A Study of ANZ Cash Passport Competitors in the Tourism Sector

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Added on  2022/12/29

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This report provides a detailed analysis of ANZ's Cash Passport, a travel card designed for international travelers. It begins with an introduction to ANZ Bank and its Cash Passport product, highlighting its features and benefits. The project then delves into a competitor analysis, comparing the Cash Passport with similar products offered by Commonwealth Bank, Travelex, and Qantas, among others. The analysis covers aspects such as currency options, fees, advantages, and disadvantages. The report also includes a literature review, reflecting on the evolution of electronic payment systems and the significance of smart wallet technology. The conclusion emphasizes the Cash Passport's effectiveness and suggests potential enhancements, such as integrating travel apps to offer a wider range of services. The report concludes with a reflection on the author's learning experience as a service consultant at ANZ Bank, along with recommendations and references.
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Analysis of Competitor’s Travel Cards
ANZ is determined to be a multinational largest
banking company in New Zealand that
operates all over the world. It was founded in
1951 with the merging of Union Bank of
Australia and Bank of Australia, and it is
situated in 34 countries across the globe.
Currently, the revenue of the bank is 1.07
billion Australian Dollars. With the help of cash
passport it determines the fact that global
tourism market has become extremely
competitive with other non-financial and
financial organizations who delivers similar
products.
In the present world
environment, there has been
significant growth in electronic
payment systems. According to
Nam, Dutt, Chathoth & Khan,
(2019), the smart card helps in
providing public transportation
in foreign countries and creating
accurate travel data.
As a Service Consultant in ANZ Bank, I have
learned how to make efficient use of cash
passport that helps in analyzing competitors of
the ANZ. On the other hand, I need to discover
new ways of learning that would enhance my
ability to find creative ways. The limitations that
I have experienced is the relevant use of
different cards used for banking purposes.
ANZ must make use of smart wallet
technology that will be helpful for
travelers to carry their money. The
card services team of the
organization must provide a
replacement card to its customers
while availing emergency cash.
While traveling abroad, there
possess several risks to take cash in
hand, such as robbery, theft.
History of banking products
The project emphasizes on travel
finances and travels currency that
makes efficient use of travel apps.
These applications can be
implemented into the cash passport
systems for offering a huge range of
services to travelers.
Cash passport is determined to be an efficient
way to carry travel money at different travel
destinations all over the world. Thus, the
product offered by ANZ is a special card known
as Cash Passport. It serves travelers with
financial liberty when they travel overseas.
Within the project, Part A provides an
introduction of ANZ along with its significant
characteristics. Part B introduces product cash
passport essential for the global tourism
industry. Whereas, Part C overviews the
previous works on product marketing in travel
and tourism and the significant role of cash
passport.
INTRODUCTION PROJECT OVERVIEW
EVOLUTION OF USAGE
RECOMENDATIONS
REFLECTION
REFRENCES
Created By- BHUMIKA PATEL, STUDENT ID- 15901528
LITERATURE REVIEW
MA
MARKETING
The project concludes that a cash passport
is considered to be an effective way for
travelers to carry their travel money. It has
been observed that the ANZ bank offers
unique services to its customers. The
project revealed the fact that the evolution
of usage is not a unique service that is
being offered by ANZ to its consumers.
CONCLUSION
COMPETITORS OF ANZ
Andereck, K., & McGehee, N. (2016). Volunteer tourism. Encyclopedia of Tourism, 1012-1013.
Douglas, A., Lubbe, B., & Van Rooyen, A. (2018). Business travellers’ use of mobile travel applications: a
generational analysis. Information Technology & Tourism, 18(1-4), 113-132.
Hjalager, A. M. (2015). 100 innovations that transformed tourism. Journal of Travel Research, 54(1), 3-21.
Nam, K., Dutt, C. S., Chathoth, P., & Khan, M. S. (2019). Blockchain technology for smart city and smart tourism:
latest trends and challenges. Asia Pacific Journal of Tourism Research, 1-15.
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