Strategic Development for Apparel Brand's E-commerce Venture

The task requires developing an extensive business plan to launch an e-commerce platform targeting youth and middle-aged women interested in stylish and affordable clothing and footwear. The assignment covers steps such as conducting market research, hiring experts across various fields (engineering, digital marketing, website development), determining costs associated with the venture setup, and ensuring effective teamwork. Additionally, it highlights the benefits of direct selling and building strong customer relationships through online engagement. References to prior studies on team effectiveness and e-commerce strategies are included to guide planning.

Running head: PROMOTE TEAM EFFECTIVENESS
Promote team effectiveness
Name of the university
Name of the student
Authors note

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PROMOTE TEAM EFFECTIVENESS
Table of Contents
Assessment task 1:...........................................................................................................................1
Detailed performance plan:..............................................................................................................1
Team policy and procedures:...........................................................................................................3
Notes from team meeting:...............................................................................................................3
Third party reports:..........................................................................................................................4
Proposal for setting up an online business:......................................................................................5
References list:.................................................................................................................................7

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Assessment task 1:
Detailed performance plan:
Action 1 Action 2 Action 3
Description Increasing market share
by diversifying product
range
Reducing distribution
costs
Increasing profit margin
Dependencies Marketing strategy,
competitors position and
an appropriate selection
of diversified products
Distribution network,
Supply chain and
suppliers availability
Product costs,
controlling
administrative cost,
controlling of
distribution costs
Timeline 2 to 3 years 6 months to 1 year 6 months to 1 year
Responsibility Management decision
and upper level
management and CEO
Distribution and
marketing manager
Finance manager
Resources Establishing supplier’s
relation, developing
marketing strategy for
attracting customers and
forming appropriate list
of portfolio of products
are the resources
required by Apparel Pty
Ltd.
Appointment of low
cost distribution and
suppliers. Line of
business reporting from
major corporations,
adoption of proper
costing system
intending to reduce
products costing are
required (Joshi and
Strategy formulation for
determining products
cost, removing
unprofitable products,
finding new customers,
reviewing of pricing
structure, increasing
conversion rate,
reducing overall direct
costs, reducing

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Knight 2015). inventory and overheads
(Pangil and Moi
2014).
Review date 2-3 months 3-4 months 6-7 months
Measurement: KPI;
Outcome
Increasing revenue,
increasing total sales
unit and total number of
customers visiting
websites of company
(Zhang et al. 2015).
Overhead costs, total
distribution cost,
distribution cost as
percentage to revenue.
Operating profit margin
and net profit margin.
Team policy and procedures:
For ensuring that each team members has input in the planning process is focusing in
more critical rule of thumb for the growth in current scenario that is acquisition of customers.
Team members should be capable of thinking faster that would help in addressing quality
customers (Wang et al. 2014).
The planning process and policies for introducing new brand is determination of hours of
operations, store policies, security policies, customer service policies, arrangement of website
developers.
Team members should have the goal of focusing on delivering quality-clothing products
to customers. A well-rounded approach that will help them in solving the digital marketing
challenges when launching their brand (Kozlowski et al. 2015). Training employees of Apparel
brand Pty limited along with making then acquainted with measures for enabling them to

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increase profit margins and reduce costs. Necessary training session should be provided for
assisting employees in meeting upcoming goals.
Team members should be made acquainted with several consensus techniques that will
help in enhancing team decision making. Management of Apparel Brand Pty Ltd for encouraging
and ensuring participation should take efforts. Multi voting, involving team in solution
development, pinpointing priorities are some of the strategies for gaining consensus among team
(Driedonks et al. 2014).
Notes from team meeting:
The team meeting discusses about the strategy and policies required for launching new
products and leveraging opportunities of e commerce. For leveraging the opportunities of e
commence, employees are explained the importance of the online marketing (Hu and Liden
2015). Efforts needed to promote the business online have been the focus of the meeting. Status
of organization relating to reducing costs and increasing profits have been the main agenda of
meeting. Feasibility of the plan has been discussed.
Third party reports:
Assessment 1-Third party report for candidate
Did the candidate propose and agree on strategies for ensuring participation of team
members?
Y/N
Yes, candidate has proposed and agreed on strategies for ensuring team members participation as the
training session of Apparel Brand Pty Ltd would provide motivation and encourage them to participate in
the decision making process.

