Team Effectiveness Report: Strategies for Apparel Brands Development

This report examines the team effectiveness within Apparel Brands, an Australian-based manufacturer and distributor of footwear and clothing. The report analyzes various aspects of the company's strategic development, particularly its e-commerce venture. It explores the value proposition, target market, information gathering methods, and necessary consultations and networking. The report outlines the steps required to establish the e-commerce platform, including strategy development, domain selection, pricing, design, marketing, and follow-up. It also details how benefits and costs are determined. Assessment 1 focuses on these areas, while Assessment 2 delves into performance plans, issue resolution, meeting agendas, and team dynamics. Assessment 3 evaluates communication processes and corrective actions. The report concludes with recommendations for improving the company's efficiency and achieving its goals. The report also includes a third-party assessment of the candidate's contributions to teamwork and policy development.

MANAGE AND LEAD
TEAM EFFECTIVENESS

Table of Contents
INTRODUCTION...........................................................................................................................3
Assessment 1....................................................................................................................................3
a. Value Proposition...............................................................................................................3
b. Target Market.....................................................................................................................4
c. In what ways necessary information will be gathered to set up the venture......................4
d. Consultation or Networking...............................................................................................5
e. Steps to set-up e-commerce venture...................................................................................5
f. In what ways benefits can be determined...........................................................................6
g. In what ways cost can be determined.................................................................................6
Appendix 3: Third-party report..............................................................................................8
Assessment 2..................................................................................................................................10
Part One.......................................................................................................................10
a. Performance Plan..............................................................................................................10
b. Issue encountered.............................................................................................................11
c. Team issue resolution.......................................................................................................12
d. Meeting agenda................................................................................................................12
e. Preparation to take notes on issues and solutions and any unresolved issues..................13
Part two.......................................................................................................................14
a. Present you achievement of team work and issues...........................................................14
b. Provide positive feedback to team member. ....................................................................14
c. Ask questions and encourage team members to contribute in meeting. ..........................15
d. Explain methods to model effective team behaviour to emulate.....................................15
e. Identify the problem of performance and give solutions..................................................17
f. Work through issues which can be solve in meeting........................................................17
e. Issues are solved in group work........................................................................................18
Assessment 3..................................................................................................................................19
a. In what ways an open communication process was maintained.......................................19
b. In what ways the communication process was maintained and initiated.........................20
c. Evaluation and Rationale..................................................................................................21
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d. Corrective actions taken in order to ensure team goals are being achieved.....................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
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INTRODUCTION
It is essential for an organisation to have a good team of employees in order to achieve
set goals and objectives. The below report showcases the effectiveness of team management
within Apparel Brands. Apparel Brands is an Australian based distributor and manufacturer of
footwear and clothing. The organisation was founded in 1901. It takes orders from suppliers
retailers and retailers on the clothing products which are manufactured from the specifications of
retailers. In order to ensure its required growth and development the company has embarked
itself on a bold new strategic direction. The report explores various factors directed towards
these strategic developments. These factors include value proposition, target market, required
information to set up the venture and required consultations and networks etc. The report
develops brief analysis and planning as in what terms the company can successfully set-up its e-
commerce venture. Along with it, the report puts light on the steps which needs to be taken in
order to set up the e-commerce venture. Later, the performance plan has initiated for the team
and its requirements has been explored (Zhang, Li and van Dick, 2015). At last, the report
concludes the overall understanding and evaluation made in it and what recommendations the
organisation need to improve its efficiency.
Assessment 1
a. Value Proposition
The customers will be offered by all qualities and standards of footwear's and clothings.
These products will be produced with the best quality of raw materials. The products will be
produced and sold to all class of consumers available in the market. The chosen products are
footwear's of all categories including shoes, floaters, slippers for both of the genders and every
age category such as kids, men's, women's. Other products include clothings where the company
will provide all set of clothings for both of the genders. Also, all the ages will be provided with
the different types of clothings including shirts, t-shirts, trousers, etc. The quality of the products
would be high-class as Apparel Brands wants to earn good reputation in the market. These
products will benefit the consumer in different ways as firstly, it would help the consumers in
easy buying options and they do not have to go to stores again and again for their purchases.
