a fitness service provider for people in Australia. The fitness industry is
growing well in Australia due to the increasing concerns of people for fitness. It has
headquartered in Woodbury, Minnesota. It provides the gym facility every 365 days as well
as opens for 24 hours. It has created the best and large fitness centre in Australia. Every
female client has safety concerns when moving out at night to keep this in mind; safety is
taken as the first priority by “Anytime fitness.” People in today’s busy schedule do not have
time to take regular exercise, due to this the health issues are increasing day by day. In order
to address the issue, Anytime Fitness has started 24 hours gym concept so that people can
make time for exercise according to them. Besides this, the online training concept is
booming fast among the citizens of Australia. When people join the gym, they are asked to
take the membership for the same. However, if membership contract needs to break before
time, they refuse to break the contract or take too much time to break the contract. This is the
main aspect for which the company is criticised by the people.

COMMUNICATION 2
Contents
Introduction...........................................................................................................................................3
Aspects in which the company excels and criticized for........................................................................4
One aspect in which the company excels at.......................................................................................4
Second aspect in which the company excels at..................................................................................4
One aspect for which the company is criticized.................................................................................5
Conclusion and recommendation...........................................................................................................5
References.............................................................................................................................................7

COMMUNICATION 3
Introduction
Anytime Fitness is a 24 hours fitness gym centre. It has headquartered in Woodbury,
Minnesota. It assists the people in getting best services by providing special training facilities
(Anytime Fitness, 2018). Every company has some good aspects that help the company in
growing well as well as bad aspects for which the company is criticized. Due to its online
training session, the company has received many positive reviews from the people that is
discussed in the report. In addition to this, it also provides 24 hours training by keeping in
mind safety concerns for female trainees. When people join the gym, they are asked to take
the membership for the same. However, if membership contract needs to break before time,
they refuse to break the contract or take too much time to break the contract. This is the main
aspect on which the discussion is carried on.

COMMUNICATION 4
Aspects in which the company excels and criticized for-
From the analysis done in assessment 1, the chosen company in the fitness industry is
“Anytime fitness” of Australia. As it is founded that people in today’s environment are not
aware of their health. Due to the emerging health issues, regular exercise becomes an
important part of the people’s life. Company does well in various aspects. Besides this, the
company is criticised for one issue:
One aspect in which the company excels at
The digital technology used by the company is the main strength of the company. The
company besides providing training facilities at Gym also provides online training. In today’s
time, people are very much busy in their hectic schedule. Due to this, they are unaware of
various issues that they can get by not doing exercise daily. In order to solve the problems
and health issues of people, “Anytime fitness centre” has started the mobile app technology
that assists the people from home to solve their health issues (D'Mello, 2014). The launch of
new technology helps the people to know the various remedies regarding their problems that
they are facing. These technologies are booming in various countries that helps person to
avail the different kind of services. Taking this approach in mind, Anytime Fitness is also
doing the same. The innovative use of technology is the one aspect in which company excels
in using (Karen, 2018). After a lot of research, the company founded that the people will
benefit a lot from the online training sessions. For this, it has started providing a solution to
people online. In this, company has achieved many positive reviews from people. In addition
to all these, a personal training app “Worker” has been launched (Green, 2015). This app
helps the personal trainers to run their business very well. Through this app, customers can
easily connect with the trainers. It has no high cost apart from 5.25% charges by carrying
every transaction.
The company has maintained its You Tube channel. In this social media site, it assists the
people by uploading various videos that is guided by health experts. It has made a You Tube
channel so that people can subscribe and can get useful information regarding their health
issues. Besides this, Facebook and Twitter page of Anytime Fitness helps people to get
various benefits by adding health supplements information.

