Marketing Report: SWOT Analysis of Apple's Automobile Industry Launch

This report provides a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Apple's potential entry into the Australian automobile market. The report highlights Apple's brand recognition as a significant strength, suggesting that the company's reputation for innovation could translate into success. However, it also acknowledges the high price points of Apple products as a weakness, potentially limiting market reach. The report identifies the high demand for automobiles in Australia as a key opportunity, while also recognizing the threat posed by established competitors like Toyota and Volkswagen. The conclusion emphasizes the strategic importance of leveraging strengths, pursuing opportunities, mitigating weaknesses, and avoiding threats to ensure a successful market entry. The analysis is supported by references to relevant academic sources.

Running head: MARKETING
Marketing
Name of the Student:
Name of the University:
Author note:

1MARKETING
Recommendation
In this report, a study will be conducted to assess the relation of the high performance of
the Apple organization that has been linked with the various internal and external factors
(Rothaermel 2015). This study will reveal the different environmental factors of the Apple
organization that will be beneficial to them in their long run.
Strengths
The biggest strength is that the Apple company is a renowned organization that has been
at top of the list for a very consistent time (Khan, Alam and Alam 2015). The company is
regarded as the pioneer of the in its introduction to the different innovative products and the
launch of the automobile industry in Australia is one of them. The automobile industry is
evolving to be one of those industry that provides access to the markets and Apple has started to
do great work in the Australian market. Since the trust of the brand is so deep that the people at
one glance might be willing to purchase the cars (Suh 2014).
Weakness
The price of any product of the Apple Company is very high and so it cannot be afforded
by everyone. The introduction of the Cars in the Australian market will definitely be very high,
the rich people will be the only ones who will be able to afford it. The unsuccessful participation
of all the customers can be regarded as the only disadvantage (Grant 2016). The competition is
going to be very high in the market as the ruling organizations are in Australia for a long time.
Opportunity
The high demand of the automobile industry in the Australian market is definitely high
and Apple (Chen, Kim and Yamaguchi 2014). The expansion of the automobile industry in

2MARKETING
Australia can be a mere success as the people has a nose for the automobile industry and the
launch of the Apple cars will be a hit, even though if its price is high.
Threats
The reputation of the Apple organization is based on the electronic gadgets, but the
introduction of the automobile can become its own threat in the market, as it is new to this field
and has the competitors that are well known in this ground (Abraham 2014).
Conclusion
In order to review the framework of the Apple company in launching their automobile
industry in Australia, there is a requirement of the SWOT analysis that is based on its integral
environment like the Strengths, Weakness, threats and Opportunity. The strength of the Apple
organization is that the name of the brand is renowned and the weakness is that it has launched
itself new in the Australian market, that already has a high level of competition amongst the
other Companies. The opportunity is that it may recover in the long run in the automobile
industry and the threats are those of the other renowned automobile industry like the Toyota,
Vwolksvagen. The only purpose of the SWOT analysis is to enhance the strengths, pursue the
opportunity, exclude the weakness and then to avoid the potential threats.

3MARKETING
References
Abraham, M., 2014. Five Leadership skills that made Steve Jobs transform Apple.
Chen, W.M., Kim, H. and Yamaguchi, H., 2014. Renewable energy in eastern Asia: Renewable
energy policy review and comparative SWOT analysis for promoting renewable energy in Japan,
South Korea, and Taiwan. Energy Policy, 74, pp.319-329.
Grant, R.M., 2016. Contemporary Strategy Analysis Text Only. John Wiley & Sons.
Khan, U.A., Alam, M.N. and Alam, S., 2015. A Critical Analysis of Internal and External
Environment of Apple Inc. International Journal of Economics, Commerce and
Management, 3(6), pp.955-961.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
Suh, J., 2014. Theory and reality of integrated rice–duck farming in Asian developing countries:
A systematic review and SWOT analysis. Agricultural systems, 125, pp.74-81.