Managing a Successful Business Project: APA Group Hotel's UK Impact

Desklib provides past papers and solved assignments for students. This project analyzes APA Group Hotel's impact on the UK.

ICON College of Technology and Management
Faculty of Business and Management Studies
BTEC HND in Business
Managing a Successful Business Project
Tutor: Dr Reza Aboutalebi
Submitted by:
Full Name: …………
ID No: …………
Session: September 2018

Managing a successful business project
“Evaluating the influence of APA Group Hotel on UK’s economics, society and
environment”
1

Table of Contents
Introduction...................................................................................................................... 3
LO1.................................................................................................................................. 4
LO2................................................................................................................................ 10
LO3................................................................................................................................ 13
LO4................................................................................................................................ 20
Conclusion..................................................................................................................... 21
Reference List................................................................................................................ 22
2

Introduction
The particular study shall be evaluating the influences of APA Group Hotel and its
corresponding [business implications upon the UK’s economy, society and environment.
The evaluation shall be conducted based on research via respondents selected for the
project. The first section of the study enumerates the implications that are associated
with the management of projects followed by detailed breakdown of the particular
research study (Lock, 2017). The project management plan shall be implemented in the
form of research project upon the trade implications of particular organisation within the
national premises of the UK.
APA Group Hotel is among the major hospitality organisations that has numerous hotel
chains within the national premises of the Japan. After the trade implications of the
particular organisation became popular within its origin nation Toshio Motoya, founder
of the particular organisation has able to expand his hotel businesses in US, Vancouver
and other nations all across the globe (apa.co.jp, 2019). The particular study shall
identify and analyse the economical, societal and environmental influences of the
particular organisation while it expand its business within its host nation, UK.
UK is among the fifth largest economical nations where enormous brands from all
across the globe have able to expand within its national parameters successfully.
Hospitality industry within the nation includes tourist that comes from all across the
globe to have a glimpse and spend quality time in witnessing tourist attractions situated
within the UK. Therefore, it can be said that the particular organisation has scope of
business profitability in expanding within the UK territory and the market expansion of
the same shall influence the national economics, societal values and overall
environment.
3

LO1
Establish project aims, objectives and timeframes based on the chosen theme
(P1, P2, and P3)
Introduction
The particular section of the study shall explain the aspects of project management by
establishing aim, objectives, and timeframes for the chosen project topic. Cost,
resources, project scope, timeframes, communication and others shall be discussed
based on the chosen project title.
Project Title
The title of the particular study is “Evaluating the influence of APA Group Hotel on
UK’s economics, society and environment”.
Scope
Project’s Deliverables
The particular project shall be identify and analyse how the business expansion of APA
Group Hotel within the national premises of UK shall influence the national economics,
societal values, and environment.
Product Scope
The particular project shall be backed with primary research through qualitative and
quantitative approaches among selected respondents in order to identify the impacts of
particular hotel organisation upon the economical, social and environmental aspects of
the UK.
Project Boundaries
Due to limited schedule, resources and finances, the project shall be limited upon
primary research. Due to lack of time and financial resources, the project shall not be
able to conduct secondary research along with primary and thus, the same is excluded
from the scope of the particular project.
Justification
With the help of the particular study, various aspects shall be identified that shall
support and bring evidences associated with the establishment of foreign business
within the national boundaries of UK. Primary sources of information shall be projecting
the positive and negative influences of trade implications of selected organisation UK’s
economy, society and environment.
Project Constraints
4

