App Development Report: User Engagement, Funding, and Popularity

This report provides a comprehensive analysis of a student-focused app, detailing its target users, key features, and potential sponsors. It explores the app's success in attracting payments and examines funding opportunities through paid advertisements. The report estimates the potential user base and suggests strategies for boosting the app's popularity, including promotional activities and social media engagement. It also emphasizes the importance of user-friendly design and innovative features to gain a competitive edge. The conclusion highlights the usefulness of the app and the potential for generating income through various methods, including advertisements, for sustainable operations and growth in a competitive environment. This resource can be found on Desklib, where students can access a wealth of past papers and solved assignments.

REPORTING TO
MANAGERS

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
1. Who are the main users of the app and explain their requirements........................................3
2. Explain the main features of the app.......................................................................................3
3. State the main sponsors/owners of the app and what advantages would be derived..............4
4. Has the app proven to be successful in attracting payments from users.................................4
5. Explain if the app can be funded from paid advertisements. How this can be integrated......5
6. What is the potential figure of consumers using the app nationally and what can be the
uptake expectations.....................................................................................................................5
7. In what ways the popularity can be boosted...........................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The report prepared as under explains the business model which is being chosen such as
development of app for students which would prove to be innovative, user friendly and creative
as well. The app features keeping data secure and confidential, it also helps to track the
experiences of a user and in what ways it could be improved in future circumstances. It also
renders a idea as which marketing tools and strategies would prove to be helpful in boosting
popularity (Elemes and Filip, 2022). The report explains in what ways the feasibility of
developing phone application would serve to be useful as well as fruitful for international
students. It collects crucial data such as who would be the main owners or sponsors of the
developed phone application. Developing such apps can prove to be crucial and problematic thus
one must understand the strengths and limitations and ways which would help the firm to place
them smartly in a economy.
TASK
1. Who are the main users of the app and explain their requirements.
The application designed by the company will be for the students of any country who
have completed their higher secondary level education and are considering to pursue further
professional studies. Those students will be the ultimate users of the app. In the UK, there are
almost 4% of the total population are students who have enrolled for higher study in universities
every year. They required a set of consolidating and comparative data of universities which
provide information regarding the universities, their credit ratings, the courses they are
providing, fees , enrolling process, examination portal, admission portal, dome facilities, the
lecturers facility and knowledgeable faculties. They can also required information regarding how
many seats are available for the domestic students as well as international students and what are
the amenities providing by different universities (Karthikeyan and Benjamin, 2019).
2. Explain the main features of the app.
The main feature of the application will be all the relevant and consolidated data
regarding world's best universities and colleges are provided to the students in one go. The main
USP of the app will to make easily available data and assistance to the students who wants to
pursue their higher studies in the world's best universities. It will make the enrolling process
easier for the students and make them informed about the greatest importance of the courses and

the requirements of various universities. This will help the students to find best universities to the
students as well as universities to gather greatest assets for their universities having immense
capabilities. By using the app, students will be informed about the enrolling pattern, examination
pattern as well as ultimate values derived by the students after pursuing the courses form the best
universities (Menicucci, 2018).
3. State the main sponsors/owners of the app and what advantages would be derived.
Main sponsors of the app may be the companies whom want to spend their business and
works in the field of students. Sponsors are the one whom provide an amount to the company for
showing their names on the app, during the surfing through the app. Local businesses will get
new customers from this site as it will show the advertisement of those companies and influence
the student to purchase the products offered by the sponsored organisation. Employer will use
this app as their source of student gathering which will ultimately provide the students whom are
willing to take admissions in various colleges. Accommodation agents will get leads of their
customer as the students whom are coming for further studies. It will be an advantage for the
service providers that they will get leads of the upcoming candidates in the country over the
period of time(Percy and Dow, 2021).
4. Has the app proven to be successful in attracting payments from users.
Yes the app has proven to be successful in engaging customers over a large scale, the
reason being it is generating enough funds to cover the expenses involved for carrying out
operational functions. There are many sponsors involved for running the app in a smother ground
and developing a competitive advantage over others by engaging constant sponsors and investors
for better growth of the application. The app would be offering every sort and kind of payments
whether through debit card, credit card or UPI, it would be giving all available features so that no
user gets stuck in any payment. It would be attracting more customers by providing discounts on
first come first serve basis and students who would apply for multiple courses would be getting
heavy discounts helpful in promotion of courses which are cheaper than others. It is also noticed
that users are having the accessibility of free demo classes before registering for any courses to
be satisfied enough and compare it with other available options in market before hand.

