Apple: Business Development and Competitive Analysis

This report provides a comprehensive analysis of Apple, examining its background, industry dynamics, and expansion strategies. It delves into Apple's organizational structure, including its Spoke-and-Wheel hierarchy and function-based grouping. The report discusses Porter's Five Forces, assessing the competitive rivalry, bargaining power of buyers and suppliers, and the threats of new entrants and substitutes. It also explores Apple's competitive advantages, such as supply chain management, pricing strategies, brand values, marketing efforts, and human resource management. The analysis further identifies opportunities like technological advancements and market expansion, while acknowledging threats such as competition from Android and lack of innovation. The report concludes with an opinion on the requirements for Apple's future success, emphasizing the importance of knowledge, confidence, and time management. The references provided support the analysis with academic sources.

Apple Analyst

Table of Contents
Introduction......................................................................................................................................3
Background and nature of the industry............................................................................................3
Expansion of the industry................................................................................................................4
Maintaining of the competitive advantages.....................................................................................5
Opinion on the requirement for the success in the coming 2-5 years..............................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

Introduction
The smooth operation of an organization needs proper evaluation of the organization in
the maintaining of the success rate of the organization. The success rate of the
organization is demarcated by the proper flow of the organizational success and the
availability of the proper judgement in the smooth operating of the organization. In the
following assignment the proper analysis of the APPLE is considered. The consideration
of the organization is depended on the better support of the organization analysis. The
following assignment also deals with the discussion of the Porter’s five forces which
marks the rise in the organization, in gaining the support to make the organisation.
Background and nature of the industry
The Apple is an American technological company which have by now gained thee smooth
covering of thee whole world as their customers. The support of the organisation is better
yielded by the company through the proper maintaining of the customer support and the
better service providing. Headquarter of the company is in California. To discuss about the
market size the proper use of the organization support marks the better availability of the
product to the customer marks the market size of the organisation. The structure of the
Apple is well incorporated to maintain the success rate of the organisation. the proper
implementation of the steps and the methods in the organisation marks the availability of
the success. The Apple follows the Spoke-and-Wheel hierarchy, Function-based grouping
and Product based grouping. The time of Steve jobs marked the situation where all the
important decision was based on the understanding of Steve jobs. The availability of the
support and the other aspect came in the time of Tim Cook and all the important decision
were undertaken by the organization as a whole and as a team. The large increase in the
support and the collaboration marks the initiation of the Spoke-and-wheel Hierarchy,
where Tim Cook lies in the centre (www.macworld.co.uk, 2017).
The top tier of the APPLE marks the better following of the Function based grouping,
where the senior managers of the organisation reports to Tim Cook. The support of the
senior managers in the supporting of the information to Tim Cook regarding the functional
areas helps in the better managing of the Function based grouping. The proper managing
of the information helps in the better support of the organisation in the managing of the

organisational support and success. The base level of the organisation marks the smooth
levelling of the product i9jn the market. As mentioned by (www.macworld.co.uk, 2017),
this sector helps in the better understanding of the fact and the proper understanding of the
market situation. The market situation and the other factors are reported by the person
under the management of the vice managers and the presidents. This proper situation of
managing off the information to the managers of the organisation helps in the better
maintaining of the support and the proper availing of the fact regarding the product in the
market. The support thus helps in the better maintaining of the management from the
ground level.
Expansion of the industry
As mentioned by Riasi and Pourmiri (2016, p.54), the expansion of an organization is
better managed and understood by the support of the organizational managers and the
operating activators. The support of the organisational managers helps in the better
support of the organisation to maintain the success rate of the organization. The
availability of the funds and the information regarding the better support of the
organization helps in the managing off the information for the success in expansion of
organisation. As supported by Robles and Mylonas (2017, p.15), the management of an
organisation is depended upon the factors forces described by Porter. The porter's five
forces mark availability of the signs that helps in the understanding of the sectors marks
the rise in the organisation and the opportunity.
Industry competition: As supported by Van Alstyne et al. (2016, p.61), the competitive
rivalry for apple have a strong force in the market. According the five forces of porters,
the organization have a high level of influence by the competitive organisation in the
market. There is a high aggressiveness in the market. The opportunity of the organization
and the other organization are somewhat same in the market, resulting in a high and strong
forces in the market regarding the competitive market. Companies like the Blackberry,
Samsung provide aggressive competition.
Bargaining power of the buyers: The bargaining power of the Apple is quite strong in the
market. As inferred by Pargaonkar, (2016, p.18), he situation of low switching cost and
weak support of the individual buyer mask the rise in the bargaining power of the
customers of apple. The customer can easily change the brand and shift to the competitive