Also, it is going to provide them with the best quality products at their doorsteps easily, which
will save their time and effort both (Noe, Hollenbeck, and Wright, 2017).
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b. Target Market
The target market of the Apparel Brand is consumer of all ages and classes. The reason
behind choosing such target market includes as being an e-commerce platform it is easy for the
company to provide a good set of products and services on its platform. Also, it is easy to
produce footwear and clothing for people of different ages, genders at the same time. The
characteristics of the people includes earning good salaries, understanding trends, usage of social
media etc. Also, the people of all classes and genders which makes use of Internet are targeted in
order to successfully make people aware of the company's arrival in e-commerce.
The needs and desires of these customers include having strong attraction towards good
clothing and footwear. They also have a good sense of fashion and styling themselves. Along
with it, they understand and adapt according to the trends and make their choices accordingly.
Also, their needs includes fulfilment of their fashion related desires and completing their
purchases in their salaries.
c. In what ways necessary information will be gathered to set up the venture
In order to set up the venture the required information will be gathered from the below
mentioned sources:1. Government agencies: The company will make use of government agencies to
understand what needs and requirements of the government will be, to allow the company
to successfully open its e-commerce platform. It will also allow the organisation to start
its new business operations smoothly (Van Thielen, Decramer, and Audenaert, 2018).
Also, government agencies can help the Apparel Brands to successfully develop its
required papers and documentation to start its new platform without facing any issues.
2. Internet: Internet is another important source which is going to be used by the Apparel
Brands to acquire the necessary information. The internet is going to make it easy for the
organisation to understand the policies, tools and application required. Later the company
can easily make use of these tools and applications in order to gather the necessary
information and knowledge to serve its purpose of successfully setting up the venture.
The above points can successfully help the company to develop and set its e-commerce venture
successfully. Apparel Brands can make use of government agencies and internet to gather the
required information.
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d. Consultation or Networking
Apparel Brands will make use of digital consultancies where the company will
understand the digital technologies and its overall market. It will help the organisation to
understand the recent digital market needs and requirements. Also, the consultancy would help
the Apparel Brand to understand the core competencies of the digital areas and in what ways the
organisation can fulfil its customer requirement to serve its purpose well. The other important
consultancy that the organisation will make use of includes marketing consultancies.
Understanding marketing will allow the organisation to market its products and services properly
(Alsharo, Gregg and Ramirez, 2017).
The company is going to network with firms which can help in its promotion on social
media and Internet. It has chosen a variety of tools and techniques to find such organisation
which is going to help the company with its promotion and advertising. Along with it, other
networking would include the organisation to network with its competitors to help and
understand various consumers markets and needs. All of these steps would allow the
organisation to successfully develop its new e-commerce platform and achieve its set goals and
objectives.
e. Steps to set-up e-commerce venture
Below mentioned are the steps to set-up Apparel Brands e-commerce venture
successfully:1. Start with a strategy: The company will start with a strategy in order to set up its e-
commerce venture (Cox and Bobrowski, 2016). Such as excellent customer service,
selling of quality commodities etc.2. Choosing a domain: In its next step, the company will choose a suitable domain for its
website.3. Deciding on Pricing and Payment Set ups: In this step, the pricing methods will be
selected which is going to include online payment, cash on delivery, credit/debit card
payments etc.4. Designing the store and adding products: This is where the company will design its
online store and would add the desired products.5. Marketing: This is the most crucial step. In this step, the company will market its
products and services to achieve the required growth and objectives.
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6. Following up: At last, the company will follow up and make use of effective tools and
strategies to ensure proper smoothness of the new website. The company will take its
customers feedbacks and take required surveys to understand its websites efficiency and
effectiveness (Zhang, Li and Van Dick, 2015).
f. In what ways benefits can be determined
In order to determine the benefits the firm will set up a team that will regularly evaluate
and analyse the buying and selling of commodities. These benefits will be determined by the
organisation to understand are the sold commodities earning profits or making the organisation
face losses. The team which is set-up for the purpose will understand the costing, sales,
understanding customer preferences, their choices, lifestyle needs, etc.
