Apex Hotels: An Analysis of Internal, External Factors and Performance

This report provides an analysis of Apex Hotels, focusing on its internal and external environment. The analysis utilizes SWOT and PESTLE frameworks to evaluate the hotel's strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, technological, legal, and environmental factors impacting its operations. The SWOT analysis highlights the hotel's established presence and customer service, while also addressing weaknesses like the need for technological up-gradation. The PESTLE analysis further examines the effects of Brexit, customer satisfaction, technological advancements, government regulations, economic stability, and environmental considerations. The report concludes by emphasizing the importance of addressing external challenges and maintaining a competitive advantage for long-term success and growth. The provided references support the analysis with relevant academic sources.

Introduction
Business has affected by large environment which affect
through internal and external factors. A firm has various
structures and functions which creates impact on tits
performance and Arise a need to analyze influenced factors.
The report is going to analyze these factors of Apex Hotels
with the help of SWOT and PESTLE analysis.
Apex Hotels And Its Environment
….
PESTLE Analysis: This analysis reflects the factors of macro
environment on a business organisation within the era of its six main
components.
Political factors: The factor includes all the influence of politics
concern regarding terrorism, Brexit and so on where Apex Hotels is
affected by changes into Brexit policy which fluctuate their cost and
prices and leads to inaccuracy at hotel operations.
Social factors: These factors consist social environment of
customer’s culture, ethics, religions. The hotel has a positive impact
due to customer satisfaction regarding wide variety of services as per
their wants (Ladykova, and Vasilieva, 2020).
Technological factors: Technological awareness is necessary for
being changes into organisation. It has negative impact on the chosen
hotel as it avoids changes into market and needs to adopt
technological up-gradation.
Legal factors: The hotel has positive impact of these factors as it
performs under all the government laws and act regrading equality,
discrimination, employee welfare.
Economic factors: Under this factor, economy of country should get
stable and favorable by business contribution. The hotel has been
maintaining flow of money by implying all monetary measures.
Environmental Factors: Apex Hotels is serving under the
consideration of environmental wellbeing and maintain sound
position towards pollutants and wastage by using recycling measures
(Kassema, 2020).
How the company impact
its context External
Environment
Apex Hotels need to overcome all the negative impact
that has created by external environment so that they
could lead to success and growth.
The assessment has shown great impact of internal and
external factors over company’s operations that evaluate
the needs of its clarity for company’s growth and success
into long run and competitive advantage is must for
overall advancement.
Internal Factors
SWOT Analysis of Apex Hotels:
Strengths: The company established in 1996. and maintain
its name into hospitality industry from past decades with
four star facilities. They have qualified workers which
provide a memorable experience at their customer services.
Weaknesses: The hotel provided contemporary rooms
facility which does not get relevant response from the
customers. Due to large competition, the hotel unable to
maintain their services according to dynamic environment.
As they believe in consistency to encourage customer’s
comeback.
Opportunities: The hotel has scattered into top 5 cities,
which creates opportunity to expand their services into UK
market. Digital sources are the best drivers to operate and
with e-commerce facilities.
Threats: The hotel operations are affected by competition
into hospitality industry in UK market. Hotel has to enable
competitive strategies in order to gain competitive market
stability.
References
Fu, J. S., 2020. Understanding the Internal and External
Communicative Drivers of Organizational
Innovativeness. Communication Research,
p.0093650220981299.
Uyanaev, S.V., 2020. Beijing-Delhi Dialogue: Internal
Imperatives and External Factors. Problemy Dalnego
Vostoka, (4), pp.24-41.