market of apple cost too low. The apple also needs to maintain the bargaining power of the
customers as the individual buying on the product of apple is lower than the revenue of the
organisation.
Threats to new entrants to the market place: As mentioned by Alhaddi, (2016, p.1), the
support of the organisation is better managed by the capital in the market. The better
managing oi the market and the proper development of the brand requires cost which is
quite high and thus, the force is weak However, due to high competitive and aggressive
marketing of the competitive organization the chances of the new entry is higher in case of
the Apple market.
Bargaining power of the suppliers: The bargaining power of the supplier in the society
marks that there are a low number of supplier of the organization. There are less than 200
suppliers of the raw components of Apple in the society. It is evident that the use of the
raw materials marks the rise in the bargaining power of the supplier. But as there are low
numbers of the supplier in the society the bargaining power of the suppliers in the society
are low.
Threats of buyer opting substitute products: The threat of their substitution is low in the
society. The availability of the substitutes in the society marks the moderate zone. It is
evident that the rise in the organizational support and low performance of the substitute
product marks the lowering of the bargaining power of the substitutes of the society.
Maintaining of the competitive advantages
As supported by Chiu and Chiou (2016, p.516), the situation of an organization in which
the organisation helps the customers in selection of the product that would help in the
better fulfilment of the satisfaction level within affordable price from other organization.
The support of the competitive advantage helps the organization in maintaining the
support of the customers in the society, gradually letting the reputation of the organization
rise.
Supply chain: the supply chain management in the society marks the information
regarding the product, finance and other components required for the components to be
gathered for the supplying to the customers of the society. The process of moving from
suppliers to manufacturers to retailers to the customer leaves a very high chance in the

maintaining of the competitive advantage The price of the product does not goes out of
the hand due to the continuous observation from the above tier.
Pricing: As supported by Butler et al. (2016, p.342), the rise in the organization is
demarcated by the better availability of the support and the proper framing of the price of
the product in the society. The price of the product in the society marks the rise in the
better chances of gaining the competitive advantages. The gaining of the competitive
advantage is indirectly related to the price of the product. The price of the product if goes
less than the other substitute products in the society, the competitive advantage rise in the
society of the organisation.
Brand values: As inferred by Della Corte and Aria (2016, p.539), the brand value of an
organization is of high priority in the market of the organization. The support of the brand
value helps in the better gaining of the competitive advantage in the eyes of the customers,
still when there is rise of the competitive advantages in the society.
Marketing: As mentioned by Li et al. (2016, p.183), the support of the organizational
product is basically gained by the organizational product marketing in the society. The
proper skill for the marketing of the product bi8n the society helps in the better support of
the selling of the product in daily6 basis. The selling of the product to the customers in
need and with the proper affordability helps in the better support of the competitive
advantage.
HR: The advantages of the human resource management in the organization are of prime
aspect. The support of the management in the organisation helps in the meaning of the
respect of the organization. The human resource management in an organisation marks the
proper recruitment of the organizational workers, which helps in the better understanding
of the advantages of the competitive nature.
Opportunities and threat
As supported by Al-Refaie et al. (2016, p.49), opportunity and threat are two prime aspect
in the operation of an organisation. The better support of the organization helps in the
mitigation of the problems and the better management of the issues in the organization
marks the smooth operation and better achieving of the competitive advantages in the
organisation.

Opportunities of an organization are determined from the better managing of the situation
and the objectives of the organization. The better management of the organization helps in
the proper evaluation of the opportunities in the organisation.
The opportunities of the Iphone in the society are the considerable advancement in the
technology. The advance technology helps in the better support of the organization and the
smooth operation of the organization. It is evident that the smart phones of the APPLE are
upgraded with the technology advancement, which acts as the opportunity of the Iphone
under Apple.
Expansion of the organisation in terms of the terrain and all other geographical issues act
as the opportunities of the organisation. The proper use of the accessories and updated
form of the accessories in Iphone helps in the better support in form of opportunities. The
opportunities in the organization also are related to the digitisation of the organization.
The smooth operation of the organization in terms of the digitisation helps in the gaining
of the opportunities of the organisation.
Threats of the organisation are correlated to the weakness the organisations possess in the
operation.
The prime threat the Iphone faces is android in the society. The android is the most used
platform in the society which helps in the better support of the operation in the managing
of the work that is user friendly. It poses threat in the organization as the android platform.
Lack of innovation in Apple posses another general threat in the society.
Opinion on the requirement for the success in the coming 2-5 years
As supported by Harris and Johnson (2016, p.120), the better management of the
organisation and the proper achieving of the success is determined by the better employing
of the time in the organization. The management of the time and the allocation of the
proper job in terms of the organizational work help in the better management of the
organisation. Apple needs to be more cautious regarding the knowledge, the
organizational workers have. The knowledge of the organisation workers determines the
smooth flow of the organizational operation in the coming 2 to 5 years. Growing of
confidence and better managing of the actions in terms of the smooth development of the
organization helps in the managing of the organizational work in future.
Conclusion

The support of the organizational smooth work is developed by the better managing of the
resources. The better management of the organisation is determined by the better
operation of the workers in the organisation. From the above assignment it can be
evidently concluded the success of the organisation is better operated by the managing of
the resources and the managing of the time in the organisation.

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www.macworld.co.uk, (2017) APPLE ABOUT US Available at:
http://www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-what-happened-
mac-computer-3606104/, [Accessed on 17 Feb 2017]