AM808001: Sustainability Management Report for ANZ Banking Group

This report critically examines the sustainability management of ANZ Bank, focusing on its current strategies, including cost reduction, focusing on attractive areas, and building superior customer experience. It analyzes how stakeholders influence these strategies. The report recommends new strategies, such as pursuing environmental and social responsibility, integrating the bank's core business, and assessing materiality. It also suggests methods for implementing these strategies, including integrating environmental policies, focusing on core business, and prioritizing the bank's corporate social responsibility. The report concludes with recommendations for enhancing ANZ's competitive advantage and achieving long-term sustainability in the Australian and New Zealand banking market.

Running head: SUSTAINABILITY MANAGEMENT - ANZ
Sustainability Management - ANZ
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EXECUTIVE SUMMARY
The primary aim of this given report is to examine the sustainability approach of a banking
industry named – ANZ. In this connection, the given report investigates the current
sustainable strategies that are implemented by the concerned banking industry. The report
also examines the influence of the stakeholders in the connection to the management of the
sustainability of the ANZ banking industry. Moreover, the report critically focuses on
suggesting a few possible recommended sustainable strategies that would help the company
under discussion in the paper to increase the effectiveness and efficiency of the sustainability
of the same. Furthermore, the report suggests the methods through which the company will
be able to implement the recommended strategies. Finally, the report concludes with the
suggestion of the possible recommendations that would help the ANZ banking industry to
gain a higher level of competitive advantage in the market of Australia and New Zealand’s
banking sector.

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Table of Contents
Introduction................................................................................................................................3
Current Sustainable Strategies of ANZ......................................................................................3
Recommended Sustainable Strategies........................................................................................5
Methods of implementing the recommended strategies.............................................................9
Recommendations....................................................................................................................11
Conclusion................................................................................................................................12
References................................................................................................................................13

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Introduction
Australia and New Zealand Banking Group Limited, commonly known as ANZ, is
recognised as an Australian company that operates in the sector of banking and financial
services (Cranston, 2018). The banking company is known to be founded 184 years ago on
the date of 2nd March 1835. However, the company was marketed on the date of 1st October
1951. Concerning the mentioned company, the report is based on critically investigating the
sustainability strategies of the company that helps the same to retain itself and achieve a
higher paradigm in the competency level of the financial business market.
Current Sustainable Strategies of ANZ
As opined by Offe (2018), a business entity can be stated to be sustainable in the case
only when the same can implement its strategic implementation effectively and efficiently
and achieve a higher level of paradigm. In this connection, the given report tends to state the
current aspect of strategies implemented by the concerned banking industry that is helping
the same to sustain in the long run of the banking business environment in Australia.
Creating a more straightforward and better-balanced bank
Australia and New Zealand Banking Group Limited are majorly focused on
decreasing their operating costs and the uncertainties of risk that are associated with the plans
and processes of the concerned banking sector (Megginson & Gao, 2019). In this connection,
the banking industry eliminates the complexities in the management and industry and the
product as well as service development and procurement, that helps the functions of the
business to flow smoothly. The ANZ is also focused on exiting the low-return as well as the
non-core business activities that help in the creation of simplified business operation and
value chain management. Not only this, but the banking industry is also concerned in the
reduction of the reliance on their low-returning aspects, specifically in the connection of the