COMMUNICATION 5
Second aspect in which the company excels at
“Anytime fitness” 24 hours gym concept of the company is growing well in various
countries. In a report, the founder of fitness centre states that the 24 hours concept in
Australia has helped the people to take exercise at any time. It is understood that every people
have the different schedule. Some are free at night and some in the day. Therefore, to address
these issues, 24 hours gym concept brought in the local market. This concept has been
working sound in Australia (Linked In, 2018). Due to this concept, the company has achieved
the rapid expansion in different countries and gained market share. By starting this concept, it
seeks to put a step forward for the Australia fitness approach. Due to its innovative approach,
the business has reached a greater phase with its increasing demand in the Australian fitness
industry (Australian Leisure Management, 2018). People in today’s life facing the greater
health issues due to lack of regular exercise. In this case, the 24 hours concept helps the
people to enjoy their time with better exercise at a great place. Proper safety is provided to
the female clients especially in the night so that they feel safe while taking training. Safety is
the main problem that is required by the female, it has also taken this approach in mind.
One aspect for which the company is criticized
The payment procedure of company is the major aspect for which people criticize the
“Anytime fitness.” Whenever a person joins the company, the advance payment is taken from
that member. However, from the reviews it is founded that the business does not cancel the

COMMUNICATION 6
membership easily if the person want to cancel the membership from “Anytime fitness.”
Besides this, people stated that the staffs of “Anytime fitness” are rude and unprofessional.
From the reviews, it is founded that many people have signed the contract for membership
but if people want to break the contract, they deny for breaking the contract and refuse to pay
back. The fake promise before talking members is the major aspect for which people criticise
the “Anytime fitness” and refuse to go (Product Review, 2018).
Conclusion and recommendation
From the above discussion, it can be concluded that “Anytime fitness” is growing well in
Australia as well other countries. The online training app has helped the people to take
training from their home. The people follow the simple procedure in order to take the training
from home. Personal trainer can directly do interaction with the clients. The “Worket” app is
created to make the direct interaction between the client and trainer. On taking the personal
training, trainers have to make small payment of 5.25%. This aspect helps the company to
grow its business well in Australia and gain the competitive advantage. In addition, the
founder of Anytime Fitness has started 24 hours gym concept so that people can adjust the
time accordingly and take regular exercise in order to free from the health issues. The main
thing for which the company is criticised is the payment procedure. People stated that once
the membership is taken, they do not break the contract and charging money unnecessarily. In
addition, reviews of the people stated that the trainers of anytime fitness are rude and
unprofessional.
In order to address the issue, it can appoint an expert who will manage the payment
procedure of the clients. It should make another policy for breaking the membership before
time. In this policy, it should confirm some charge for cancelling the membership before
time. Through this policy, all the conditions will be clear to the clients that do not affect the
image of the Gym at the time of breaking of the contract by client. People also points the rude
behaviour of trainers, so to address this issue, it should start conducting personal training with
the trainer whenever this problem founds.

COMMUNICATION 7
References
Anytime Fitness. (2018) Welcome to Anytime Fitness Australia. [online] Available from:
https://www.anytimefitness.com.au/ [accessed 1/09/18].
Australian Leisure Management. (2018) Anytime Fitness The ‘Fastest-Growing Fitness
Franchise Of All Time’. [online]. Available from:
https://www.ausleisure.com.au/news/anytime-fitness-the-fastest-growing-fitness-franchise-
of-all-time/ [accessed 31/08/18].
D'Mello, C. (2014) Which is the best 24-hour gym in Australia?. [online] Available from:
https://www.smh.com.au/business/small-business/which-is-the-best-24hour-gym-in-australia-
20140122-31903.html [accessed 1/09/18].
Green, K. (2015). The fitness experience. Australasian Leisure Management, (113), 64.
Karen, S. (2018) Anytime Fitness Australia founder talks expansion and competitive markets.
[online] Available from: https://www.mybusiness.com.au/marketing/2722-anytime-fitness-
australia-founder-talks-expansion-and-competitive-markets [accessed 1/09/18].
Linked In. (2018) Anytime Fitness Australia. [online] Available from:
https://in.linkedin.com/company/anytime-fitness-australia [accessed 1/09/18].
Product Review. (2018) Anytime Fitness Australia. [online] Available from:
https://www.productreview.com.au/p/anytime-fitness.html [accessed 1/09/18].