This case study investigates the growing use of crypto currency and analyzes its strategic impact on the ANZ Group, a major financial institution in Australia and New Zealand. It begins by providing a background on crypto currency, focusing on Bitcoin and its origins based on Satoshi Nakamoto's paper. The report compares the resources and capabilities required for crypto currency mining by small home users versus large commercial factories, evaluating the costs and viability of Bitcoin mining. It further analyzes the threat posed by crypto currencies to traditional hard currency banks, explores the criminal usages associated with crypto currencies, and examines the interest of the Chinese government in crypto currency and its global implications. The study uses PESTLE and Porter's Five Forces frameworks to assess the strategic and competitive environments of the ANZ Group in light of the rise of crypto currency, ultimately providing strategic recommendations for the company to adapt and thrive in this evolving financial landscape.