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Institutional Banking. Thus, the implemented strategies of the company regarding the
establishment of a better and simplified bank helps in the attainment of the loyalty and brand
image the company has maintained since its existence.
Focusing on attractive areas
As implied by Ashkenas & Manville, (2018), the ANZ is highly focused on putting
their precious effort in the field of carving out a winning position of competency and
sustainability for its organisation as a whole. In concern to the implementation of the above
mentioned sustainability strategy, the ANZ is recorded to offer its peer clients the easiest way
to obtain the loan opportunities that would attract the basic as well as psychological needs of
the clients. In this connection, the concerned banking industry makes the buying and owning
of a home or even starting to create a new home altogether convenient for the interested
clients. Not only this, but the banking industry also focuses on letting the citizens of Australia
and New Zealand start and grow a small business in the concerned regions in a more
comfortable and convenient way. To fulfill the purpose of the same, the ANZ bank is majorly
concentrated on providing the best amount of loans at the less possible amount of interest and
burden. This helps the clients to build their dream of making a home and business and
achieve the same. Moreover, the concerned banking industry is putting efforts in the sector of
efficient movement of its goods and capital in their working region for the betterment of its
potential customers. Thus, the report tends to state that the mentioned sustainable strategy has
helped the bank to retain itself since the past 184 years.
Building a superior experience
As examined by the help of the study, it was analysed that the ANZ banking industry
has implemented its sustainability strategies in a manner that the same has put its potential
effort in the leveraging and building of better and convenient services to all its connected

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people (Weill & Woerner, 2018). The aim of the concerned banking industry lies in the
ideology of letting all the people connected to the same to gain a superior and competitive
experience in order to compete with the world of growing digital age. In this connection, the
bank focuses on engaging with the establishment of the banking solutions that would simplify
the life of its connected clients and internal people. Therefore, the bank is able to sustain
itself in the long run by satisfying and streamline the experience of banking to its customers
and people.
Moreover, with the help of the examination of the sustainability strategies
implemented by the ANZ banking industry, it was also examined that the stakeholders
connected to the banking industry impact the current sustainable approach of the same (Yip
& Bocken, 2018). In this connection, it was examined that the relationship of the stakeholders
with the concerned bank is termed to be reliable and efficient. Thus, the stakeholders of the
same have put great efforts and fostered the sustainability of the same. The ways the
stakeholders influence the current sustainable strategies of the bank are specified as below
(Vilar & Simao 2015).
 The investment and funding made by the investors have improved the rapid and
frequent growth of the economic as well as technological factors of the banking
industry.
 The trust and loyalty of the community as the stakeholders of the bank have helped
the same to improve its brand image as well as the retention opportunities in the long
run.
 The government policies and laws have helped the banking industry to maintain its
responsible business committee towards the legal considerations of the same.

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Recommended Sustainable Strategies
As examined by the help of the report that the concerned banking industry has
attained an adequate level of sustainability in the market of the banking business. However,
as stated by Herrera (2015), every company has endless opportunities and chances to increase
its durability and competitive advantage. In this connection, the given report tends to suggest
some possible strategic implementations regarding the increase in the sustainability of the
ANZ banking industry. The same are specified as below.
The pursuance to the responsibility of environmental and social ideology
According to the viewpoint of Epstein (2018), in order to gain an effective and
efficient state of sustainability, the banking industry is highly accountable towards the
systematic approach of the environment as well as social responsibilities. The same is also
implied for the banking sector of ANZ. It was critically stated that the operations
management of a bank has to go through the initiatives of the environmental policies and
norms because of its nature of legal considerations. As opined by Tricker & Tricker (2015),
the adherence of environmental policies in Australia and New Zealand is more of a law than
just a duty for the business entities. Therefore, the programs and initiatives of recycling and
procuring and improving the energy efficiency techniques should be implemented by the
ANZ in order to sustain itself in the ideology of environmental factors. Not only this, the
responsibility of the banking industry towards its social values to the external and internal
people connected to the same is also necessary to gain sustainability. This is because the
business is known to grow by the people connected to its workings and sales. The
environmental and the social implementation helps in fulfilling the basic demands of the
people, and thus they become more attracted towards the concerned banking sector increasing
the effectiveness of market position of the same (Charles Jr, Schmidheiny & Watts, 2017).

