An In-depth Analysis of Apple's Effectiveness in the Business World

This report provides a comprehensive analysis of Apple's business effectiveness in the global market. It begins with an overview of Apple's sector, organizational type, and the impact of the business environment, including political, economic, social, technological, legal, and environmental factors. The report then examines Apple's responses to customer needs, identifies key competitors like Samsung and Sony, and highlights Apple's competitive advantages, such as its unique operating system, continuous innovation, and high-quality products. It also explores the factors influencing the demand for Apple products and services, including income, quality, advertising, and substitutes. Furthermore, the report delves into the responsibilities of a marketing manager, identifies Apple's stakeholders, and discusses the three levels of management within the company. The study concludes by assessing the impact of globalization on Apple's business opportunities, emphasizing increased sales, market share, and international trade opportunities. The report highlights Apple's strengths and areas for improvement, providing valuable insights into its business strategies and competitive positioning.

Effectiveness In The Business
World
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TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
A.) Sector of Apple and its characteristics.......................................................................................3
B.) Type of organisation and Recommendation. .............................................................................3
C). Impact of business environment................................................................................................3
TASK 2.................................................................................................................................................4
A.) Responses of organisation towards customer needs..................................................................4
B.) Key competitors of Apple..........................................................................................................5
C.) Competitive advantage that Apple has over its competitors......................................................5
D.) Factors which impact the demand of Apple products and services...........................................5
TASK 3.................................................................................................................................................6
A.) Responsibilities of marketing manager.....................................................................................6
B.) Stakeholders of Apple................................................................................................................6
C.) Three level of management and responsibilities........................................................................6
D.) Globalization.............................................................................................................................7
CONCLUSION....................................................................................................................................7
REFERENCES.....................................................................................................................................8
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INTRODUCTION
In modern era the businesses are facing number of issues due to increased level of competition.
In this respect, it is necessary for business organisations to have improved knowledge about
effectiveness of work culture within modern era (Berman and et.al., 2009). It will provide information
about the key success factors which can amend the business opportunities. In this report the learning
will focus on work culture of Apple to understand the effectiveness of business in the global market. It
will focus on various forms of analysis in order to understand the nature of business. It will also
provide information about the key competitors of Apple so that business can have impressive success
in global market.
TASK 1
A.) Sector of Apple and its characteristics
Apple belongs to public sector in which public is allowed to trade with the shares of company.
In other words, it can be said that it is a section of economic system which concerned with diverse
governance services. The classification of key characteristics of sector can be as state ownership, state
control, public accountability, autonomy and coverage (Fernando, 2011). In this company have
responsibility towards public as people have funded to the organisation for business operations
expansion. It also relates with legislature and various committee.
B.) Type of organisation and Recommendation.
It has been spotted that the Apple is public limited company in which common public is
allowed to trade with its share in market. Company is accountable towards public as they have invested
in organisational operations by getting involved in trading actions. I would like to recommend my
friend to join Apple for better career opportunities. Apple is one of leading consumer electronic goods
manufacturer in market and holds high ratio of market share (Kusluvan, 2003). My friend is software
engineer so he can easily have software practice at Apple. He can also amend his skills and knowledge
by practising at Apple.
C). Impact of business environment
Macro environment
Political: Company sale its products more in nations like Ireland, China, Korea, etc and it has
been spotted that the US governance relation with these nations can impact the business of Apple. US
have bad relation with with China and Korea which can outcome negative for the company.
Economical: The changes in inflation, recession and currency can impact the business of
Apple. It has been spotted that during recession the customers has started spending less on the
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electronic products which has impacted sales of apple as company is considered as premium brand.
Social: People are more attracted towards gadgets as it amends the lifestyle (Kennerley and
Neely, 2003). It is one of great business opportunity for Apple because purchasing power of customers
is increasing day by day. It means customers are looking forward towards luxury products.
Technological: Technology changes very rapidly in today world so it is necessary for Apple to
bring innovation in its gadgets and phones in order to meet the customer needs. It also forces company
to invest more on research and development to bring various innovative luxury products.
Legal: The violation of laws has impacted the business of Apple in negative manner and
reduced its brand image. Apple has hacked the wireless technology of Nokia which impacted business
negatively. Legal issues with HTC and Samsung has also impacted its brand image (Hasan, 2014).