The overall project shall be conducted within the timeframe of 6 weeks that includes
both, implementation of project management plan as well as small scale qualitative and
quantitative research of the provided topic. The entire project shall be carried out upon
nominal budget of £1500, which shall be used to achieve the scope of the project as
mentioned above. The quality of the project shall be kept high by allocating appropriate
resources, identifying and eliminating project risks, taking guidance and support from
the mentors.
Aim and objectives of the project
The aim of the project is to identify and analyse the impacts of APA Group Hotel upon
its host nation, UK. The aim of the project shall be achieved in terms of following
research objectives:
 To identify and analyse the economic influences of APA Group Hotel on UK
 To identify and analyse the social influences of APA Group Hotel on UK
 To identify and analyse the environmental influences of APA Group Hotel on UK
Project’s Structure
Functional project management structure shall be best suited organisational structure
for the particular project, as it allows distributing the various activities of the projects into
functions that can be inhibited as roles by the participants of the project. The functions
that are associated with the particular project are as enumeration of project
management plan, Primary research on the particular topic, finance and budget
estimation process, risks and control analysis, and overall implementation of the project
(Heldman, 2018).
Resource and Costs Structure
Resources Cost per hours
(£)
Utilised hours Total Costs
(£)
Project management tools 50 6 300
Research upon project 25 8 200
Collecting research findings
from respondents
16 25 400
Analysing and interpretation
of collected data
30 10 300
Project Documentation 100 3 300
Grand Total 221 52 £1500
Table 1: Project resources and corresponding costs
(Source: Created by the learner)
Communication Matrix
5

What Who Why When How
Implementatio
n of project
management
activities
Project
Manager and
higher
authorities of
APA Group
Hotel
To review the
pathway the
overall project
implementation
During the
initial stage of
the project
Emails, Cold
calls
Research upon
the topic
Project
Manager
To review the
authenticity
and reliability of
secondary
sources of data
After the
implementation
of project
management
plan
Drafts through
Email
Gathering
information
during
research
Project
Manager and
Trade unions
To review and
attain permit for
conducting
survey among
selected
respondents
After setting
appropriate
methods of
research
Legal permits
through emails
and brochures
Interpretation
of data findings
Project
Manager
To review the
vitality of
collected data
After the
overall
collection of
data
Drafts through
emails
Documentation
of project
Project
Manager and
higher
authorities of
APA Group
Hotel
To compile and
submit the
overall project
After
concluding the
outcomes of
the project
Email and face-
to-face
interaction
Table 2: Communication among stakeholders associated with the project
(Source: Created by the learner)
Project Risks and Control strategy
Weeks Risks Type Intensity Vulnerabiliti
es
Control
strategies
1-2 Inappropriate
utilisation of
project
management
tools
HIGH HIGH Shall lead to
improper
utilisation of
resources
and finances
invested for
the project
Reviewing and
taking guidance
on the outcomes
of the tools and
activities from the
project manager
3-4 Improper
communicatio
n during data
MODER
ATE
HIGH Shall lead to
collection of
unreliable
Reviewing the
authenticity of
collected data
6

collection and
inappropriate
data thus,
violating the
scope of the
project
5-6 Interpretation
of collected
data
HIGH MODERA
TE
Shall lead to
improper
conclusions
and
recommendat
ions shall be
vague
Reviewing the
interpretation to
the Project
Manager
Table 3: Risk and Control Log
(Source: Created by the learner)
Work Breakdown Structure and Gantt chart
Sl No. Activities Start Date Duration End Date
1 Project Management Plan 22/3/19 15 6/4/19
1.1 Selection of topic 22/3/19 1 23/3/19
1.2 Setting of objectives 23/3/19 2 25/3/19
1.3 Preparing budget and
allocating resources
25/3/19 3 28/3/19
1.4 Analysing risks and control
strategies
28/3/19 4 1/4/19
1.5 Communicating with project
activities
1/4/19 5 6/4/19
2 Primary Research 6/4/19 20 26/4/19
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2.1 Setting up of research methods 6/4/19 2 8/4/19
2.2 Conducting Interviews and
interpreting qualitative findings
8/4/19 8 16/4/19
2.3 Conducting Survey and
interpreting quantitative
findings
16/4/19 8 24/4/19
2.4 Documenting findings and
analysis
24/4/19 2 26/4/19
3 Project conclusion and
Recommendations
26/4/19 5 1/5/19
3.1 Concluding research outcomes 26/4/19 3 29/4/19
3.2 Setting recommended
measures
29/4/19 2 1/5/19
4 Project Documentation and
Submission
1/5/19 2 3/5/19
Table 4: Project Timeframe
(Source: Created by the learner)
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Project Management Plan
Selection of topic
Setting of objectives
Preparing budget and allocating resources
Analysing risks and control strategies
Communicating with project activities
Primary Research
Setting up of research methods
Conducting Interviews and interpreting qualitative findings
Conducting Survey and interpreting quantitative findings
Documenting findings and analysis
Project conclusion and Recommendations
Concluding research outcomes
Setting recommended measures
Project Documentation and Submission
22/3/19 1/4/19 11/4/19 21/4/19 1/5/19 11/5/19
Figure 1: Gantt chart
(Source: Created by the learner)
Summary
The discussions that have been carried in the above sections can be concluded that
with the help of the traits and vitality of effective project management plan as well as
research objectives, the research shall be carried out successfully.
9

