E-Portfolio: App Stores, Marketing, and App Promotion Strategies

This E-Portfolio, for Week 10, focuses on the marketing of applications within app stores. The assignment covers a range of topics including creating app icons and splash screens, preparing screenshots and metadata, understanding app store terms and conditions, and developing effective marketing plans. It delves into various marketing tactics, from standard and guerrilla approaches to building communities around apps. The student has researched resources including YouTube videos on app marketing, blog posts on app store optimization, and articles on marketing strategies for app development. These resources provide insights into SEO, ASO, social media marketing, and overall app promotion. References include works by Eidelman, Genadinik, Kissmetrics, Tim Oliver, and Strategy&. This assignment is a comprehensive overview of app store marketing principles.

Running head: E-PORTFOLIO
E-PORTFOLIO: Week 10 App Stores and Marketing
Name of the Student:
Student ID:
Name of the University:

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Summary of Weekly Topic
The study of week 10 would help in understanding the marketing of the application
developed on the app store. The activities that would be learnt in this week are Create icons &
splash screens for Apps, Prepare screenshots and App metadata, Understand AppStore terms and
conditions, Determine how to develop a marketing plan, Understand freelance work, Understand
how to use apps for business promotion, Use both standard and guerrilla marketing tactics, and
Learn about building communities around our apps. The study has also covered Building Apps
for Other, Promoting Your Business, Selling Apps, Embracing Marketing, Marketing Tactics,
Standard Tactics, Expensive Tactics, and Guerilla Tactics.
Resources
1. https://www.youtube.com/watch?v=d3ZPvY-8ul4
2. https://www.youtube.com/watch?v=PoqzjzWYty4
3. https://blog.kissmetrics.com/app-store-optimization/
4. https://academy.realm.io/posts/pragma-tim-oliver-app-store-marketing/
5. https://www.strategyand.pwc.com/media/file/Mobile-app-stores-for-telecom-operators.pdf
Resources Description
1. The resource is a YouTube video on the topic of Mobile app marketing: How to promote &
market mobile apps (Android iPhone) SEO, ASO, social media. The development of the
effective and improved marketing strategies is used for the development of the mobile marketing
using the SEO, ASO, and social media platforms.

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2. The resource is a YouTube video on 10 steps marketing plan to launch new app for the
development of the effective and improved marketing launch for the application. The new app
development would be eased by following the steps mentioned in the video.
3. The resource is a blog that shows the optimization of the app store for the process of effective
marketing strategy development. The optimization plays a significant role in developing the
improved processes of the operations and its significant management of system development
operations.
4. The resource shows the marketing of the applications on an app store and delivering the
optimization of the process. Oliver has made the online journal for spreading the operations and
the significant management of the operations.
5. The resource provides the development factor analysis for the telecom operators and the
support of the improvement facilities.

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References
Eidelman, A. 2017, ‘10 steps marketing plan to launch new app’, YouTube.com, [online]
Available at: https://www.youtube.com/watch?v=PoqzjzWYty4 [Accessed 5 Oct. 2017].
Genadinik, A. 2017, ‘Mobile app marketing: How to promote & market mobile apps (Android
iPhone) SEO, ASO, social media’, YouTube.com, [online] Available at:
https://www.youtube.com/watch?v=d3ZPvY-8ul4 [Accessed 5 Oct. 2017].
Kissmetrics Blog 2017, ‘App Store Optimization – A Crucial Piece of the Mobile App
Marketing Puzzle’, blog.kissmetrics.com, [online] Available at: https://blog.kissmetrics.com/app-
store-optimization/ [Accessed 5 Oct. 2017].
Oliver, T. 2017, ‘Marketing on the App Store’, Academy.realm.io, [online] Available at:
https://academy.realm.io/posts/pragma-tim-oliver-app-store-marketing/ [Accessed 5 Oct. 2017].
Strategyand.pwc.com 2017, ‘Mobile app stores for telecom operators’, PWC, [online] Available
at: https://www.strategyand.pwc.com/media/file/Mobile-app-stores-for-telecom-operators.pdf
[Accessed 5 Oct. 2017].