5. Explain if the app can be funded from paid advertisements. How this can be integrated.
Yes, apps can be funded and collect money from paid advertisements in certain ways
such as preparation and development of advertisements which would facilitate customer
engagement present in marketplaces. There are many advertisements which are being prepared
for promoting the existing app and generating awareness among customers in limited time span
as well. It would further prove to be less costly, covering large areas and base, engaging people
from various locations and developing interest among potential consumers (Remenarić, Kenfelja
and Mijoč,2018). If the app proves to be user friendly and serving the expectation and queries in
right manner it can prove to be medium of source which is helpful in generating funds. To be
competitive enough in a market which already comprises of similar apps functioning in the
competition one must focus on limitations other app has and improvise them to concert them into
strengths. If integrity is to manage, i.e. develop and maintain coordination among activities being
planned it is necessary that the phone application is having useful information and data which
would help to have a better understanding of the working and functioning of app.
6. What is the potential figure of consumers using the app nationally and what can be the uptake
expectations.
It is being observed that mobile apps are being used by everyone in present market
conditions the reason being it is easily accessible from every location and every user can access
important and useful information in lesser time span. It is thus expected that in coming years
people might switch to online applications rather than offline source of medium for carrying out
their related functions and operations. Users which are being tapped and considered useful are
students which are planning their studies, courses and want a secure job for which they need to
access data such as fees, past performance records and whether their own data is safe or not.
Potential figure of consumer is expected to rise in coming years as it is being observed that the
feasibility of the app has proven to be useful as there is a high demand of such apps, value being
served through it is fruitful and beneficial as well (Tariq, Badir, and Chonglerttham, 2019).
7. In what ways the popularity can be boosted.
The popularity of the app can be boosted in several ways such as getting more involved
in promotional related activities and functions, it would help to target the potential audience
through social media platforms which are observed to trend in present situation. It can also be
done through marketing the app upfront, it can be with the help of making app important on vital

basis. Such measures would help people to become aware and develop a zeal to find out what is
being considered while development of such apps for example technology being used, in what
ways branding and positioning is being done. Providing offers for downloading, some bonus
points which could be used in future for accessing useful services. It is necessary that the app
would be having some innovative qualities and features and serving something different to users
having meaning. It is also recommended that the app must be easy to understand and simple as
well (Ting and Gray, 2019).
CONCLUSION
The report prepared as above explains how various tools and techniques would serve as a
helping hand in increasing the popularity of app in competitive environment. It also states and
recommends ways which would prove to be useful for the company to understand which
marketing tools shall be adapted and where the improvement is required. It explains the
usefulness of understanding areas well in advance which are required to be tapped for better and
efficient results. It would be serving as a method which would attract more and more students
from the environment and serve them according to their needs, wants and expectation as well. It
explains which area are being covered by the developed app and in what ways the fund and
income could be generated for carrying out activities and operations. It also consider use of
advertisements as a technique for overcoming challenges and threats present in a economic
environment.

REFERENCES
Books and Journals
Elemes, A. and Filip, A., 2022. Financial reporting quality and private firms’ access to trade
credit capital. The International Journal of Accounting, p.2250010.
Karthikeyan, C. and Benjamin, A., 2019. A Conceptual and Analytical Study on Modern
Compliance Reporting for Corporate Performance Management: A Techno-Business
Leadership Perspective. International Journal of Research in Social Sciences. 9(4).
pp.100-130.
Menicucci, E., 2018. Exploring forward-looking information in integrated reporting: a multi-
dimensional analysis. Journal of Applied Accounting Research.
Percy, W. and Dow, K., 2021. The coaching dance applied: training Chinese managers to
coach. Coaching: An International Journal of Theory, Research and Practice. pp.1-16.
Remenarić, B., Kenfelja, I. and Mijoč, I., 2018. Creative accounting-motives, techniques and
possibilities of prevention. Ekonomski vjesnik. 31(1). pp.193-199.
Tariq, A., Badir, Y. and Chonglerttham, S., 2019. Green innovation and performance:
moderation analyses from Thailand. European Journal of Innovation Management.
Ting, A. and Gray, S.J., 2019. The rise of the digital economy: Rethinking the taxation of
multinational enterprises. Journal of International Business Studies. 50(9). pp.1656-
1667.