Environmental: Company is investing more on solar, wind, hydro energy so that environmental
needs can be meet in better way. Company also have commitment to dispose unused electronic
equipment and recycling of computers.
Micro environment (Stake holder analysis)
Apple covers high level of skilled employees which assist in effective accomplishment of
business goals and development of unique technological equipments and gadgets. Apple also holds
large ratio of customer base which also boosts the business opportunities and sales year by year.
Suppliers provide high level of quality raw materials on quick basis which amends the standards of
goods and services (Margherita, 2008). Company also provide better value to its suppliers so that
business environment can be maintained in competitive fast moving market.
Internal environment
It has been spotted that the management of Apple have key focus on six sigma elements in
order to amend the business operational activities. The classification of six sigma factors can be as
machines, methods, materials, measurements, mother nature and manpower. Company is using highly
advanced machines to have effective use of materials. Manpower of apple is highly skilled which
provide enhanced level of support to mother nature. Number of methods are also used by management
of Apple in order to maintain the standards at work place (Sasan, 2009).
TASK 2
A.) Responses of organisation towards customer needs
It has been identified that the success of business organisation depends on the customer
satisfaction level. In this it can be said that the management of Apple focuses on various actions so that
customer needs can be satisfied. Company follows various laws and regulation to maintain the quality
of service or products. Company also focuses on innovation and uniqueness in order to meet the needs
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of customers (Mohr, 2010). Moreover, the management of Apple is is committed to supply products
and services of the best quality in order to satisfies the expectations of its users. The organization is
offering the best services to its users so that they have better experience while using products of Apple.
Company also bring various unique features in its Smart phone to amend the customers experience.
Furthermore, company also formulate various policies to maintain customer service standards and
providing correct information about the product to its customers.
B.) Key competitors of Apple
It has been spotted that there are number of competitors are present in market which impacts
the business opportunities so it is necessary for management of Apple to have correct information
about its competitors. The key rivals of Apple are Samsung, Sony and HTC who operates their
business in same market. Samsung is one of most key rival of Apple and it provides wide range of
smartphones at unique features (Onur and et. al., 2014). The competitors of Apple are also looking for
technological development and innovation in their products which is one of key threat for Apple. In
this respect it is necessary for organisation to have continuous monitoring of its rivals products and
services so that changes can be brought in its products for better competitive advantage. The pricing of
its competitors product is also low as compared to Apple which can be one of threat for Apple (Tsou,
2014).
C.) Competitive advantage that Apple has over its competitors
Apple is having great competitive advantage over its competitors which amend its business
opportunities and lead business to impressive success. In the support of this, it can be said that the
Apple key strength is its unique operating system in smartphones. It works more fast as compared to
other operating system available in market. It attracts customers and facilitate in gaining better
competitive advantage. Moreover, the continuous innovation in its products is also one of key
advantage for the company which amends its customer experience (Leventhal, 2005). It is beneficial
for effective success and lead business organisation to advanced competitive advantage. Other than
this, it can also be said that the high quality of products also facilitate the Apple to gain better
competitive advantage. The unique standards in its services also enhance its customer base and user
satisfaction level which have great positive impact on the competitive advantage. It also increases the
market share of company year by year.
D.) Factors which impact the demand of Apple products and services
It has been identified that Apple holds high ratio of market due to increased level of demand. Te
competitive market is also affecting the business opportunities which can have influence on demand of
its products and services. The factors which can impact the demand of products and services are
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classified as income, quality, advertising, expectations and substitutes. The changes in income ratio of
public will have great impact on the demand of Apple products and services (Liedtka, 2011). If Apple
will reduce its quality standards then it will decrease the demand of products and services which will
lead business to great failure. Moreover, the advertising can also amend the brand image which will
have direct positive impact on the demand of products and services.
TASK 3
A.) Responsibilities of marketing manager
There are some key responsibilities of marketing manager which must be considered by
marketing manger of Apple.
Brand development: It is necessary for marketing manager to have effective development of
brand image so that business can have impressive success in order to accomplish organisational goals.
Competitive intelligence: It is also essential for manager to ensure that the competitive skills
are used properly so that business can have impressive success.
