This report offers a strategic analysis of the ANZ Group, a major banking institution in Australia and New Zealand, examining the impact of cryptocurrency on its operations and strategic decision-making. The assessment utilizes the Industrial-organizational model, PESTLE analysis, and Porter’s Five Forces framework to evaluate the external factors influencing the company. The report explores the political, economic, social, technological, legal, and environmental factors (PESTLE) and analyzes the competitive environment using Porter's five forces, considering the threats and opportunities presented by the emergence of cryptocurrencies. It highlights the challenges posed by digital currencies, including shifts in customer behavior and increased competition. The analysis also considers the company's strategic background, environment, and current decisions, concluding with suggestions for addressing the risks associated with cryptocurrency in the Australian and New Zealand markets.