Analysis of Internal and External Business Factors: Apex Hotels

This report provides a comprehensive analysis of Apex Hotels and Ceuta Group, examining both internal and external factors influencing their operations. It utilizes SWOT and PESTLE analyses to evaluate the company's strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, technological, legal, and environmental factors impacting the business. The report delves into the company's competitive strategies, market position, and the effects of external factors such as Brexit and customer satisfaction. It explores the company's response to technological advancements and the importance of adapting to the dynamic market environment. The report concludes by emphasizing the importance of understanding these factors for the company's long-term growth and success, and it analyzes factors that affect the customer's comeback. The analysis also includes references to relevant academic sources to support the findings.

Business has affected by large environment which affect through
internal and external factors. A firm has various structures and
functions which creates impact on tits performance and Arise a need
to analyse influenced factors. The report is going to analyse these
factors on Apex Hotels and Ceuta Group with the help of SWOT and
PESTLE analysis.
Internal Environment:
Swot Analysis:
Strengths: The company has established in 1996. and maintain its
name into hospitality industry from past decades with four star
facilities. They have qualified workers which provide a memorable
experience at their customer services.
Weaknesses: The hotel provided contemporary rooms facility which
does not get relevant response from the customers. Due to large
competition, the hotel unable to maintain their services according to
dynamic environment. As they believe in consistency to encourage
customer’s comeback.
Opportunity: The hotel has scattered into top 5 cities, which creates
opportunity to expand their services into UK market. Digital sources
are the best drivers to operate and with e-commerce facilities.
Legal factors: The hotel has positive impact of these factors as it
performs under all the government laws and act regrading
equality, discrimination, employee welfare.
Economic factors: under this factor, economy of country should
get stable and favourable by business contribution. The hotel has
been maintaining flow of money by implying all monetary
measures.
Environmental Factors: Apex Hotels and Ceuta Group is serving
under the consideration of environmental wellbeing and maintain
sound position towards pollutants and wastage by using recycling
measures (Kassema, 2020).
Apex Hotels and Ceuta Group need to overcome all the
negative impact that has created by external environment so that
they could lead to success and growth.
CONCLUSION
The assessment has shown great impact of internal and external
factors over company’s operations that evaluate the needs of its
clarity for company’s growth and success into long run and
competitive advantage is must for overall advancement.
REFERENCES
Fu, J.S., 2020. Understanding the Internal and External
Communicative Drivers of Organizational
Innovativeness. Communication Research, p.0093650220981299.
Uyanaev, S.V., 2020. Beijing-Delhi Dialogue: Internal
Imperatives and External Factors. Problemy Dalnego Vostoka, (4),
pp.24-41.
Threats: The hotel operations are affected by competition into
hospitality industry in UK market. Hotel has to enable
competitive strategies in order to gain competitive market
stability.
Apex Hotels and Ceuta Group has to understand these factors
in order to generate their best outcome for long term growth
(Uyanaev, 2020). This could only be possible by developing
environment of change with the use of technological
opportunities.
External Environment:
PESTLE analysis of HSBC:
This analysis reflects the factors of macro environment on a
business organisation within the era of its six main components.
Political factors: The factor includes all the influence of politics
concern regarding terrorism, Brexit. Apex Hotels and Ceuta
Group is affected by changes into Brexit policy which fluctuate
their cost and prices and leads to inaccuracy at hotel operations.
Social factors: These factors consist social environment of
customer’s culture, ethics, religions. The hotel has a positive
impact due to customer satisfaction regarding wide variety of
services as per their wants (Ladykova, and Vasilieva, 2020).
Technological factors: Technological awareness is necessary
for being changes into organisation. It has negative impact on
the chosen hotel as it avoid changes into market and needs to
adopt technological up-gradation.
Business Practice
INTRODUCTION