Public relations: In this also vital for manager of Apple to maintain better relation with its
customers and other supportive businesses so that business can have better operations. It will also
provide easy access to various resources (Ausutosh, 2010).
B.) Stakeholders of Apple
Owners: The key expectation of owner is to have advancement in profit and lead business to
impressive success. They also play key role in monitoring and control process to run business in
suitable manner.
Managers: They play a key role in various operational activities of Apple and take participation
in decision making process. They also focus on effective formulation of policies and strategies so that
business can have impressive success.
Employee’s: They also take part in decision making process and have efforts to meet the
organisational goals. It is necessary for firm to ensure that all employee’s are receiving good
remuneration in respect of efforts and task accomplishment (Liedtka, 2011).
C.) Three level of management and responsibilities
Apple consisted of three level of management which is classified as top, middle and lower. All
these three levels plays a key role in success of organisation by taking participation in various
operational activities. In the support of this, it can be stated that the top level management have key
focus on change management and leadership styles so that employee empowerment can be maintained
in better way. Middle level management of Apple ensure about the problem solving methods and have
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efforts to amend the effectiveness of performance management (Leventhal, 2005). At last, low level
management is accountable to follow the upper level guidelines and have emotional intelligence in
order to accomplish organisational goals.
D.) Globalization
It has been spotted that the globalization is all providing better opportunities to business in
order to accomplish organisational goals. It has provided various benefits to Apple such as
advancement in sales and market share. It has provided re-enforced policies which has also boosted the
success level of organisation. With an assistance of globalization the management of Apple has also
attained better trade opportunities in international market which is one of critical reason behind
organisation success (Onur and et. al., 2014).
CONCLUSION
As per the above study, the Apple is having great business opportunities in international market
and it have enhanced focus on innovation. The continuous improvement in services and products
facilitate in gaining better competitive advantage over its competitors. It is necessary for marketing
manager of Apple to focus on Brand development, Competitive intelligence and Public relations.
Moreover, globalization has also boosted the business opportunities by providing various re-enforced
policies and strategies.
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REFERENCES
Books and Journals
Berman, S. and et.al., 2009. Succeeding in the new economic environment – three targets for leaders.
Strategy and Leadership. 37(4). pp.13-22.
Fernando, A.C., 2011. Business Environment. Pearson Education India.
Freeman,2010. Strategic Management: A Stakeholder Approach. Cambridge University Press.
Hasan, S., 2014. Emerging Trends in Communication Networks. Springer.
Kennerley, M. and Neely, A., 2003. Measuring performance in a changing business environment.
International Journal of Operations & Production Management. 23(2). pp. 213-229.
Kusluvan, S., 2003. Managing employee attitudes and behaviours’ in the tourism and hospitality
industry. Nova Publishers.
Leventhal, C. R., 2005. The importance of marketing. Strategic Direction. 21(6) .pp.3 – 4.
Liedtka, J., 2011. Learning to use design thinking tools for successful innovation. Strategy &
leadership. 39(5) .pp.13 – 19.
Margherita, P., 2008. Encyclopedia of Multimedia Technology and Networking. IGI Global.
Mohr, J. J., 2010. Marketing of High-technology Products and Innovations. Pearson Prentice Hall.
Onur,, E. and et. al., 2014. Mobile tethering: overview, perspectives and challenges. IGI Global. 16(3).
pp. 213-229.
Sasan, A., 2009. Fourth-Generation Wireless Networks: Applications and Innovations. IGI Global.
Tsou, H., 2014. Market and technology orientations for service delivery innovation: the link of
innovative competence. Journal of Business & Industrial Marketing. 29(6) .pp.499 – 513.
Online
Ausutosh, K., 2010. Mobile Innovations That We Need More Than Flexible Phones. [Online].
<Available through:http://www.hongkiat.com/blog/mobile-innovations-we-need/>. [Accessed
on:28 October, 2015].
Robert, C., 2014. Comparison of iphione 6 innovative feature: which apple smartphone model had the
most improvements. [Online]. <Available through:
http://comparisons.financesonline.com/comparison-of-iphone-6-innovative-features/>. [Accessed
on: 28 October, 2015].
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