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Therefore, in order to sustain oneself in the business environment in the long run, ANZ
should retain its employees and clients in an effective way.
The integration of the bank's core business
Integrating the core business of the bank and its priorities should be the primary focus
of the concerned banking industry (Jap, Gould & Liu, 2017). This is because the same is
known to be grown in its central business sector. The tasks and activities implemented by the
bank in its prior business concern are what makes it efficient in the eyes of the people
connected to it. Therefore, it can be stated that the banking industry should keep its main
focus in the financial and banking help services to the citizens and clients they deal with. Any
disruption and misconception in the terms and orders of the financial papers may lead to
chaos in the working structure of the organisation (Amar & Hlupic, 2016). Not only this, the
effectiveness in brand loyalty, as well as the competitive advantage that helps the concerned
business to attain sustainability, is gained by the fulfillment of the core business strategies in
a legalised manner. Thus, the primary focus of the bank entity should remain to effectively
keep on its promises of doing what is said to gain the attraction of the clients and the other
people connected to the bank as well. Moreover, the fulfillment of the criteria of the core
business strategies would help the concerned banking industry to stay ahead of its potential
rivalry between business entities and peer competitors. This is because the attainment of the
desired goals and objectives would let the ANZ banking industry to influence the scale of its
business in the eyes of the potential market the business deals with. The integration of the
core competency strategy would help the company to implement effective business decision
making process as well as supporting its stakeholders to be more approaching towards the
business activities that are essential to procure the future paradigm of the business (Huda et
al., 2019). It was also examined that the effective integration of the core business strategies of
the bank will help in the management of uncertainties of risk that is liable to occur in the

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working structure of the business. The same develop the mechanism to assess the risk
exposure towards the clients and the protection of the personal information of the same. Last
but not the least, the same would also help in the crucial promotion of the business as well as
the reduction in the threat of the loss that may occur in the concerned banking industry
because of the negligence in the core business plans.
The assessment in the materiality
As critically stated by Khan, Serafeim & Yoon, (2016), the materiality assessment in
the banking industry is conducted and implemented in the concern of prioritising the bank's
corporate social responsibility. The same would help the concerned banking industry of ANZ
to solve the issues related to internal engagement of the stakeholders connected to the same.
The adoption of the assessing ideology of the materials will help the concerned bank to
leverage and play a more significant role in the maintenance and development of the
sustainable strategies of the same. This is because the methodology of the materiality
assessment helps the bank to align their efforts with the SDGs in an effective and close
manner. The same would also help the ANZ to gain resources and exercise the determinants
of the strategic business activities. The materiality process proves to be a powerful and
significant mechanism for the bank to remain engaged in the training and development sector
and thus improving the knowledge of the senior leaders of the bank who are held responsible
for the valuable input of the efforts in the working structure of the banking industry (Le
Billon, 2017). There is always a risk associated with the terminologies of a bank that the
same can lose its integration in the strategic condition of the business market because of any
minor misconception in the same. This is because the banking industry is entirely liable
towards the legal rules and norms ever since the day of its existence. Thus, the assessment of
the materiality ensures that the legalised conditions of the banking industry are met and the
chaos in the same is avoided. In this connection, it was examined that the materiality plays a

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vital role in providing information about the facts and factors of corporate social
responsibility and the priorities that are needed to be maintained in the same. Thus, the
maintenance of the corporate social responsibility would help the concerned banking industry
to gain better advantages to the attainment of sustainability in the market of the banking and
financial business.
Methods of implementing the recommended strategies
As opined by Jones, Harrison & Felps, (2018), in order to attain the desired
sustainability a banking industry has to follow the methodologies that would help the same to
procure and adhere the new strategies towards sustainability. The same is explained below.
Building engagement in the state and nation
As stated by Sekaran & Bougie (2016), the ideology of establishing and running a
business has changed to a great extent since the decade-old market of business. In this
connection, to attain the above recommended sustainable strategies, the first method that the
ANZ banking industry should opt for is the building and development of the responsiveness
towards the fragile sector of the state and the nation the business entity is connected to. The
progress in the development of the linearity in the states will help the concerned business
entity to achieve the recommendation of sustainable strategy termed as the pursuance to the
responsibility of environmental and social ideology. This is because the chronicle interruption
of the crises in the banking industry of ANZ will be reduced by the help of the engagement of
building fragile states. The organising of the fragility will also help the banking firm to input
its efforts in the international sequencing of the humanitarian as well as the artificial
intelligence in the development programs which will, in turn, help the bank to gain a capable
paradigm in the market. Thus, the same will lead to the attainment of the desired sustainable
development as well.

