This document presents a Stage 1 Research Ethics Application Form involving Animals and Habitats, along with a research proposal focusing on the impact of Apple's branding strategy on consumer buying behavior. The research aims to measure this impact and analyze consumer behavior in the consumer electronics industry. It employs inductive and exploratory research designs, utilizing a questionnaire-based data collection method with a sample of 50 Apple users. The proposal outlines the research objectives, methodology, and potential value of the study in improving branding strategies and enhancing academic understanding. The document also includes a research ethics checklist, assessing potential risks and ethical considerations associated with the study, covering various aspects from biological samples to human participants and environmental impact.