This report details the business plan for Apex Home Decor, a new venture in Romania focused on recycling waste materials into artistic and useful home decor items. The plan includes an introduction outlining the business idea, its purpose, and the identified market opportunity, addressing the problem of waste management and the demand for innovative home decor. It encompasses various planning aspects such as marketing, financial, and organizational strategies. The marketing plan explores market size, utilizing TAM, SAM, and SOM metrics, alongside the customer lifetime value model. The business model includes revenue generation, pricing strategies, and sales & distribution models, highlighting the adoption of the Razor model. The financial plan, organizational structure, and operational management are also addressed. The plan also considers the competitive landscape, the importance of interior design trends, and the potential for collaboration with interior designers. The report concludes with a discussion on managing growth, potential exit routes, and relevant references to support the business strategy.
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