Analysis of ANZ Bank's Cash Passport: Marketing and Competitors

This report provides a detailed analysis of the marketing of ANZ Bank's Cash Passport, a financial product designed for travelers. The project begins with an introduction to ANZ Bank, its global presence, and its focus on the tourism sector in New Zealand. The report then delves into the Cash Passport, examining its features, benefits, and its role in the global tourism industry. A significant portion of the project involves a competitor analysis, comparing the ANZ Cash Passport with similar products from Commonwealth Bank, Travelex, Qantas, and Australia Post. The analysis includes a review of the product's advantages, disadvantages, fees, and currency options. The report also explores the evolution of usage, the risks associated with carrying cash while traveling, and the integration of travel apps with the Cash Passport system. The report concludes with recommendations for ANZ Bank, suggesting the use of smart wallet technology and improved card services. The report also includes a reflection on the author's learning experiences as a Service Consultant at ANZ Bank, and highlights the limitations encountered during the project. The report is a comprehensive overview of the Cash Passport's marketing and its competitive landscape, providing valuable insights into the travel finance industry.

Analysis of Competitor’s Travel Cards
ANZ is determined to be a multinational
largest banking company in New Zealand that
operates all over the world. It was founded in
1951 with the merging of Union Bank of
Australia and Bank of Australia, and it is
situated in 34 countries across the globe.
Currently, the revenue of the bank is 1.07
billion Australian Dollars. With the help of cash
passport it determines the fact that global
tourism market has become extremely
competitive with other non-financial and
financial organizations who delivers similar
products.
In the present world
environment, there has been
significant growth in electronic
payment systems. According to
Nam, Dutt, Chathoth & Khan,
(2019), the smart card helps in
providing public transportation
in foreign countries and
creating accurate travel data.
As a Service Consultant in ANZ Bank, I have
learned how to make efficient use of cash
passport that helps in analyzing competitors of
the ANZ. On the other hand, I need to discover
new ways of learning that would enhance my
ability to find creative ways. The limitations that
I have experienced is the relevant use of
different cards used for banking purposes.
ANZ must make use of smart wallet
technology that will be helpful for
travelers to carry their money. The
card services team of the
organization must provide a
replacement card to its customers
while availing emergency cash.
While traveling abroad, there
possess several risks to take cash in
hand, such as robbery, theft.
History of banking products
The project emphasizes on travel
finances and travels currency that
makes efficient use of travel apps.
These applications can be
implemented into the cash passport
systems for offering a huge range of
services to travelers.
Cash passport is determined to be an efficient
way to carry travel money at different travel
destinations all over the world. Thus, the
product offered by ANZ is a special card known
as Cash Passport. It serves travelers with
financial liberty when they travel overseas.
Within the project, Part A provides an
introduction of ANZ along with its significant
characteristics. Part B introduces product cash
passport essential for the global tourism
industry. Whereas, Part C overviews the
previous works on product marketing in travel
and tourism and the significant role of cash
passport.
INTRODUCTION PROJECT OVERVIEW
EVOLUTION OF USAGE
RECOMENDATIONS
REFLECTION
REFRENCES
Created By- BHUMIKA PATEL, STUDENT ID- 15901528
LITERATURE REVIEW
MARKETING
The project concludes that a cash
passport is considered to be an effective
way for travelers to carry their travel
money. It has been observed that the
ANZ bank offers unique services to its
customers. The project revealed the fact
that the evolution of usage is not a
unique service that is being offered by
ANZ to its consumers.
CONCLUSION
COMPETITORS OF ANZ
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