These overall understandings would make it easy for the organisation to evaluate the
sales done by the e-commerce platform. These sales later will be used to understand if the
organisation is earning profits or dwelling into losses. The set team will ensure proper growth
and management for the e-commerce platforms an is successfully going to make its desired set of
goals and objectives.
g. In what ways cost can be determined
Three methods will be used by Apparels Brand to determine the cost: Direct Materials: These costs will be used by the organisation while producing its
products and services. Such costs can make it easy for the organisation to understand the
costing inputs. Direct Labour: Direct labour costing are such costs which includes the labours wages,
payroll taxes, pensions etc. These costs are going to allow the company to employ the
workers that can directly manufacture or assemble the products.
 Manufacturing Overheads: These costs are necessary costs which are required while
making a product. The examples of such costs include indirect materials which are
required while the production of clothings and footwear.
The above mentioned cost strategies are going to allow the company to successfully
determine its costing of its e-commerce platform. The strategies would allow the organisation to
achieve is goals and objectives successfully. Also, this will make its easy for the organisation to
run its operations smoothly (Stokes, Kristensen and Bower, 2016). The costing methods are easy
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and would help the organisation at it first steps to achieve growth and success in opening a good
e-commerce platform.
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Appendix 3: Third-party report
Assessment 1 – Third-party report for
candidate:
Did the candidate propose and agree on strategies for ensuring
participation of team members?
 Yes √
 No
Describe how: The strategies ensured
that the organisational growth will be
properly determined from the usage of a
variety of means and methods. Along
with it, the strategies made sure that the
organisation is fulfilling its desired goals
and objective. Thus, it helped both the
team members and organisation
altogether.
Did the candidate help develop policy and procedures to ensure team
members take responsibility for own work?
 Yes √
 No
Describe how: Yes, proper policies and
procedures were developed in order to
understand the importance of
organisation and its culture and ensure
proper team effectiveness. In this
manner team responsibilities were made
and ensured.
Did the candidate work with group to determine common understanding
of organisational requirements and team goals?
 Yes √
 No
Describe how: Yes, working with group
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allowed the team to understand the
importance of organisational culture and
employee behaviours. This allowed the
individual to successfully achieve
cooperation between the team and its
overall objectives.
Did the candidate work with group to determine and agree on specific
duties to support team members with assigned responsibilities?
 Yes √
 No
List the candidate’s support duties:
1. Decision making
2. Ensuring smooth performance
3. Understanding goals and
objectives
4. Motivating team members
Did the candidate demonstrate knowledge of group behaviour and how
to gain consensus and work within groups to enhance team
effectiveness?
 Yes √
 No
Describe how the candidate
demonstrated this knowledge in their
interactions with the team:
1. By understanding team policies
2. Working by the rules
3. Allowing team growth and
effectiveness
4. Maintaining better
communication
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5. Learning to lead.
Team member/observer’s name: Signature and date:
Assessment 2
Part One
a. Performance Plan
Action 1 Action 2 Action 3
Description Understanding
proper payment set-
ups
Evaluating costing Feedback
Dependencies Sales and Marketing
department
Accounts department Sales and
Marketing
department
Timeline 2 Weeks 3 Weeks 2 Weeks
Responsibility Marketing and Sales
manager and Team
Accounts managers
and Team
Sales and
Marketing
managers and
Team
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Resources Consultancies Consultancies Organisations
leaders and
mangers
Review dates 20th March 2019 25th April 2019 2nd May 2019
Measurement
:KPI;
Outcome
Success Failure Failure – Requires
improvements
b. Issue encountered
Below mentioned are the issues encountered and their explanations:
Issue Explanation
Lack of knowledge in Marketing practices The lack of knowledge in marketing is an
important aspect that has been identified. This
is one of the most important factor required for
growth and development of an e-commerce
platform. Lack of knowledge makes it difficult
for the platform to achieve success. The
identified problem needs to be solved before
any issues occur. Proper marketing knowledge
ensures that the new platform is marketed as
per the needs and requirements of the
organisation (Hu and Liden, 2015). It is one of
the topmost requirement for any platform to
grow and development. The marketing
strategies allows an organisation to achieve
required growth and success by completing its
needs and wants of advertising and promotion.
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