Arsh Singh's Proven App Launch Process: Ultimate Cheatsheet

This document, authored by Arsh Singh, provides a detailed and practical cheatsheet for a successful mobile app launch. It outlines a strategic, step-by-step process, beginning 60 days before the launch and extending through the initial 7 days post-launch. The guide covers crucial aspects such as finalizing the app idea, defining the target audience, market research, and creating a value proposition. It emphasizes the importance of social media presence, identifying influencers, and validating the app idea. The cheatsheet includes actionable steps for app monetization, prototyping, finding developers, and planning for a beta release. It also details app store preparation, creating a press kit, and strategies for marketing and promoting the app during and after launch, including paid advertising and influencer outreach. Finally, the document stresses the importance of monitoring key metrics, analyzing user feedback, and adapting outreach strategies based on performance. The guide provides actionable advice and is designed to help entrepreneurs navigate the complexities of launching a mobile app successfully.

Arsh Singh - www.ArshSingh.com - All Rights Reserved
The Ultimate
Cheatsheet For A
Successful Mobile
App Launch
with
www.SinghArsh.com
ARSH SINGH
Proven App Launch Process Revealed

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One of the biggest mistakes you ‘as a new entrepreneur’
can make is to spend several months or years building an
app in a silo without any validation and then launching
your app in the App Store believing that people will flock
in.
Benjamin Franklin once said,
“If you fail to plan, you are planning to fail.”
ARSH SINGH
www.ArshSingh.com

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And the only way to create a foolproof plan is by using
historical data, experience, and mentorship because
those who fail to learn from the past are doomed to
repeat it.
Getting started in the app business can be
overwhelming.
There are so many moving pieces to manage that anyone
could lose track.
This is where I come in...
Hey! My name is Arsh and I’m a business coach helping
people start an app business and launch their apps
successfully.
ARSH SINGH
www.ArshSingh.com

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I have created this step-by-step checklist to help you
with a successful app launch and give you a plan that is
used by the professionals for amazing launches.
This cheat sheet is unique. It is designed to help you
and ask you the right questions (as your coach) at each
phase of your app launch.
The more questions you answer the better off you would
be with your app launch.
This cheat sheet will help you stay focused and give your
app a head start on the app stores.
Cheers,
Arsh
ARSH SINGH
www.ArshSingh.com

60 Days
Before
App Launch
ARSH SINGH
www.ArshSingh.com

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Finalize Your App Idea
❖ What exactly do I want my app to do?
❖ What problem is my app going to solve
❖ Or what gap is it going to fill?
Define Target Audience
❖ Who is my app for?
❖ How will it simplify their life?
❖ How well do I understand my audience’s
demographics and behaviors?
Perform Market Research
❖ Who are my competitors?
❖ What are they offering?
❖ What can I do better?
Define Value Proposition
❖ What makes my app different?
❖ Why should my target audience use my app over
the competitors?
ARSH SINGH
www.ArshSingh.com

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Register Your Social Media Handles
❖ How can I expand my web presence?
❖ Where does my target audience hang out online?
❖ What communities/groups are they part of?
❖ Have I registered on the major social networks
where my audience is?
❖ What value can I bring to my audience by posting
on the social handles?
Identify Influencers
❖ Who are the top influencers in my market?
❖ Are there any publications that cover apps like
mine?
❖ How can I get in touch with journalists and news
publication websites to cover my app?
ARSH SINGH
www.ArshSingh.com

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Validate Your idea
❖ Why would people use my app?
❖ Have I run some tests online and in-person
(primary research) to check the market response?
(Few methods mentioned below like Landing Page,
video etc)
❖ Have I spoken with at least 10 people to get their
feedback?
❖ Why would my idea not work? What is my
contingency plan?
Create Your App’s Landing Page
❖ What’s going to be my brand/ app name?
❖ Have I registered the domain name yet?
❖ Have I set up a landing page to gauge my
audience’s interest?
❖ Have I created the designs and drafted the content
to display on the landing page?
❖ Have I set up a form to collect the email IDs of
people interested in my app?
ARSH SINGH
www.ArshSingh.com

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App Monetization Strategy
❖ How do I plan to monetize my app?
❖ Should I run some third-party Ads in my app?
❖ Should I sell some virtual-items as an ‘In-App
Purchase’ in my app?
❖ Which model should I choose between; freemium,
paid, or subscription?
❖ Shall I bake the monetization strategy from day
one or wait for phase 2?
ARSH SINGH
www.ArshSingh.com

App Monetization Techniques -
How Do Free Apps Make
Money?
Click Below To Watch The Video
ARSH SINGH
www.ArshSingh.com

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Get A Prototype
❖ Am I clear about how I want my app to look like?
❖ Have I created a rough wireframe for my app?
❖ Should I go for a design based prototyping or a
functional MVP?
Find Developers
❖ What level of developers do I want to work on my
app? Freshers or experienced?
❖ Should I work with freelancers or an agency?
❖ Should I look for the developers online or should I
find some locally through meetups or referrals?
❖ How soon can I get my MVP (minimum viable
product)?
Plan For A Beta Release
❖ When can I have a bug-free MVP ready?
❖ Have I created a feedback loop in the app to get
instant feedback from the initial users?
❖ Have I provisioned for beta release on both App
Store (TestFlight) and Google Play (Beta/Alpha
Release?
ARSH SINGH
www.ArshSingh.com

How Much Does It Cost
To Build An App?
Click Below To Watch The Video
ARSH SINGH
www.ArshSingh.com