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PROMOTE TEAM EFFECTIVENESS
Did the candidate help develop policy and procedures to ensure team members take
responsibility for own work?
Y/N
Yes, candidate helped in policy development so that team member takes up his or her own responsibility.
Candidates engaged in having one to one conversation with individual employees. Employees were able
to remove their hesitation in embracing new scenario and culture for organization.
Did the candidate work with group to determine common understanding of
organizational requirement and team goals?
Y/N
Yes, the team members were able to create a common ground for understanding of requirement of
organization. Active involvement and elaborative discussion on strategies of organization to gain
customer acquisition helped employees to understand business requirement.
Did the candidate work with group to determine and agree on specific duties to support
team members with assigned responsibilities?
The support duties of candidate are to help team members to make them comfortable in adopting new
ways of making customers and ensuring focus on continuous and learning improvement. Candidate was
also assigned with the duty of gap identification in process and performance of team. Holding on each
team member responsible for the team core task is another duty that candidate was assigned.
Did the candidate demonstrate knowledge of group behavior and how to gain consensus
and work within groups to enhance team effectiveness?
The demonstration of knowledge in the interactions within the team is done by appraising contradictory
statements and lessons about elimination of unfairness within team members are demonstrated.
Team members/Observer name: Signature and
date:
Candidate name: Signature and
date:

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Proposal for setting up an online business:
Value propositions:
Customers will be offered a portfolio of diversified range of retail brands of footwear and
clothing. The apparel brand e commerce platform will have an online catalogue with a twist that
will market footwear as well as fashionable clothes. Categorization of products is done based on
purpose that will impress purchasers and they will be provided with fashionable jeans and
dresses (Santos et al. 2015). Sporty clothing is another range of diversified product offered by
company. Products price will be reasonable and availability of diversified products will help
customers in choosing products of their choice.
Target market:
The target market of apparel brand will be youth and middle-aged women who prefer
stylish and affordable clothing and footwear.
Ways of gathering necessity information for setting up venture:
Apparel brand can gain access to information for setting up e commerce venture by
conducting research about the process of starting venture (Peralta et al. 2015). They can hire
consultation services that will help in gathering of information and the several pre requisites of
setting up business.
Networking and consultation to benefits from other expertise:

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PROMOTE TEAM EFFECTIVENESS
Development of e commerce websites requires experts from different fields such as
engineering and technology. Other expertise that will be benefitted to the company is digital
marketing, website development and hosting, network security, purchase specialist officers.
Steps for setting up e commerce venture:
For setting up e commerce venture, Apparel brand is required to follow steps about
domain of e commerce websites, selecting the right platform, designing the store, setting up the
payment system, adding the products, testing the checkout and looking for search engine
optimization.
Determining benefits of apparel brands:
With the initiation of e commerce platform, Apparel brand will be benefitting itself as
well as consumers by selling goods directly. There will be bigger pool of customers and
supplying goods on demand. Online shoppers will be able to build strong social relationship with
company that helps them in engaging with fashion brands (Guchait et al. 2016).
Cost determination:
Determination of costs for setting up e commerce business is required to consider factors
that influence business expenses. It is required by Apparel brand to consider cost of capital or
equipment costs concerning startup capital, franchisee business, and computer software and
security system. Other costing factors are related to license and permits, internet connection,
conducting market research (Joshi and Knight 2015).

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References list:
Driedonks, B.A., Gevers, J.M. and van Weele, A.J., 2014. Success factors for sourcing teams:
How to foster sourcing team effectiveness. European Management Journal, 32(2), pp.288-304.
Guchait, P., Lei, P. and Tews, M.J., 2016. Making teamwork work: Team knowledge for team
effectiveness. The Journal of psychology, 150(3), pp.300-317.
Hu, J. and Liden, R.C., 2015. Making a difference in the teamwork: Linking team prosocial
motivation to team processes and effectiveness. Academy of Management Journal, 58(4),
pp.1102-1127.
Joshi, A. and Knight, A.P., 2015. Who defers to whom and why? Dual pathways linking
demographic differences and dyadic deference to team effectiveness. Academy of Management
Journal, 58(1), pp.59-84.
Kozlowski, S.W., Grand, J.A., Baard, S.K. and Pearce, M., 2015. Teams, teamwork, and team
effectiveness: Implications for human systems integration. The handbook of human systems
integration, pp.535-552
Pangil, F. and Moi Chan, J., 2014. The mediating effect of knowledge sharing on the relationship
between trust and virtual team effectiveness. Journal of Knowledge Management, 18(1), pp.92-
106.
Santos, J.P., Caetano, A. and Tavares, S.M., 2015. Is training leaders in functional leadership a
useful tool for improving the performance of leadership functions and team effectiveness?. The
Leadership Quarterly, 26(3), pp.470-484.