LO2
Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives (P4)
Introduction
The particular section shall demonstrate a small scale research with the applications of
qualitative and quantitative approaches of research study based the influences of APA
Group hotel on UK’s economics, society and environment. The section shall discuss on
how selected research methodologies will be used to conduct primary research upon
provided problem statement of the project.
Data Collection
Qualitative Data Collection
Numerous methods are included within qualitative approach of research findings
however, Interview and ethnographic approaches are the significant ones. Interview is
the qualitative approach that allows researchers to obtain detailed data from personals
that have substantial amount of experiences regarding the field of research (Noble and
Smith, 2015). Ethnographic approach to qualitative research is used to obtain rich data
regarding the views, opinions and perceptions of the people through observations and
discussions (Sarma, 2015). The researcher of the particular research study shall
Interview two managers of the particular organisation in order to attain qualitative data
regarding the influences of trade of the same upon host nation. The questions that shall
be asked during the interview are as follows:
Q1. What shall be the major influences that may be projected upon the UK’s
economy, society ad environment after the business expansion of APA Group
Hotel into international markets of Host nations?
Q2. What are the ways through which the negative implications of business
expansion of APA Group Hotel into UK can be resolved?
Quantitative Data Collection
Survey questionnaires and structured observations are among the major quantitative
approaches of data findings. Survey is significant in research studies, as it allows the
researcher to collect vital information regarding the research problem through random
selection of respondents (Palinkas et al., 2015). Structured Observation is the type of
quantitative approach to research where the researcher is able to gather information
without being involved directly (Brannen, 2017). The particular research study will adopt
the Survey Questionnaire as quantitative approach to research among 20
respondents that shall be employees of random hospitality organisations within UK that
are fascinated about hospitality in terms of tourism and leisure. The questions that shall
be asked during the survey procedure are prescribed as follows:
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Q1. In which age group do you fit in?
Preferences Frequency of
responses
Number of
responses
Total number of
responses
20-29 years 50 10 20
30-49 years 35 7 20
50-69 years 10 2 20
70 years and above 5 1 20
Table 5: Age specification
Q2. How much are you aware with the brands of APA Group Hotel?
Preferences Frequency of
responses
Number of
responses
Total number of
responses
Highly aware 25 5 20
Aware 40 8 20
Neutral 10 2 20
Unaware 15 3 20
Highly unaware 10 2 20
Table 6: Knowledge about brands of APA Group Hotel
Q3. What shall be major positive economic, societal and environmental
influences projected upon UK after the market expansion of APA Group Hotel?
Preferences Frequency of
responses
Number of
responses
Total number of
responses
Increase of
international
investments 40
8 20
Increase in
employment 20
4 20
No severe damage
regarding
environment 5
1 20
Increase of
national economy
and cultural
heritage 35
7 20
Table 7: Positive influences of market expansion of APA hotel in UK
Q4. How much do you consider that the positive influences of APA Group Hotel
shall serve as a boon for UK’s economy, society, and environment?
Preferences Frequency of
responses
Number of
responses
Total number of
responses
High 50 10 20
Moderate 10 2 20
Low 40 8 20
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