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Shift from a centralised approach to empower the local system
As stated by Trevino & Nelson (2016), the banking business is liable to empower its
domestic network of work along with the expansion of the same into an international base. In
this connection, it was examined that the banking industry should use the methodology of
shifting their approach more towards the empowerment of the local system of business as
because the same would prove beneficial to the company to expertise their work in the local
communities and gain a high amount of revenue and profit. This method of attaining the
sustainable criteria is linked to the recommendation of the viable strategy of the integration of
the bank's core business. This is because any business entity is firstly responsible to its local
area of establishment and fulfilling the desires of the clients they deal within the local aspect.
This is where the core business strategy of a business entity is achieved. Therefore, the same
goes for the banking industry of ANZ and the bank should remain accountable to the
leveraging of its resources and expertise in the business market of local communities and
regional government. The implementation of the illustrated methodology will help the
banking industry to attain the core business strategies and attain sustainability in the same
because the local communities are the ones who determine the paradigm of the success of the
ANZ in its established regions.
Leverage the innovations in the financial services
In order to attain the sustainability strategy recommended as the assessment of the
materiality, the concerned banking industry is liable to leverage and foster itself towards the
innovation and modification of the financial services it offers to the clients. This is because
the same would help the banking industry to improve its accessibility to the attainment of
corporate social responsibility. The satisfaction of the customers and the other connected
stakeholders would increase in the approach to enhancing and leveraging the innovation in

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the financial services (Bason, 2018). When the commercial service sector would be
innovated, the same would take less amount of time to be executed, and thus, the waiting
time of the clients would decrease, and their satisfaction level would increase. In this
connection, as opined by Means (2017), the clients connected to a business entity are
considered to be the real boss of the company. The same is relied upon in terms of the
banking industry of ANZ. Therefore, the higher the satisfaction level of the clients, the better
the assessment of the materiality and the practical methodology of obtaining the same
through leveraging the innovation policy in the financial services.
Recommendations
Although the banking industry under discussion in the paper, named as the Australia
and New Zealand Banking Group Limited (ANZ), is recognised as one of the big four
Australian banks and is termed to be the second largest bank in the global sector as per its
assets procurement, the same is also recorded to lack behind in some industry. Thus, the
study tends to recommend a few possible strategical implications that would help the
company in its future retention and paradigm (Spencer, 2017).
 Fostering the brokers connected to the company to act effectively for the fulfillment
of the interest of the borrowers.
 Resolve the conflicts of interest that arise between the different internal and external
stakeholders connected to the bank in order to carry up with the smooth flow of the
business plans and processes.
 Ensuring that the superannuation fund members connected to the internal activities of
the bank are only leveraged to one default account in the banking system.
 Protecting the data of the vulnerable clients by the help of clarifying and
strengthening the anti-hawking provisions.

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 Expanding the local business community of baking as per the banking code.
 Eliminating the default in the loan interests in the areas that are influenced by the
natural disaster.
Conclusion
Based on the examination of the above shreds of evidence presented in the report, it
can be concluded that a business entity has to face many challenges and implement several
methodologies and strategies to keep itself sustained in the business environment. In this
connection, the ANZ banking industry that is in focus in the given paper is also liable to
implement the strategies towards the sustainability approach of the business market. The
report investigated that the company has effectively been implementing its current
sustainability strategy and in this connection, also undermines the factors that would help the
company to improve its competitive advantage and therefore the sustainability in the banking
and finance business market.

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